Social networking tools for Health
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The document outlines a workshop focused on utilizing social networking tools like Facebook and Ning for public health initiatives, including presentations and discussions on building and maintaining a social media presence. Key topics include leveraging social media for health advocacy, targeting specific demographics, and the potential impact of eHealth on improving health outcomes. The workshop also features case studies and examples demonstrating successful online community engagement in public health contexts.
![William Brown III Doctoral Candidate in Public Health, UC Berkeley Manager eCommunications: Health Research for Action Researcher: Public Health Institute, Oakland Psychology Dept., University of Utah Contact info: [email_address] http://facebook.com/healthresearchforaction](https://image.slidesharecdn.com/socialnetworkingtools-100415004736-phpapp02/85/Social-networking-tools-for-Health-3-320.jpg)
![Courtenay Stewart Community Advocate, Ning.com Board Member, Kids with Dreams Contact Info [email_address] Ask Us! http://help.ning.com http://creators.ning.com Twitter: @ningadvocacy](https://image.slidesharecdn.com/socialnetworkingtools-100415004736-phpapp02/85/Social-networking-tools-for-Health-4-320.jpg)
![Manny Hernandez Living with LADA (type 1.5 diabetes) since 2002 Founder: TuDiabetes,org and EsTuDiabetes.org President: Diabetes Hands Foundation Author: Ning For Dummies Contact: Email: [email_address] Twitter: @askmanny Blog: www.askmanny.com](https://image.slidesharecdn.com/socialnetworkingtools-100415004736-phpapp02/85/Social-networking-tools-for-Health-5-320.jpg)
Social networking tools for Health
- 1. Social Networking Tools Using Facebook, Ning, and More for Health
- 2. Agenda 10:30 - Speaker introductions 10:40 – Facebook for public health 11:20 - Ning as a social networking platform. 11:50 - Ning for public health. 12:20 - General Q&A 12:30 - Lunch
- 3. William Brown III Doctoral Candidate in Public Health, UC Berkeley Manager eCommunications: Health Research for Action Researcher: Public Health Institute, Oakland Psychology Dept., University of Utah Contact info: [email_address] http://facebook.com/healthresearchforaction
- 4. Courtenay Stewart Community Advocate, Ning.com Board Member, Kids with Dreams Contact Info [email_address] Ask Us! http://help.ning.com http://creators.ning.com Twitter: @ningadvocacy
- 5. Manny Hernandez Living with LADA (type 1.5 diabetes) since 2002 Founder: TuDiabetes,org and EsTuDiabetes.org President: Diabetes Hands Foundation Author: Ning For Dummies Contact: Email: [email_address] Twitter: @askmanny Blog: www.askmanny.com
- 6. Twitter hashtag Use #SNT4Health to live-tweet during the workshop and share any afterthoughts.
- 7. Facebook for Public Health Review Social Media trends, concepts, and Public Health opportunities Highlight Health uses of Social Networking Discuss how to build and maintain a social media presence Share free online tools that can be used for health advocacy
- 8. Social Media
- 10. Social Media and Public Health Interventions Why use Social Media? Convenient Reach large demographics Cost effective Time efficient Confidential & Safe (w/privacy settings) Youth friendly!
- 11. Social Media and Public Health Populations Paraplegic, Quadriplegic; Diabetes; Cancer; HIV, Youth, Pregnancy Internet Gap Race, Able, Chronically Ill, SES, etc. Significantly more likely to find information helpful User generated
- 12. Facebook for Public Health Hyper-targeting at massive scale Demographic and psychographic targeting Public Health Research Cyber-ethnographic/anthropologic, Questionnaire, Observation, Analysis Facebook over 200 million users Growth Age 13-17 18-24 25- 34 35+ Pew Research Center (2009). Social Media and Young Adults: Sept. 12, 2009, from http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-3/2-Adults-and-social-networks.aspx?r=1
- 13. Facebook People Identify your population Assess audience or population Access Evaluate a need
- 14. Facebook Tools Identify helpful tools Make use of social information sharing Minimal restrictions Online communication tools
- 15. Facebook Presence Stand out, be appealing Engage your audience in a meaningful way Update status consistently but sparingly 3-4 per week
- 16. Facebook Users Pay attention to your users Likes/Trends Issues/Problems Groups/Pages
- 17. Facebook for Public Health Designate point person Setup what you can maintain
- 18. Facebook for Public Health Potential impact of eHealth Large scale and targeted health delivery Promote health education and literacy Reach more people Potential for better and faster health outcomes Cost effective Decrease disparities (Cellular technologies) But… Needs more evaluation Technology gaps and barriers
- 19. Ning: a social networking platform Create a social network for anything Getting started Tools for your network See it live
- 22. Voilà!
