SomeTime - Lisää Myyntiä Digimarkkinoinnilla
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The document discusses how companies can shift from solely focusing on getting new customers through digital marketing to also building relationships with existing customers. It emphasizes using smarter data and analytics to improve marketing results. It provides tips for effective reporting, including highlighting key points, using KPIs instead of raw data, including charts to visualize information, and only reporting data that customers understand and want to see. The overall message is that the customer journey does not end with the initial conversion, and retaining and engaging existing customers can cost much less than acquiring new ones.
SomeTime - Lisää Myyntiä Digimarkkinoinnilla
- 1. LESS REPORTS MORE RESULTS Saavuta myyntiä älykkäällä digimarkkinoinnilla How we should shift from getting clients to making relationship with them Smarter Data! Better Results Ville Virtanen Super Salesman Super Analytics Inc.
- 3. So your marketing goal is to get new customers?
- 4. 75% said they let their in-house marketer or agency go because they didn't deliver, weren't strategic enough in their thinking, or just couldn't agree on anything. http://www.portent.com/onetrick/
- 5. For the last 15 years, ‘digital marketing’ has meant, in this order: ! Search Engine Optimization (SEO) Pay Per Click Marketing (PPC) Everything else, for which 1% of clients will pay http://www.portent.com/onetrick/
- 6. SOOBS
- 9. ANALYTIIKKA
- 10. ÄLYMARKKINOINTI
- 11. CASE: HIDEX - SEM
- 13. AdWords Tilin uudellen organisointi Kampanjoiden kohdentaminen !0!€! !200!€! !400!€! !600!€! !800!€! 1!000!€! 1!200!€! 1!400!€! 1!600!€! 11/2013! 12/2013! 01/2014! 02/2014! 03/2014! 04/2014! Mediabudje3! Klikit! 0" 5" 10" 15" 20" 25" 30" 11/2013" 12/2013" 01/2014" 02/2014" 03/2014" 04/2014" Tavoi&een)toteutumiset) Tavoi.een"toteutumiset"
- 15. MIKSI RAPORTOIDA Markkinointi VS. Myynti Todennetaan markkinointikanavien toiminta(a) DATA JA TULOKSET Raaka data on työkalu jota tulee analysoida, ei tulos Data on vastaus kysymykseen vasta ollessaan tietoa
- 16. RAPORTOINNIN 5 KULTAISTA SÄÄNTÖÄ Kerro tärkeimmät kohokohdat Käytä KPI-mittareita, älä tuo dataa raportteihin Tee kaavioita, havainnollista Älä näytä mitään mitä asiakas ei ymmärrä tai halua nähdä.
- 18. You should focus on making relationships
- 19. Marketing is like kissing
- 20. After the first kiss, you don’t stop there
- 21. But most companies do!
- 23. A"ract' Engage' Convert' Retain' Advocate' 1/8 cost of a new client
- 25. Top Keywords in Audience Profiles To customize the keywords in this chart, download to Excel and edit the yellow cells. Keywords ja entrepreneur marketing business finland interested student Twitter Follower Report On average, your audience has 1.2x as many followers as users they are following. You 177 Audience (Avg) 1,982 Followers Tweets On average, your audience tweets 0.4 times per day. You 132 Audience (Avg) 1,230 (Lifetime) Klout Score 41% of your total followers are above the Worldwide Klout Score of 40. You 37.6 Audience (Avg) 34.6 AUDIENCE SUMMARYAUDIENCE SUMMARY On average, your audience is followed by people and follows 1,658 people. 177 Followers 40% of your audience has between 100 a followers. Your audience is included in other Twitter lists an average of 29 times. The top 1% been listed an average of 1,032 time 176 Followers in this R Audience Follower Distribution 49 70 26 17 14 0 to 100 100 to 500 500 to 1,000 1,000 to 2,500 > 2,500 0 10 20 30 40 50 60 70 80
- 26. CASE: Teknovisio - InBound sales
- 27. 1 2 3 4 5 SEO PPC CRO ERP
- 28. 1 2 3 4 5 SEO PPC CRO ERP NO 1 WEEK YES 30 MIN
- 31. 1. KPI triggeröityy 2. Superflow saa tiedon 3. Superflow luo tehtävän 4. Tehtävä delegoidaan GOOGLE ANALYTICS SUPER FLOW KPI Owner! KPI Actor!
- 33. Muistettavaa: - Linkitykset strategiaan - Analytiikat + analysointi - Asiakassuhteet
- 34. | Smarter data, Better Results www.SuperAnalytics.fi! @super_analytics Facebook.com/superanalytics LinkedIn.com/company/super-analytics Ville VirtanenSuper Salesman ville@superanalytics.fi +358 (0) 50 50 500 13 linkedin.com/in/vileevirtanen @Vileevirtanen