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The Software-Defined Data
Center and it’s impact on the
physical infrastructure
Soeren Juul Schroeder
Schneider Electric
Power to the Cloud, Dubai
November 25th – 26th 2013
September 4th 1882

2
3
4
The Data Center Infrastructure Breakout
Business Procesesses

Facility

IT
Applications/Virtualization/Cloud

Invisible border
Compute Power/Storage Space/Network Access

Servers/Storage Units/Networking Equipment
Critical Power & Cooling
Building/Security/Physical Space

5
84%
Issues with
Power,
Cooling and
Space Capacity
Source: “Datacenter Barriers” an IDC Infographic

6
31%
Delays in
Application
Rollouts
Source: “Datacenter Barriers” an IDC Infographic

7
27%
Unplanned
OPEX Needs

Source: “Datacenter Barriers” an IDC Infographic

8
Source: vmware.com

Software-Defined Data Center (SDDC)

What about the impact on the physical infrastructure
design and operations?
9
10
DCIM – A stacked approach
Automation & Dashboards

Capacity
Forecasting

Simulation & Optimization

Operation
Asset
Management

Impact
Analysis
Workflow
Management

Monitoring & Control
Security & Access
Control

BMS

Energy
Server Optimization
Optimization

Capacity
Management
IT Monitoring

PMS

Cost
Management

Scada

Integrated Approach

KPI customization

Airflow
Simulation

Resource
Allocation

Business
Tracking

DC Monitoring

11
DCIM market expansion to 2016 (supplier
revenues $m)

DCIM is NOT
ONLY about
Software!
Source: 451 Research: Market Monitor

12
Data Center Management Challenges
Data Center Availability

Business Efficiency

13
Power Capacity
Management

Temperature
Heat Maps

Asset
Management

Network
Management
KPI Visualization

Cost
Management

Space
Management
Energy Efficiency

3D Visualization

Cooling Capacity
Management

Resource
Balancing
KVM

Power Capping

Visibility
14
POWER
CAPACITY
MANAGEMENT
15
Understanding your POWER challenges
Breaker tripped
during startup of
server!!!

UPS running
at 30%
capacity

Uneven
distribution
of power
phases
No more
power
outlets in
rack PDU!!!

All servers in
rack running
idle?!?

16
Getting in control of your POWER

Supply

Distribution

Demand

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
17
Getting in control of your POWER

Supply

Distribution

Demand

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
18
Getting in control of your POWER

Supply

Distribution

Demand

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
19
Getting in control of your POWER

Supply

Distribution

Demand

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
20
COOLING
CAPACITY
MANAGEMENT
21
Understanding your COOLING challenges
Temperature
threshold
violation!!!

Rapid
increase in
hot aisle
temperature

Humidity
threshold
violation!!!

Fan speed
alert

22
Getting in control of your COOLING
Actual Heat Map

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers

23
Getting in control of your COOLING
Theoretical Heat Map

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers

24
Getting in control of your COOLING
Theoretical Heat Map

Actual Heat Map

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers

25
Getting in control of your COOLING
Theoretical Heat Map

Theoretical Velocity Map

Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers

26
Power Capacity
Management

Temperature
Heat Maps

Asset
Management

Network
Management
KPI Visualization

Cost
Management

Space
Management
Energy Efficiency

3D Visualization

Cooling Capacity
Management

Resource
Balancing
KVM

Power Capping

Visibility
27
The Converged Data Center Organization
Business Procesesses

Facility + IT
Applications/Virtualization/Cloud
Compute Power/Storage Space/Network Access

Servers/Storage Units/Networking Equipment
Critical Power & Cooling
Building/Security/Physical Space
Software Defined Data Centre
28
StruxureWare

Monitoring &
Control

Operation &
Optimization

Enterprise

for data centers

• Tailored KPIs
• Business Tracking
• Customizable

StruxureWare
Portal

EWS, Web
services

• Simulations
• Operational Guidance
• Impact Analysis

Data Center
Data Center
Operation
Operation

EWS, ETL

EWS, ETL

Web services

Data Center Expert

Power Monitoring
Expert

Cooling Monitoring
Expert

• Device Centric
• Alarming & Alerting
• Controlling
29
Key data used for intelligence…
Facility Management

IT Management

IT Tickets

CMDB

Server
Management

VM Management

Cooling Control

Power
Management

BMS

Data Center Infrastructure Management (DCIM)

30
1

Our data centres are under pressure
and our only chance of survival is through

intelligent management

2
3

Lack of insight is a major

risk today and tomorrow

DCIM is not a silver bullet, but can be a
driver for improved processes
31
Soeren Juul Schroeder
Software Sales Director, EMEA
Silcon Alle
6000 Kolding – Denmark
Mobile: +45 2075 2238
soeren.schroeder@schneider-electric.com
www.schneider-electric.com