- 23. Tools for your network Forum Open the conversation Latest Activity See what’s happening Groups Organize your members Feature Turn members into contributors
- 24. Tools for your network Ning Apps and widgets
- 28. Ning for public health
- 29. Ning for patients (users, members) You can connect with others like you. … people you didn’t know before (difference with Facebook) You become empowered with new information. You can educate others (even your med team!) http://flickr.com/photos/madfox/29367611/
- 30. Ning for providers (administrators) New way to engage with constituents /patients : Blogs, forums, videos Foster and solidify offline connections: Events, groups Increased outreach possibilities: Sharing mechanisms Export member data
- 31. Community Management Listen : to your members, on Social Media. Reward : feature member content, feature members. Reward power users. Engage : keep content fresh, give members reasons to return. Offline : the social network can feed from the offline experience and create opportunities for face-to-face collaboration. ( TIP ) read http://amysampleward.org and follow @AmyRSWard Building Stronger Online Communities w/o Losing your Sanity
- 32. Member Management ( TIP ) Moderated membership: An additional anti-SPAM measure Helps you keep your network centered on core topic Allows you to know your members better through Registration Questions Featuring members
- 33. Content Management Content: ( TIP ) Featuring member-generated content What member-generated content belongs in your network?
- 34. Develop Guidelines You will need them in times of crisis. … and enforce them! TuDiabetes values (examples): Community Support Diversity & respect http://www.flickr.com/photos/furnari/3484546075/
- 35. Network development, outreach Through your members: Invitations, badges, embeddable content Through network RSS feeds TwitterFeed feeding Twitter, FB page Through bloggers Through Twitter: ( TIP ) Hootsuite let’s you schedule tweets! Through existing offline efforts
- 36. Managing your network, growth There’s no auto-pilot Recruit helpers: from among your members! “ Economies of scale” and self-policing help Administrators Up to a few 100 members, 1 admin suffices Harder to keep up for one person past 1,000 members Outreach: about 1-5 hours per week
- 37. TuDiabetes http://www.tudiabetes.org Launched in March 2007 Mid-April 2009 (monthly stats): 14,200+ members 130,000 monthly visits (50% are from returning visitors) 675,000 monthly pageviews 5+ minutes average session (9:04 for returning visitors) Lots to be learned from info in Google Analytics
- 38. Word in your Hand: video from member submissions July 2007: Member published blog entry with word describing feeling about diabetes. Oct. 2007: Through the forum , we collected 120+ photos . Nov. 2007: We created a video (music also contributed by a member) for World Diabetes Day 2007.
- 39. TuAnalyze Ning App to be launched late April 2010 Collaboration between Diabetes Hands Foundation & Children’s Hospital Boston Mechanism for TuDiabetes members to: Enter, track; and Optionally share their Hemoglobin A1c data Trending potential: Healthier behaviors Regional A1c averages
- 41. Data stored in Indivo PCHR
- 42. Ning App to enter, track, share A1c
- 43. A1c data Sharing Settings
- 44. Mapping aggregate A1c data
- 45. California Convergence http://CaliforniaConvergence.ning.com Coordinated by the Partnership for the Public's Health (PHI project) 45 organizations “working together to improve food and physical activity environments” Mid-April 2009: Nearly 600 members (100+ new members since start of 2010) Policy streams communication hub Conference to encourage site use
- 46. Public Health Policy meets Ning Each button on the home page links to a Group page Slideshows to share photos from events Live blogging as events unfold
- 47. Questions???
- 48. Thank you!! Enjoy lunch!
Editor's Notes
- #21: -set up in less than 5 minutes
- #24: -less is more! -16 features and counting -great way to customize for your audience
- #25: -in house developers and 3 rd party developers -other: donate button (paypal)
- #26: “ Helping health activists to help others” -WEGO Health asks top health activists to share their stories. Learn about their experiences, motivations and goals -members->contributers -intergrating with website/outside blogs -hlth activists, patients, etc ->4000, #hits, funding
- #28: -network for one event -spread awareness -go viral with information -organize information -events scheduled in dif cities