Soirée Heroku par Sylpheo - 16 dec 2014
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Sylpheo specializes in creating mobile efficiency applications for Salesforce, focusing on customer-facing apps developed in an agile manner. The document discusses the integration of Salesforce and Heroku for optimal customer engagement, highlighting various innovative applications and their impact on industries. It emphasizes the importance of flexibility, security, and user engagement in app development, alongside forward-looking statements on growth and potential risks.
Soirée Heroku par Sylpheo - 16 dec 2014
- 1. Customer Facing Apps Pierre Lecointre @PierreLecointre Soirée Heroku - 16 déc. 2014
- 2. Merci !
- 3. All about Sylpheo Sylpheo creates mobile efficiency for Salesforce ! Mobile & web Apps (Sylphone, SocialTV) ! Cloud Alliance Partner / Force.com Platform ! Heroku Partner / Customer facing apps ! 18 people ! Agile team ! R&D : 30% !«Made in France»
- 4. Sylpheo Made in France >> Powered by San Francisco Implantation en cours (Q1 2015) : ! Dialoguer avec Salesforce & Heroku ! Garantir notre expertise technologique ! Importer les meilleurs usages ! Ouvrir le Marché Américain
- 6. Publications OpenSource Axialize for Salesforce ! OpenSource ! API Canvas ! «Deploy to Heroku» ! Usage libre ! Personnalisation github.com/sylpheo
- 7. Heroku Cas d’usages ! Customer facing app : >> appli mobile / portail client ... ! Internet of things >> Objets connectés / big data... ! Offline app >> Application interne focalisée
- 8. Customer facing app? vocabulaire • Mobile native apps (iphone, android, windows...) • Mobile web apps • Customer - responsive & pixel perfect - portals • Event web app • Responsive landing pages • Social app • Facebook app • ...
- 9. Valeurs clés «customer facing app» • Flexibility - iterative process • Scaleability - hundreds to millions of users • Security - trust is important • Efficiency - engage users • Reliability - code it right and test, test, test • Invisibility - make it become so natural for the users
- 10. Backoffice La face immergée... How will I get the 360° picture of my users? What's the R.O.I. of the app? How can I trigger workflows based on user actions? How can I report on users and added value of the app? How can I collaborate on the new generated data? ...
- 11. Besoin d’une plateforme globale Force.com + Heroku = Success ! Force.com = Backoffice ! Heroku = Customer Facing App ! Trust / Sécurité / Performance / Safe Harbor ! Synchro / Heroku Connect / Canvas
- 12. Force.com + Heroku Connect your customer apps & things in a whole new way Customer facing app Heroku app • Postgres • Redis • other Salesforce Customer system of record Business Apps
- 13. Customer facing apps Une formidable opportunité Business ! ils ont changé leurs industries : Uber, Airbnb... >> transformation profonde de la relation client >> applications «disruptives» ! la France démarre tout juste >> formidable opportunité pour prendre de l’avance ! les plateformes Salesforce sont prêtes >> un écosystème d’innovations >> confiance et complémentarité
- 14. Merci! ! @Sylpheo ! contact@sylpheo.com ! www.sylpheo.com
- 15. Le positionnement Plateforme Salesforce. Hubert Cotté RVP Platform, Europe du Sud
- 16. Safe Harbor Safe harbor statement under the Private Securities Litigation ReformAct of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 17. Salesforce: #1 de l’Application Platform As A Service • Parts de Marché •# 1 • Paas d’Entreprises •# 1 • MagicQuadrantfor ApplicationPlatformasaService • January,2014 • Analyst:YefimV.Natis • This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.com. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
- 18. Salesforce1 Lightning: Nouvelle génération de la plateforme Salesforce
- 19. Une infrastructure Cloud éprouvée depuis 15 ans • Customisation “incassables” • Upgrades automatiques • Intégrations et customisations migrées automatiquement •45 Mises à jour majeures• Infrastructure partagée • Infrastructure • Multi-Tenant
- 20. La Révolution des Applications •140 Milliards de téléchargement d’applications •80% des entreprises du Fortune100 ont développé des applications mobiles Clients
- 21. Vitesse et agilité sont les nouvelles “monnaies” • Innovation
- 22. Agilité: Optimisez les ressources selon vos enjeux • Drag & Drop Réutilisation des composants standards ou personnalisés • Tous Devices • Develop once, deploy everywhere • Code & Deploy Développement, packaging et déploiement instantané • Tous les langages Supporte tous les langages modernes de développement • Integrate Plugins et APIs •Développeurs •Business Analysts • Workflows “Point & Click” Définition graphique des workflows
- 23. 3 grands domaines d’innovation avec la Plateforme • Intégrations SI et objets connectés • Digitaliser, moderniser et automatiser vos processus Employés •Applications Clients et Partenaires innovantes
- 24. La trajectoire la plus rapide de l’idée à sa mise en oeuvre • Idea • Développement de l’Application • Idea • Achat et installation • hardware • Installatio n complexe • des softs • Definition des profils utilisateur s • Mise en oeuvre et tests sécurité • Collaborat ion et mobilité • Rapports et Dashboard s • Mise en productio n de l’applicati on • 6-12 Months • App • App
