Social Networking for Grownups
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The document outlines strategies for effective social networking, emphasizing the importance of personal branding and community service. It presents five actionable steps: establish a presence, monitor conversations, curate content, contribute original ideas, and engage actively with others. The overall message advocates for building meaningful relationships and contributing to the community to foster business success.
Social Networking for Grownups
- 1. 1social networking for grownups01.25.10
- 4. good business is personal.4
- 5. net′•work•ing– a process, common among the unemployed, of inviting people who can hire you to lunch.5
- 6. “If all of Coke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distribution was lost to competitors, if every single remaining tangible asset was sold, the person who owned the rights to the Coke name and trademark could go to any bank in the world… and borrow money to completely rebuild the company.”Brand AidBrad VanAuken6
- 7. A “Brand” is not the stimulus……but the collective emotional response.7
- 8. think brand, not networka goodwill asset, out there
- 9. lives in the hearts and minds of others
- 10. at least aware of you, top-of-mind
- 11. hopefully positively predisposed to you
- 12. ideally eager to help you8
- 13. 9“Some day, and that day may never come, I would like to call upon you to do a service in return…”
- 14. serve others, serve yourselfnot karma. just community.
- 15. spend an hour every week
- 16. help. answer a question.
- 17. make an intro. have coffee.
- 18. add value, for someone else10
- 19. 3 ideasgood business is personal.think brand, not network.serve others, serve yourself.11
- 21. social marketing to the uninitiated…13
- 22. 14…and to the enlightened.“Social media is like a cocktail party...”
- 24. promise of social mediaScalable IntimacyMore intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.16
- 25. social networking for grownups175. engageactive outreach & participation4. contributedevelop original content3. curatecull third-party content2. listenmonitor the conversation1. show upestablish a presence
- 26. if you’re willing to do 1 thing…Invest in LinkedIn.get your profile completed
- 27. connect your address book
- 28. get recommended
- 30. help people whenever possible18
- 31. 19
- 32. if you’re willing to do 2 things…Build a listening station.identify your relevant conversation
- 33. find it on the web
- 34. aggregate it into an RSS feeder
- 35. identify the smartest participants
- 36. begin to develop your own perspective20
- 39. if you’re willing to do 3 things…Begin to curate content.get started on Twitter
- 40. get the “share on LinkedIn” button
- 41. use your listening station to find worthwhile content
- 42. share it with your network23
- 44. 25
- 45. if you’re willing to do 4 things…Begin to contribute content.begin to actively comment
- 46. start a simple blog
- 48. write something relevant and useful
- 49. react authentically to someone else
- 50. promote through LinkedIn, Twitter, etc.26
- 52. if you’re willing to do 5 things…Engage with the people you meet.sign up for HootSuite
- 53. pull in your LinkedIn, Twitter, even facebook
- 54. create search words on your specialty
- 55. engage with people who use them
- 56. curate, create, interact – in real time
- 57. extend relationships to the real world28
- 59. social networking for grownups305. engageactive outreach & participation4. contributedevelop original content3. curatecull third-party content2. listenmonitor the conversation1. show upestablish a presence
- 60. not rocket surgery, folks.decide who you’re talking to.listen to learn how you can help them. deliver content that does so.build a relationship over time.ask for what you want.31
- 61. social marketing is social32
- 63. Holland-Mark is a strategic marketing firm focused on helping brands win by becoming imperative to their customers and prospects.thank you.34