Social Teams and Organisational Change in Utilities
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1. Major changes are happening in utilities markets due to barriers to entry being removed and relationships/ecosystems becoming more important than fixed positions. 2. While internal structures of large firms remain a barrier for innovation, social media teams can help drive change by connecting good practices, capturing social insights, running change agent networks, and experimenting with new ways of working. 3. By better connecting internal and external engagement, social media can help firms evolve and become more agile in responding to changing market conditions.
Social Teams and Organisational Change in Utilities
- 1. Creating a social company from the inside out and the outside in POST*SHIFT@LeeBryant / SMI Utilities / London
- 3. major changes ahead in utilities markets
- 4. major changes ahead in utilities markets
- 5. major changes ahead in utilities markets
- 6. Trust improving, but from a very low base in the UK
- 7. barriers to entry no longer provide positional defence
- 8. platforms, ecosystems, relationships are the new power
- 9. why reform existing firms when we can create startups?
- 10. ‘Industrial Internet’ & IoT : we cannot live by apps alone
- 11. we are making progress with digital transformation
- 12. but internal structure remains a barrier for large firms
- 13. 11 combinatorial innovation demands real org change
- 14. 11 combinatorial innovation demands real org change
- 15. agility is now the number one change goal for large orgs Source: Jon Husband's logo for Wirearchy
- 16. typical target capabilities for an agile company { } Example characteristics of a social / connected company: 1. customer-centric culture and an outside-in configuration 2. small teams, agile working and a responsive structure 3. focus on tasks to be done, not fixed positions / roles 4. networked, data-driven, with intelligence at the edges 5. constant re-focusing to meet changing markets Hot iron! by Tinkerbrad
- 17. how can social media teams help stimulate change ?
- 18. social engagement hard to achieve in a top-down culture cubicle city by LongitudeLatitude businessinsider.com
- 19. social engagement hard to achieve in a top-down culture cubicle city by LongitudeLatitude businessinsider.com
- 20. social engagement hard to achieve in a top-down culture cubicle city by LongitudeLatitude businessinsider.com
- 21. social on the outside, anti-social on the inside won’t work
- 22. social on the outside, anti-social on the inside won’t work
- 23. beyond cats and cupcakes: real business goals for social Smirking Cat by Post Memes
- 24. 4 ways your social team can influence org improvement SOCIAL MEDIA TASK FORCE CHANGE AGENT NETWORK SOCIAL MEDIA INTELLIGENCE Birdland at Bourton on the Water 23-09-2013 by Karen Roe Colours in the sky by Maarten Nijman Parrots by Martin Pettitt https://www.flickr.com/photos/karen_roe/13387510265 EMBODY NEW WAYS OF WORKING
- 25. 1. task force: find and connect islands of good practice
- 26. Maersk Line have approached social by empowering a panel of employees to run their corporate Twitter account. This is a simple and effective way to create transparency and to bring out employees’ expertise and diversity. Maersk’s award winning approach Source: Maersk Line Social example of the ‘task force’ distributed approach
- 27. employee advocacy: an authentic face to the market
- 28. reverse mentoring to get leaders on board & comfortable
- 29. 2. capturing social media insights to change the firm Catching a falling star by Peasap
- 30. insights for all, not just management reporting Catching a falling star by Peasap
- 31. employees and customers as a ‘human sensor network’ Sheeren mosaic 2 by Paul Wells
- 32. create organisational health indicators for key capabilities
- 33. use this to drive rapid iteration and small-scale changes
- 34. 3. spark the change by running a change agent network
- 35. you don’t need permission to improve the organisation
- 36. social teams make a great hub for change networks
- 37. the ‘Power of Small Things’ can create sustainable change
- 38. change agents are often the leaders of tomorrow
- 39. Shift*Groups.com : a community of change agents
- 40. 4. start with yourself: experiment with new ways of working
- 41. what new ‘connected’ capabilities can your team create?
- 42. small agile teams driven by ‘market pull’ see http://www.organizeforcomplexity.com
- 43. there are many new ways of working techniques emerging
- 44. social media is not just a.n.other marketing channel, but also a ‘sense & respond’ tool to help firms evolve in response to rapidly changing market conditions
- 45. perhaps you can create more value for your firm and your customers by connecting internal and external engagement to create a more agile company
- 46. thank you for listening :) { }Please continue the conversation with us: • @leebryant / @postshift • lee@postshift.com • www.postshift.com POST*SHIFT
- 47. Additional image credits and references http://www.flickr.com/photos/tinkerszone/3948664111 http://www.flickr.com/photos/kheelcenter/5279194177/ https://www.flickr.com/photos/ranopamas/15021075201 http://verd2go.com https://thington.com http://www.tesla.com http://www.slideshare.net/EdelmanInsights/2015-edelman-trust-barometer-energy-sector-results https://www.flickr.com/photos/flissphil/52158537 https://www.flickr.com/photos/ideowl/4529488634/ https://www.flickr.com/photos/jurvetson/6219463656 http://www.businessinsider.com/huge-social-media-manager-does-all-day-2014-5?IR=T https://www.flickr.com/photos/kheelcenter/5279194177 https://www.flickr.com/photos/sneakerdog/315377551 https://www.flickr.com/photos/christianhaugen/3527748298 http://i.imgur.com/Qr3xx.jpg https://www.flickr.com/photos/fabolous/15728923718 https://www.flickr.com/photos/kaypikefashion/14208705756 https://www.flickr.com/photos/81133120@N06/14911009117 https://www.flickr.com/photos/peterkaminski/1688635/ https://www.flickr.com/photos/freelearninglife/7098001041/ http://www.organizeforcomplexity.com http://www.gapingvoid.com/Moveable_Type/archives/002145.html https://www.flickr.com/photos/stevendepolo/4613540568/ https://www.flickr.com/photos/vandalog/9445960751/ http://www.mckinsey.com/insights/business_technology/The_digital_tipping_point_McKinsey_Global_Survey_results? cid=DigitalEdge-eml-alt-mip-mck-oth-1406