- 25. Développement d’applications accéléré avec Force.com • SCHEMA BUILDER • Définir et étendre votre Data Model • CONNECT • Intégration de sources externes • SHARING MODEL • Vue personalisée pour chaque utilisateur • Votre Application• ANALYTICS • Votre idée • Déploiement instantané sur tout device • MOBILE • CLOUD • Loggez vous • Commencez à développer • IDENTITY • App Launcher • PROCESS BUILDER • Workflow graphique • PAGE BUILDER • Définition de la UI • CHATTER • Collaboration sur les processus métiers
- 26. • Dashboards + Metriques • Bouton « Heroku" • Postgres DbX Développer des applications client innovantes avec Heroku
- 27. • Dashboards + Metriques • Bouton « Heroku" • Postgres DbX Développer des applications client innovantes avec Heroku
- 28. Les meilleures applications client requièrent 2 composantes Personnalisation Vospréférences Ergonomie Design“inspirant” •Temps réel Données Clients Prédirelesbesoinsdevosclients L’engagement Gestion des processus métiers Workflows temps réel Automatisationdesprocessusdetraitement Marketing GestionetContributionàla Marque
- 29. Plus de 4 Millions d’applications développées sur la Plateforme Salesforce • Salesforce 1 Mobile • Suite d’applications web et mobiles pour les ventes, le service et le marketing • Applications Partenaires • AppExchange avec plus de 2000 applications verticalisées ou métiers • Applications spécifiques • Applications spécifiques développées par vous ou vos partenaires
- 30. Des applications déployées pour tous les domaines Métiers • Ressources • Employee Collaboration • Employee Intranet • Recruiting & Stock Plans • Recruiting • Healthy Workplace • Employee Intranet • 60 HR Apps + Intranet • Employee Intranet • Operation • Asset Management • Product Lifecycle Management • Inventory Management • Field Services • Field Services • Field Inspections • Brand Auditing • Marketin • Customer Facing Site • Digital Magazine • Franchise Websites • Website • Deliveries • Budgeting • Marketing Collaboration • Franchise Management • Event Management
- 31. Introduction: LightningApp Builder • Drag & Drop Utilisation des composants standards et customs • Tout Device Designer les apps pour chaque format • Rendre le développement d’applications plus rapide et accessible à tout type d’utilisateurs • NE W
- 32. Introduction: Lightning Process Builder Simple: 100% point-and-click so anyone can use it Powerful: Complex processes that match the business Flexible: Edit and change your process over time Visual: See your entire process in one place Approve EndUpdate Start CreateUpdate Start CreatUpdate
- 33. Introduction: Lightning Connect Une nouvelle génération d’intégration temps réel et rapide • Temps Réel Données externes • Extensible Recherche, Workflows et sharing model • • Rapide • Intégration Point&Click • Ouvert • Repose sur un standard partagé par le marché • NE W
- 36. Apps are Transforming Industries Startups disrupt by developing apps with speed and innovation, and delivering superior customer experiences Transportation EntertainmentShopping Transactions
- 37. Companies from Startups to Fortune 500 Use Heroku
- 38. Today, Every Company Must Be an Apps Company Your brand, your products, your customer experience are carried by your apps 24 x 7 " Brick-and-Mortar Retailer " Apps Company " Home Controls Manufacturer " Apps Company " Shopping Center Operator " Apps Company
- 39. What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby
- 40. What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight
- 41. What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight Scalable, high-performance platform to handle rapid and uneven growth
- 42. What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight Powerful developer and app management tools to free your team to innovate Scalable, high-performance platform to handle rapid and uneven growth
- 43. What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight Powerful developer and app management tools to free your team to innovate Frequent and fast iteration of new features to keep up with the market Scalable, high-performance platform to handle rapid and uneven growth
- 44. What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight Powerful developer and app management tools to free your team to innovate Frequent and fast iteration of new features to keep up with the market Seamless integration to powerful business tools like Salesforce Scalable, high-performance platform to handle rapid and uneven growth
- 45. The Platform of Choice for Transformative Apps
- 46. Change how you build and run transformative apps Spending more time building features for your app Stop spending time setting up and running infrastructure Data Center Networking Servers Storage Virtualization Operating System App Runtime Application Application Operations
- 47. Dynos Deploy fast and without friction, run top languages at any scale Database Enterprise-grade Postgres, optimized for app developers Add-ons Ecosystem of 150+ plug- ins, pre-integrated and ready for your app What is Heroku? Everything you need to build, run and scale engaging customer apps Payments Email SMS Search Analytics Monitoring Logging Ruby Node.js Java PHP Python Scala Clojure 24/7/365 Ops Continuous Protection Health Checks High Availability Encryption Rollback
- 48. Heroku Connect Syncs Directly to Salesforce Clouds Seamless two-way data between customer-facing apps and your business on Salesforce Employee AppsCustomer Apps Heroku Connect
