Some of Roundtree's Presentation Slides from SXSW 2011
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According to a survey of Facebook users, most do not currently use Facebook for health decision-making, though users are generally active in making health decisions. The recommendations include writing content in a friendly, narrative style; targeting patient navigators rather than patients directly; allowing sharing of content; and listening to and responding to followers to scaffold new behaviors.
Some of Roundtree's Presentation Slides from SXSW 2011
- 1. Facebook users surveyed currently don’t use Facebook for health decision-making. Source: Roundtree, SXSW 2011, @akroundtree
- 2. Facebook users surveyed are generally active in health decision-making. Source: Roundtree, SXSW 2011, @akroundtree
- 3. Recommendations • Write like a friend, not an agency. • Target patient navigators, rather than patients. • Share narratives, anecdotes and profiles more than facts and figures. • Allow your followers to share content as much as you do. • Listen as much as you talk. Respond as much as you initiate. • Start from their level of engagement, then scaffold to new behavior. Source: Roundtree, SXSW 2011, @akroundtree