Solve presentation
- 2. What is Marketing?The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 3. What is your business?There is only one valid definition of business purpose: to create a customer.
- 4. Define Your TargetProduct— Price — Place — Promotion = Target Market
- 5. Your Promotion MixAdvertising – Publicity – Personal Selling – Sales Promotion
- 6. The Marketing LifecycleIntroduction --> Growth --> Maturity --> Decline
- 7. What Technology is available for Marketing?
- 11. Why Social Media?Real Time InformationDistributed ContentNo More ResistanceBetter Measurement & Analytics
- 13. Social Media GoalsUnderstand — Participate — Lead
- 15. Visit Facebook.com/pagesCreate A PageAdd your company logo (profile real estate 180x540)Add your company informationAdd photos/videosInvite your friends to “Like” Your Page
- 16. Best practice — Facebook Business PagesRed BullToy Story 3Coca-ColaVictoria Secret
- 17. Red Bull | 17,132,799 People Like This
- 18. Toy Story| 18,016,950 People Like This
- 19. Coca Cola| 24,884,193 People Like This
- 20. Victoria Secret | 12,330,570 People Like This
- 22. Twitter.com“Signup” ButtonWho to follow? Who will follow you?Understanding RT - @ - # - Tiny URLs140 characters
- 23. 140 Characters
- 24. Most Followers – Top 10
- 26. Sign Up for an account (Google Account)Upload a videoEmbed / Share your videosShare other informative videosIs generally NOT effective in direct responseLead with professional video
- 27. Best PracticesBlendtec– Will It Blend? 11,000,000+ views
- 28. Best PracticesOld Spice Guy 31,000,000+ views
- 29. Best PracticesEvian Babies 38,000,000+ views
- 30. Best PracticesDramatic Look (Crazy Squirrel) 30,000,000+ viewsVideo = 6 seconds = collective time invested: 5.7 Years
- 31. BloggingHave something to say? Say more.Search Engine OptimizationLink to articles from other social media outletsDisplay articles on your website to drive traffic
- 32. Blogging – Best PracticesHuffington PostMashableTMZPerezHilton
- 33. Why care about ANY of this?The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.
- 34. The best advertising is news.Share. Share. Share.
- 35. What’s next? What’s more?TextingMobile Devices/Mobile Application DevelopmentQR Codes
- 36. Q + A