Presentation - Fighting the Backfire Effect and Promoting Truth in Public Discourse
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Dr. Gleb Tsipursky presents the Pro-Truth Pledge, a project designed to combat misinformation and promote truth in public discourse by encouraging individuals to commit to truth-oriented behaviors. He discusses the psychological phenomena like the backfire effect and emphasizes the importance of emotional connection and shared goals in fostering trust and accountability. The pledge offers strategies for sharing, honoring, and encouraging truth while providing a framework for evaluating misinformation and rewarding those who uphold truth.
Presentation - Fighting the Backfire Effect and Promoting Truth in Public Discourse
- 1. Fighting the Backfire Effect and Promoting Truth in Public Discourse Dr. Gleb Tsipursky - Co-Founder and President, Intentional Insights - Tenure-track Professor, The Ohio State University - Author of forthcoming book: The Alternative to Alternative Facts: Fighting Post-Truth Politics with Behaviors Science - Lead Author of the Pro-Truth Pledge
- 2. Trust in Fact-Checking Organizations • Rasmussen Report poll: “Voters Don’t Trust Media Fact-Checking” 9/30/2016 • 29% of all likely voters trust fact-checking • 88% of voters who support Trump do not trust fact-checking • 59% of Clinton supporters trust fact- checking
- 3. Confirmation Bias • People look for and interpret information in ways that confirms their current beliefs
- 4. Backfire Effect • A psychological phenomenon where people not simply reject facts that contradict their established beliefs, but also hold stronger to reassuring lies
- 5. Avoid Emotional Triggering • Defensiveness • Aggression
- 6. Positive Emotional Connection • Empathy & Curiosity • Emotional Validation • Lead to: – positive emotional connection – personal credibility
- 7. Shared Goals • Establish shared goals • Be allies • Work together to reach your goals
- 8. Show Commitment to Truth • Demonstrate your own commitment to truth above all • Express desire to change your mind based on evidence • Ask people to hold you accountable • Only then, proceed with logic
- 9. Pro-Truth Pledge • Project to roll back tide of lies and fight for truth in public discourse • Pledge-takers commit to 12 truth-oriented behaviors • Combines crowd- sourcing and behavioral science
- 10. Pro-Truth Pledge: Share Truth • Verify: fact-check information to confirm it is true before accepting and sharing it • Balance: share the whole truth, even if some aspects do not support my opinion • Cite: share my sources so that others can verify my information • Clarify: distinguish between my opinion and the facts
- 11. Pro-Truth Pledge: Honor Truth • Acknowledge: acknowledge when others share true information, even when we disagree otherwise • Reevaluate: reevaluate if my information is challenged, retract it if I cannot verify it • Defend: defend others when they come under attack for sharing true information, even when we disagree otherwise • Align: align my opinions and my actions with true information
- 12. Pro-Truth Pledge: Encourage Truth • Fix: ask people to retract information that reliable sources have disproved even if they are my allies • Educate: compassionately inform those around me to stop using unreliable sources even if these sources support my opinion • Defer: recognize the opinions of experts as more likely to be accurate when the facts are disputed • Celebrate: celebrate those who retract incorrect statements and update their beliefs toward the truth
- 13. What Does the Pledge Consider Misinformation? • Misinformation is anything that conveys information in an obviously deceptive way that leads audiences to have the wrong impression of the facts • In some cases, such misinformation is obvious, so that any reasonable external observer – in this case, fellow pledge-takers who evaluate each other – can see it • In other cases, it is less so, and for those tough calls the pledge relies on two things: – credible fact-checking sites (the same as used by Facebook for its fake news checking program) – the scientific consensus
- 14. Rewards and Accountability • Public figures and organizations that take pledge are rewarded with positive reputation boost • Private citizens who take pledge hold accountable public figures and organizations through evaluation process • Like Better Business Bureau but for truth instead of business practices
- 15. So Sign Up! • Every person who signs up gives incentive to more public figures and organizations to sign up, since it’s more of a reputation boost • Anyone who signs gets access to training on promoting truth and a community of fellow truth-oriented people from all walks of life • Anyone who signs casts a vote for truth in public discourse, one informed by behavioral science research on this question • So will you cast that vote?
- 16. Thank You! Dr. Gleb Tsipursky gleb@intentionalinsights.org Personal Website GlebTsipursky.com InIn Webiste intentionalinsights.org Pledge Website ProTruthPledge.org Twitter twitter.com/Gleb_Tsipursky LinkedIn linkedin.com/in/dr-gleb-tsipursky- 89ab4b23/ PowerPoint of this presentation slideshare.net/intentionalinsights