- 49. Heroku Is Proven and Trusted 5 Billion Requests per day 4+ Million Apps Created 150+ Partner Add-ons “We rely on Heroku as the platform for mission-critical apps, and it is helping us transform how we connect and engage with our customers.” - Pierre Masai , CIO, Toyota Motor Europe
- 50. Loyalty & Engagement Apps Internet of Things Apps Websites & Media Apps eCommerce Apps What are Leading Brands Building on Heroku? Marketing Campaign Apps
- 51. Company Background: Toyota Motor Company’s European operations across 56 countries App: Mobile responsive website to showcase and configure vehicles Running on Heroku: 40+ internationalized websites for different countries running on Heroku Heroku Messaging: Moved entire app portfolio of apps on to Heroku with single dashboard across all apps. Consolidated addons management for vendor management. *Desktop Website: toyota.fr, toyota.de Highlight App Feature: *360 View of Car Exteriors, Interiors Toyota Motor Europe
- 53. Company Background: World’s largest retail property group by equity, with over 110+ shopping malls globally App: Native mobile app to engage with customers to enhance their in-store shopping experience Running on Heroku: App has retailer API integration, location mapping, and a distinctively beautiful interface, powered by Heroku Heroku Messaging: Focus on the engaging app experience, not on setting up infrastructure. Tried out Heroku for a pilot, then moved entire app portfolio of apps on to Heroku. Pulls dynamic deal information from retailers. Demo: *Mobile App: Mall iOS | Dine iOS Highlight App Features: *Dual Scrolling through Deals/Promotions *Map navigation from one mall to another mall Westfield Dine on time vs Mall App
- 54. Screen has parallax with tilt Enter starting and ending locations
- 55. Company Background: The world's largest ticket seller and promoter of live entertainment App: Native mobile app for event scheduling and ticket purchasing Running on Heroku: Mobile app experience and primary desktop website built on Heroku Heroku Messaging: Quickly deliver new desktop and mobile experiences. Scalable to manage big traffic spikes for events ticket sales and preorders. Trusted operations to handle critical ticket order and purchasing. Demo: *Mobile App - iOS Highlight App Feature: *Browse, Book Ticket for Event Live Nation Not in app book
- 57. Company Background: Global multi-channel retailer with over 800 shopping malls and online business channels App: Mobile web eCommerce websites Running on Heroku: Bloomingdales and Macys mobile ecommerce web sites Heroku Messaging: High scalability for Christmas. Trust for core ecommerce revenue channel. Tried out Heroku for a pilot for a social shopping app, then moved core eCommerce website onto Heroku for Macys and Bloomingdales. Demo: *Mobile Website: m.macys.com m.bloomingdales.com Highlight App Feature: *Browse Gallery Item Catalog (Bloomingdales) Macys
- 59. Company Background: Supermarket chain runs mobile customer loyalty mobile app on Heroku App: Loyalty App: Store advertisements, digital coupons, store locators, shopping lists and more Running on Heroku: Mobile app backend powered by Heroku Heroku Messaging: Compete against large national brands, with lean IT organization. Well crafted visual design to complement physical experience at store, integrated into loyalty program, powered by Heroku. Demo: *Mobile App - iOS | Currently not working on ios8 Highlight App Feature: *Store Map and Item Finder *Digital Loyalty Card Marsh
- 61. Company Background: Leading lighting control company with 17,000+ products in 100 countries App: Mobile app to conveniently control shades and lights in home from smartphone - (Internet of Things) Running on Heroku: Customer app integrates with Internet of Things backend to control lights with Heroku Heroku Messaging: Launched product 50% faster-to- market with superior real time experience with Heroku connected to LogMeIn’s Xively IoT platform. Demo: *Mobile App - iOS Highlight App Feature: *Change light settings in app Lutron
- 62. Company Background: TV4 Group is Sweden’s largest commercial TV company App: Mobile app and desktop web to stream live and video-on-demand services to customers Running on Heroku: Run off Heroku EU servers for faster performance and better customer experience Heroku Messaging: High scalability with 750,000 visits a week, demanding streaming video service on Heroku. Heroku Safe Harbor deepens personalization possibilities. Demo: *Mobile App - iOS (Swedish), http://www.tv4play.se/ Highlight App Feature: *Watch streaming video (Pick a selection without red subheader) TV4 Swedish
- 63. Conclusion Westfield Labs tried out Heroku for a pilot, then moved entire app portfolio of apps on to Heroku. Toyota Moved entire app portfolio of apps on to Heroku with single dashboard across all apps. It simplified their ability to managed multiple websites. AWS was too complicated. Macys wanted a platform that with high scalability for Christmas. Trust for core ecommerce revenue channel. Tried out Heroku for a pilot for a social shopping app, then moved core eCommerce website onto Heroku for Macys and Bloomingdales. Focus on the engaging app experience, not on setting up infrastructure. Consolidated addons management for vendor management.