“According to IDC analysis and buyer
perception, Schneider Electric is an IDC
MarketScape Leader worldwide.”
IDC MarketScape: Worldwide Datacenter Infrastructure Management 2013 Vendor Analysis,
Jennifer Koppy, June 2013
32

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The Software-Defined Data Center and it’s impact on the physical infrastructure

  • 1. The Software-Defined Data Center and it’s impact on the physical infrastructure Soeren Juul Schroeder Schneider Electric Power to the Cloud, Dubai November 25th – 26th 2013
  • 3. 3
  • 4. 4
  • 5. The Data Center Infrastructure Breakout Business Procesesses Facility IT Applications/Virtualization/Cloud Invisible border Compute Power/Storage Space/Network Access Servers/Storage Units/Networking Equipment Critical Power & Cooling Building/Security/Physical Space 5
  • 6. 84% Issues with Power, Cooling and Space Capacity Source: “Datacenter Barriers” an IDC Infographic 6
  • 8. 27% Unplanned OPEX Needs Source: “Datacenter Barriers” an IDC Infographic 8
  • 9. Source: vmware.com Software-Defined Data Center (SDDC) What about the impact on the physical infrastructure design and operations? 9
  • 10. 10
  • 11. DCIM – A stacked approach Automation & Dashboards Capacity Forecasting Simulation & Optimization Operation Asset Management Impact Analysis Workflow Management Monitoring & Control Security & Access Control BMS Energy Server Optimization Optimization Capacity Management IT Monitoring PMS Cost Management Scada Integrated Approach KPI customization Airflow Simulation Resource Allocation Business Tracking DC Monitoring 11
  • 12. DCIM market expansion to 2016 (supplier revenues $m) DCIM is NOT ONLY about Software! Source: 451 Research: Market Monitor 12
  • 13. Data Center Management Challenges Data Center Availability Business Efficiency 13
  • 14. Power Capacity Management Temperature Heat Maps Asset Management Network Management KPI Visualization Cost Management Space Management Energy Efficiency 3D Visualization Cooling Capacity Management Resource Balancing KVM Power Capping Visibility 14
  • 16. Understanding your POWER challenges Breaker tripped during startup of server!!! UPS running at 30% capacity Uneven distribution of power phases No more power outlets in rack PDU!!! All servers in rack running idle?!? 16
  • 17. Getting in control of your POWER Supply Distribution Demand Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 17
  • 18. Getting in control of your POWER Supply Distribution Demand Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 18
  • 19. Getting in control of your POWER Supply Distribution Demand Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 19
  • 20. Getting in control of your POWER Supply Distribution Demand Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 20
  • 22. Understanding your COOLING challenges Temperature threshold violation!!! Rapid increase in hot aisle temperature Humidity threshold violation!!! Fan speed alert 22
  • 23. Getting in control of your COOLING Actual Heat Map Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 23
  • 24. Getting in control of your COOLING Theoretical Heat Map Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 24
  • 25. Getting in control of your COOLING Theoretical Heat Map Actual Heat Map Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 25
  • 26. Getting in control of your COOLING Theoretical Heat Map Theoretical Velocity Map Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers 26
  • 27. Power Capacity Management Temperature Heat Maps Asset Management Network Management KPI Visualization Cost Management Space Management Energy Efficiency 3D Visualization Cooling Capacity Management Resource Balancing KVM Power Capping Visibility 27
  • 28. The Converged Data Center Organization Business Procesesses Facility + IT Applications/Virtualization/Cloud Compute Power/Storage Space/Network Access Servers/Storage Units/Networking Equipment Critical Power & Cooling Building/Security/Physical Space Software Defined Data Centre 28
  • 29. StruxureWare Monitoring & Control Operation & Optimization Enterprise for data centers • Tailored KPIs • Business Tracking • Customizable StruxureWare Portal EWS, Web services • Simulations • Operational Guidance • Impact Analysis Data Center Data Center Operation Operation EWS, ETL EWS, ETL Web services Data Center Expert Power Monitoring Expert Cooling Monitoring Expert • Device Centric • Alarming & Alerting • Controlling 29
  • 30. Key data used for intelligence… Facility Management IT Management IT Tickets CMDB Server Management VM Management Cooling Control Power Management BMS Data Center Infrastructure Management (DCIM) 30
  • 31. 1 Our data centres are under pressure and our only chance of survival is through intelligent management 2 3 Lack of insight is a major risk today and tomorrow DCIM is not a silver bullet, but can be a driver for improved processes 31
  • 32. Soeren Juul Schroeder Software Sales Director, EMEA Silcon Alle 6000 Kolding – Denmark Mobile: +45 2075 2238 soeren.schroeder@schneider-electric.com www.schneider-electric.com “According to IDC analysis and buyer perception, Schneider Electric is an IDC MarketScape Leader worldwide.” IDC MarketScape: Worldwide Datacenter Infrastructure Management 2013 Vendor Analysis, Jennifer Koppy, June 2013 32