Solution for CMOs: Digital Content Amplifier
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The document outlines a digital content amplifier solution for CMOS, focusing on digital amplification to increase ROI through effective content creation and distribution across multiple channels. It emphasizes the importance of SEO optimization, performance monitoring, and analytics to enhance user engagement and reach. Additionally, it highlights features like social sharing, subscription options, and advanced data analytics to improve content marketing strategies.
Solution for CMOs: Digital Content Amplifier
- 1. Solution for CMOs: Digital Content Amplifier Digital Amplification for higher ROI
- 2. Solution for CMOs: Digital Content Amplifier Digital Amplification for higher ROI
- 3. Solution Overview Present across multiple channels in multiple formats Present across an ever expanding list of popular sites Optimized to show up in search results Tracked and monitored for views, social mentions, reach etc. www.tothenew.com
- 4. Digital Content Amplifier Content Creation Content Distribution Platform Optimization Measurement and Analytics Repurpose existing content into multiple formats Distribute content on multiple digital channels Optimize website and social platforms with SEO keywords Monitor, Analyze & Report the performance of distributed/ host content www.tothenew.com
- 5. Content Creation Content Creation Content Distribution Platform Optimization Measurement and Analytics Repurpose existing content into multiple assets for higher user engagement www.tothenew.com
- 6. Content Distribution Content Creation Content Distribution Platform Optimization Measurement and Analytics Distribute content on social media pla>orms for increased user reach www.tothenew.com
- 7. Platform Optimization Content Creation ContentDistribution Platform Optimization Measurementand Analytics Implement channel (pla<orm) specific techniques to optimize content to increase ROI Share bu?ons • Make it easy to share for users by adding share buttons to your content Social Icons • Group and display your social icons in a prominent place on site Subscription options • Group together subscription options such as email, RSS, and newsletters Shareable content • Add infographics or crisp written content which is short, scannable & easy to share Social Login • Use social login options to make it easy for users to comment Rich Snippets • Summarize content of a page to be pulled by social networks Title tags • Optimize title tags, names for sharing, especially on Twitter where there is a character limit Images • Include images that add value & add thumbnails for your content www.tothenew.com
- 8. Measurement & Analytics Content Creation ContentDistribution Platform Optimization Measurement and Analytics Capture, understand & present results of content marketing for marketers CAPTURE Gather data from various social media pla>orms (Listening) Pre-‐Process the data Extract pertinent information from the data UNDERSTAND Remove noisy data (optional) Perform advanced analytics: opinion mining and sentiment analysis, topic modeling, social network analysis and trend analysis PRESENT Summarize and evaluate the findings from the understand stage Present the predictive and prescriptive analytics Send dashboards and monthly reports www.tothenew.com