- 64. Conclusion Heroku has allowed its customer to create well crafted visual design applications to complement physical experience at store, integrated into loyalty program. Gain the ability to Launch new products at up to 50% faster-to-market with superior real time experience with Heroku connected – Lutron did this using Heroku. Focus on the connection created between different people and products. When contractors, employees and customers all have app that share data, every interaction becomes more meaningful. Moving a portfolio of apps and sites from AWS to Heroku can decrease DevOps staffing by 80% The deep integration and automated workflow can open up new opportunities for companies to grow their business and innovate their product strategy
- 65. Merci de votre attention! Vous avez des questions ?
- 66. Des clients heureux qui parleront de Mikit positivement grâce à quelques photos…. myMikit
- 67. myMikit • Deux usages complémentaires – Interne: • Entre Patron de Franchise et Conducteur de travaux (compatible aussi pour ceux qui utilisent MKT) • Echanges sur le suivi du chantier • Stockage des photos dans e-Mikit – Externe • Entre le Patron de Franchise et le client • Envoi des meilleures photos au client sur son mobile • Ces photos sont marquées avec le site de la franchise • Ces photos peuvent être partagées sur les réseaux sociaux en un clic avec les amis et la famille de votre client
- 68. myMikit: 3 utilisateurs différents Réception des photos (notification par mail) Consultation des photos dans myMikit Partage des photos sur Twitter, Facebook Prise de photos Choix du chantier dans myMikit Envoi des photos par myMikit Ajout de commentaires Réception des photos (notification chatter) Etude des photos dans e-Mikit Suivi de l’avancement du chantier Choix des photos à envoyer au client Partage des photos en un clic Le + myMikit Stockage photos ILLLIMITE!!! Le + myMikit Marquage AUTOMATIQUE avec logo et site franchise Patron de FranchiseConducteur de travaux Client Mikit Depuis l’appli mobile Depuis e-Mikit Depuis l’appli mobile
- 69. myMikit : configuration en 3 étapes • Indiquer le conducteur de travaux dans les chantiers qu’il doit suivre – Champs à modifier dans e-mikit sur les chantiers désirés • Donner un accès au conducteur de travaux – Création d’un contact pour le conducteur de travaux dans la Franchise – Actionner le Bouton “Accès myMikit” • Donner un accès au client depuis son compte – Depuis le compte Client, actionner le Bouton “Accés myMikit” Le + myMikit Le bouton « Accès myMikit » active pour vous : La création du compte myMikit L’envoi d’un mail indiquant : - Login / mot de passe - Procédure d’installation de myMikit
- 70. myMikit : Pour le conducteur Prendre une photo ou Choix de photos existantes Login Listes des chantiers Photos d’un Chantier Visualisation Photo Informations Photo Informations Chantier/Client
- 71. Prendre une photo ou Choix de photos existantes Photos d’un Chantier Chantier dans e-Mikit myMikit : Pour le Patron de Franchise Visualisation de l’album en plein écran Visualisation de la photo en plein écran Envoi de la photo au client @Pierre Destulo
- 72. Login Photos d’un Chantier Visualisation Photo Informations Photo Partage sur les réseaux sociaux myMikit : Pour le Client Informations Franchise
- 73. Merci !