Social Networking SGI 27_09_09
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This document provides an overview of social media tools for business networking. It defines social media, discusses popular tools like LinkedIn, Facebook, Twitter, and blogs. It also provides examples of how different companies use these tools, tips for using them, and statistics on user numbers. The document concludes with key points about experimenting with different tools and using social media to complement other marketing.
Social Networking SGI 27_09_09
- 1. Social Media Tools Business Networking Online Soulla Stylianou 27 October 2009 © 2009
- 2. Who Are We? © 2009 www.daden.co.uk Full service virtual worlds & virtual character consultancy In virtual worlds & characters since late 1990s, and Second Life since 2004 World-class expertise and innovation in integration, AI and virtual worlds SLGold Solution Supplier Member, Serious Games Institute Based in Birmingham UK, and Second Life
- 3. Definition - Wikipedia © 2009 www.daden.co.uk “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others... Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.”
- 4. What others say – social media © 2009 www.daden.co.uk Paparazzi for the masses Modern grapevine Includes web 2.0 technologies Includes face to face Not governed by physical space Uses the power of the crowd http://ash10.com/2009/02/help-me-define-social-media/
- 5. Nielson et al © 2009 www.daden.co.uk http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook& http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/
- 6. Social Media © 2009 www.daden.co.uk http://brynmorgan.blogspot.com/2009/10/there-was-once-wall.html
- 7. The big picture © 2009 www.daden.co.uk http://webmove.org/2008/09/conversation-is-art-of-listening.html
- 8. Number crunching © 2009 www.daden.co.uk LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing 50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+ No correct answer Who's your target audience What's right for you Experiment It takes time Bigger doesn't mean better http://en.wikipedia.org/wiki/List_of_social_networking_websites Stats in bold are direct from org. website
- 9. LinkedIN © 2009 www.daden.co.uk Created private profile Just created Daden group profile Not upgraded to professional Good for networking Join/create groups Post events, slides etc Participate in discussions Add discussions Email
- 10. Facebook © 2009 www.daden.co.uk Private profile Use it for events/interests Create/Join groups Email Can use apps (e.g. twitter) to update page No plans to date for Daden
- 11. Ecademy © 2009 www.daden.co.uk Business to Business Email, groups etc Post events You either love it or hate it Not really using it For SME's?
- 12. Blogging © 2009 www.daden.co.uk Very popular Website = information Blogsite = opinion Choose tool that's right for you Daden's MD David Burden blogs
- 13. Twitter © 2009 www.daden.co.uk Popular 140 characters - “mini blog” Used by individuals Used by organisations Powerful search tool Set up searches using tools such as tweetbeep Monitor urls in tweets (e.g. tr.im) Daden gained customers, raised profile
- 14. Uses for twitter © 2009 www.daden.co.uk Point people to website/blog/event Gather support Ask for help Complain Feedback Answers Customers
- 15. Posting a twitter question © 2009 www.daden.co.uk “Socialmedia for serious business. My question to you is which tools do you use,why,how successful what's ur favourite? Which one works for u?”
- 16. @JiMage © 2009 www.daden.co.uk Im an arch student and Twiter has allwed me 2 establish a 3d design firm now wrking on projects in saudi, Auz and the uk i'v won three very large contracts direct from twitter none in the uk! i tried facebook but not found it as succesfull but twitter (tweet deck) tripled the amount of people visiting my site!
- 17. @NivenArchitects © 2009 www.daden.co.uk We use facebook & twitter, both r successful for increasing the company profile, twitter has generated some inquiries .... ...but no concrete projects as yet, both have resulted in a doubling of our website traffic.
- 18. @others © 2009 www.daden.co.uk @steve_nicholls - twitter is fave cos it's more instant. LinkedIn feels more grown-up and pro. FB is a good way to reach many contacts hemminac @SoullaStylianou I'll be using them all...because people trust people they know more than any other form of advertising http://bit.ly/Q30up cybrum @SoullaStylianou Not sure they count as socmed tools but old-fashioned eMail is business no.1. Skype too for cutting costs.
- 19. @lornaparsons © 2009 www.daden.co.uk Corporate website – glossy brochure Practice blog - (http://bryantpriestnewman.wordpress.com) Twitter - supports the blog – informal LinkedIn – not had any business leads Trying to decide on an intranet – Basecamp vs Woobius
- 20. #media140 © 2009 www.daden.co.uk Social media no1 requirement Everything we do has a social media element http://www.rubberrepublic.com/blog/200 9/10/twitter-is-like-word-of-mouth-on- crack-the-peperami-animal-and-other- tales-from-media140/
- 21. #media140 © 2009 www.daden.co.uk “We created lots of different points for consumers to discover us through” http://www.computerweekly.com/blogs/edit ors-blog/2009/10/using-social-media-to- market-y.html
- 22. In the news © 2009 www.daden.co.uk Social networking sites cost the UK £1.38bn a year – 26 Oct 09 Google rushes out social search tool – 27 Oct 09 http://www.ashdowngroup.com/news/social-networking-sites-cost-the-uk-pounds1-38bn-a-year--news-19427116
- 23. Ten points © 2009 www.daden.co.uk Experiment with different social media tools Choose what suits organisation & you Make time for it Bigger doesn't mean better Should complement other marketing activities No wrong answer No right tool Keep it up to date Keep it simple Ask questions – community will help
- 24. Web: www.daden.co.uk Email: soulla.stylianou@daden.co.uk YouTube: www.youtube.com/dadenmedia Twitter: SoullaStylianou Second Life: ImmortalitySou Ballinger Second Life sim: Daden Prime © 2009