![Original Function
Transformed Code is Protected Code
private static System.Data.DataRow AddPatient()
{
…..
uint MaxPatients = MaxPatientsFeature.Limit.TotalUsageCount;
uint CurrentPatients = (uint)GetNewPatientCount();
if (CurrentPatients < MaxPatients)
{
string connectionString=“Provider=Microsoft.Jet.OLEDB.4.0;DataSource=MedicalImage.mdb;Password=medical”;
OleDbCommand insertCommand = new OleDbCommand(insertString, connectionString);
insertCommand.ExecuteNonQuery();
return GetPatientRow(patientID);
}
else
{
MessageBox.Show("The maximum number of patients for this license has been reached.");
return null;
}
One-way
transformation
Transformed Function
}
public static DataRow AddPatient()
{
object[] args = new object[0];
object obj2 = SLMRuntime.SVMExecMethod(null, "ed036b16124148cab8f47aa5dbf86e22", args);
return (DataRow) obj2;
}](https://image.slidesharecdn.com/softwaremonetizationforthesoftwarebusiness2013website-131108063649-phpapp01/85/Software-monetization-for-the-software-business-12-320.jpg)
Software monetization for the software business
- 1. Software Monetization for the Software Business
- 2. Introduction
- 3. The Changing Face of the Software Business • The software business is rapidly evolving in step with changes being felt across the wider technology landscape • Mobile computing, the cloud, virtualization etc. herald new models that redefine how software is built, sold, distributed, deployed, consumed & paid for. • Customers are demanding better value, a clearer ROI, more flexibility and more predictability from vendors • The smart ISV must align with their customers changing demands and exploit these new emerging business models
- 4. Typical ISV Stakeholders Business Goals: Product Management Finance • • • • • Revenue & profitability Customer acquisition Innovation Cost control Brand building / mindshare Sales & Marketing Engineering
- 5. Business agility is the key to success 24x7x365 Selling Sales Channel Product Management Engineering Platform Support Online Marketplaces Sales & Marketing Package for Purpose Product Sales Agility Agility Business Agility Distribution Methods Commercial Agility Feedback on Usage Deployment Models Configuration Options Price for Purpose License Management IP Protection Compliance / Enforcement Finance
- 6. About InishTech • Spin out from Microsoft • Headquarters in Dublin, Ireland • Mature, stable, proven technology platform • Over 120 customers • InishTech helps ISVs to monetize their software products • Enabling the ISV to easily manage and control how their software is bought, used and consumed in the market • Taking your most valuable asset, your IP, and turning it to revenue
- 8. InishTech Software Potential • Software Potential is a cloud-based service that allows you to easily manage the complete software licensing lifecycle • Built on the Windows Azure platform • Designed from the ground up for the .NET ecosystem • Unique, patented code protection & transformation mechanisms at its core
- 9. Software Potential How does it work?
- 10. Product and License Management Portal • View, manage, renew, and upgrade licenses • See statistics about how your product is used • Build integrated business solutions with new APIs
- 11. Protecting your Software Investment • Code transformation is controlled by a Permutation that is either vendor or optionally product specific Your Application MSIL • Permutation is downloaded to Code Protector tool • Code Protector converts CIL into Secure Virtual Machine Language (SVML) using Permutation settings • All benefits of .NET managed code retained • Runtime DLLs packaged with ISV application to run SVML • Application runs as normal except the SVML is executed by the Secure Runtime SVML Permutation Code Protector (‘Private Compiler’)
- 12. Original Function Transformed Code is Protected Code private static System.Data.DataRow AddPatient() { ….. uint MaxPatients = MaxPatientsFeature.Limit.TotalUsageCount; uint CurrentPatients = (uint)GetNewPatientCount(); if (CurrentPatients < MaxPatients) { string connectionString=“Provider=Microsoft.Jet.OLEDB.4.0;DataSource=MedicalImage.mdb;Password=medical”; OleDbCommand insertCommand = new OleDbCommand(insertString, connectionString); insertCommand.ExecuteNonQuery(); return GetPatientRow(patientID); } else { MessageBox.Show("The maximum number of patients for this license has been reached."); return null; } One-way transformation Transformed Function } public static DataRow AddPatient() { object[] args = new object[0]; object obj2 = SLMRuntime.SVMExecMethod(null, "ed036b16124148cab8f47aa5dbf86e22", args); return (DataRow) obj2; }
