Solve your own problems! (with Demandforce)
1 like261 views
The document discusses how salons and spas can grow by optimizing client communications through Demandforce's tools. It highlights the effectiveness of texting over calls for client engagement, the importance of personalized marketing strategies, and features like automated reminders and call tracking. Additionally, it emphasizes the necessity of online reviews and business listings to enhance visibility and reputation, ultimately driving client retention and acquisition.
Solve your own problems! (with Demandforce)
- 1. Solve your own problems! How to generate salon or spa growth by taking control of your communications (with Demandforce) Hosted by: Allison Bloomberg & Lisa Wyse Better Together
- 2. The problem You’re struggling to attract new clients, track campaign performance, and keep clients coming back.
- 3. The reason You’re experiencing a breakdown in communication. Your clients are all different, so why treat them the same? You need to reach your clients on their preferred channel of communication, and provide the right message at the right time. Who we are: Demandforce provides your salon or spa with the tools and resources you need to optimize how you market to and communicate with your clients. Did you know: 90 percent of new clients* prefer to be texted, as compared to called? Texting works! 98 percent of texts are opened† (compared to just 20-30% for email). * FranchiseHelp poll, Feb 2016 † Adobe Marketing Charts, July 2015 90% prefer texting 98% of texts are opened
- 4. The solution Generate growth at your salon or spa by taking control of your communications. Optimize your methods to reach clients where they respond the best. The following slides highlight the most effective ways you (with a little help from Demandforce!) can improve communications with clients, to keep them happy and coming back. Who we are: With our easy-to-use online platform, you can create custom marketing and automated reminders that help you empower your salon and spa to solve its own problems! Recall reminders Campaigns Call Tracking Online booking Online reviews
- 5. Automated appointment reminders and recall reminders Reduce no-shows, increase the number of confirmed appointments, and bring clients back. Help clients remember upcoming appointments or recommend services by sending reminders via their preferred method of communication: email, phone call, text message, or postcard. A recent study revealed that a clinic conducting an experimental text messaging pilot program experienced 1,873 fewer no-shows, with $150 savings per appointment - for a total savings of $275,000.* Problem solved with Demandforce With Demandforce, you can send automated appointment reminders to your clients based on their preferred method and previous visit history. You control what you send out, and how you send it. *Source: Pulse Mobile, Case Study, 2015 1,873 fewer no-shows $275k in total savings
- 6. Custom email campaigns and newsletters Stay in contact with your clients to keep them coming back. Stay top-of-mind and increase profitability. Do this and your clients will keep coming back, and you'll maximize referrals through their family and friends. The case for custom emails: Clickthroughs are 100.95% higher in segmented email campaigns than in non-segmented campaigns.* Start with a welcome email! Welcome emails are incredibly effective. On average, 320% more revenue is attributed to welcome emails on a per email basis over any other promotional email type.† Problem solved with Demandforce Demandforce provides professionally designed, mobile-friendly email templates that can be customized for your clients and your salon or spa. You control the content. You pick the look. *MailChimp, Effects of List Segmentation, Feb 3017 † Experian, Welcome Best Practices Guide, 2016 101% higher clickthrough 320% revenue increase
- 7. Call Tracking Know where your calls are coming from to gain client insight and track campaign performance. Call Tracking assigns trackable phone numbers to your outgoing marketing campaigns, so you can identify which campaigns generate the most calls, and maximize the ROI from every phone call. Calls convert. Calls convert at 10x the rate of clicks and are typically much more valuable conversions. People still call! 65 percent of people prefer to contact business by phone vs. just 24 percent who prefer to fill out an online form.* Problem solved with Demandforce Demandforce now offers Call Tracking for postcards, email campaigns, and Demandforce Local. Track your calls and listen to call recordings to help you make better business decisions. You collect and review the data, and you control which campaigns to send. *Invoca.com, Call Intelligence Index, 2016 Calls convert at 10x 65% prefer phone calls New!
- 8. Business listings and online reviews Expand your visibility online and develop a strong, positive reputation to attract new clients. Make it easy for clients to find you online with multiple business listings. Showcase certified client reviews to leave a great first impression. The new word-of-mouth: 84 percent of people trust online reviews as much as a personal recommendation. A rising trend: More people are reading reviews on a regular basis (50% vs. 33% in 2015), and more are searching online for local businesses.* Problem solved with Demandforce Demandforce customers are listed on popular search engines and on Demandforce Local, a trusted, searchable network of local businesses. Once a client visit is complete, you can send a triggered email requesting a review to post online. You control who receives these emails, and you can quickly review & update your business listings all from within the Demandforce portal. *BrightLocal Consumer Review Survey, 2016 84% trust online reviews 50% find businesses online
- 9. Customer spotlight See the success a Millennium salon had with Demandforce. The challenge: Guys & Dolls Hair Salon, Inc. wanted to boost its online reputation and get more Google reviews to attract new clients and increase revenue. The solution: With Demandforce, the salon took control of its online reputation and sent a targeted email campaign through Demandforce’s one-click template. The result: In no time, Guys & Dolls received 20 new, glowing Google reviews, and 147 Demandforce Local reviews. Its average Google search rating jumped to 4.7 stars. Today, it has even more reviews!4.7 20 147 Google+ rating New, glowing Google+ reviews Total Demandforce Local reviews
- 10. Solve your own problems with Demandforce With Demandforce, you can... optimize your communications and reach clients where they respond the best. Are you ready to generate growth at your salon or spa by taking control of your communications?
- 11. We value our Millennium partnership All Millennium salons and spas receive special pricing. Contact us for more details, and remember to mention your Millennium membership! Better Together www.demandforce.com/Millennium/Webinar • (877) 360-3869
- 12. Q&A Questions submitted during the webinar will now be answered. Better Together
- 13. Download this presentation Download the slides