Social Networking Recommendation
- 1. Social Networking ReviewPresented By: Safeena, Tanya and Jamie
- 2. OverviewCriteriaWhose AvailableUser Base ComparisonReview of LinkedInReview of FacebookReview of BiznikRecommendations/Conclusion
- 3. CriteriaPekish Foods, a Glasgow based delicatessen has requested that we consult them on social networking sites, which could be used to enhance their current business operations.
- 6. LinkedInAdvantagesDisadvantagesAllows the creation of a company profile (employees, size and promotional updates) section on question and answers up-to-date information on eventsQuick access to companies websiteSuitable for large organisationNot a suitable site for targeting customersForces more on advertising vacancies and employees Website mostly use by big corporationsHas a small percentage of UK usersNot suitable for small companies
- 7. BiznikAdvantagesDisadvantagesBusiness orientatedIntegrated Google MapsMinor integration options with other social, bigger networking sitesBusiness aritcles published and gradedAccessability to various eventsVery few members from the UK. More focused on the USAVery little relative content to Pekish foodsLimited contentInadequate search function
- 8. FacebookAdvantagesDisadvantagesMultiple applications enabling advertising, video clips, photosCan link to company websiteCustomers/employees may already be familiar with facebook, more so than a business orientated siteThere are existing Glasgow companies using the siteMore relevant to a smaller organisationCustomers can provide relevant feedbackVery few similar organisationsNegative feedback is clearly seen, unless removed
- 9. RecommendationsFacebookLargest user baseFree to set-up and useRelatively easy-to-use featuresPopularity – Customers most likely familiar with siteIntegrated features such as youtube streaming
- 10. ConclusionMultiple sites could be utilised if need be as the set-up costs tend to be zero for basic package
- 11. Social Networking sites do not interoperate with each other
- 12. Dedicated employee time required to provide a consistent and successful service
Editor's Notes
- #5: Very brief slide, literally a 3-5second “And now lets have a look at the following options in more detail…”