- 13. Complete Protection & Licensing Internal / External Portal .NET Application MSIL Sync Activate License Software Clients MSIL Statistics Billing Upgrades SVML SVML Product SKUs Feature / Time based pricing Trial & Managed Trials SVM (Execution) Subscription, Leasing, SaaS Machine / CPU Binding Choose a SKU Monitoring / Profiling Reissue License Time Pre-paid and Post-paid Context Code Protector (Compiler) Permutation Features Permutation Signed License File
- 15. What does Software Potential give the ISV? Easy Management of the Complete Software Licensing Lifecycle
- 16. What dos Software Potential give the ISV? SKU Agility: Product Flexibility & Reduced Time to Market Fixed Product SKU Dynamic SKU Creation Price A Price License Terms Functionality Business Terms New SKU generation time = Change Code + Rebuild + Re-Test + Re-deploy License Terms A SKU 1 Feature Feature A B Business Feature Terms A C License Feature A Terms B SKU 2 Feature Business Terms B D New SKU generation time = Issue license in minutes Price B
- 17. InishTech Software Potential Summary Benefits for the ISV Product Management “....We sell 10 different vertical industry solutions, bundled from over 50 discrete software applications. Each of these apps have 4 supported versions in the market, and each version has a trial, “lite”, full commercial and SaaS release. That’s about a thousand SKU’s to manage, track and control. How do we do it? Simple, we use InishTech.....”
- 18. InishTech Software Potential Summary Benefits for the ISV Sales & Marketing “...We used to sell fixed price software in a box. These days, we’ve more buying options than products! Flat fee, annual subscription, per seat, per server. Most popular? Our “Pay as you Go” service that bills the number of minutes a customer consumed last month. How do we manage all this? Simple, we use InishTech.....”
- 19. InishTech Software Potential Summary Benefits for the ISV Finance / Legal “...This job used to be about managing piracy and chasing license compliance from customers that knew less than we did about what they had installed. These days, with negligible IP theft, easy license management and total usage visibility, all integrated to my CRM - I’ve a lot more to smile about! How do we do it? Simple, we use InishTech.....”
- 20. InishTech Software Potential Summary Benefits for the ISV Engineering “...My dev teams now maintain a single code base from which marketing can create product offerings. And I’m getting real-time analytics about how our customers are using our technology, every day. It allows us to stay agile, to reduce time to market, to control costs. How do we do it? Simple, we use InishTech.....”
- 21. InishTech Customer Testimonials “Wherever possible, Provance collaborates with best of breed technology partners to allow us to develop better products and get to market more quickly. The complete, turnkey technology and service that InishTech provides lets us focus our development effort and confidently delegate our software licensing and protection to the experts.” Gord Watts, VP Product Development, Provance Bay Dynamics use InishTech to secure the installer for our IT Analytics product so that the end user is prompted for activation at the point they run the setup program. This is just the beginning. We plan on more elegant usage and enforcement with the next evolution of the product. We had previously struggled with other licensing vendors, but when we looked at InishTech we found a much stronger overall capability and experience. We’re happily switching things over now, and so far so good. I believe your service is the strongest and easiest to work with for Microsoft based client and server applications….” Ryan Stolte, CTO Bay Dynamics
- 22. Customer Testimonials “With InishTech Software Potential, we can rapidly and easily deploy our System Center SLA Management Pack. It allows us to set unique limitations on individual licenses and to create custom product SKU templates. We can monitor who has activated free trials and keep detailed records on existing licenses and customer information. InishTech provided us with excellent customer support throughout - including a demo of how their system worked and how best to utilise their technology to best suit our needs. It is very important we work with a reliable provider as licensing is vital to our business, InishTech have always been consistent in their support to our business....” Chloe O’Brien, Marketing Manager, Cased Dimensions We really like your service. It very easy to use, and very fairly priced. Steffen Mangold, Baltic SD
- 23. Summary • Learn more about InishTech or get a FREE 30 day evaluation of Software Potential at http://www.inishtech.com • Contact us at sales@inishtech.com