Something of value

Something of
Value
Guide to Building Your Progressive
eMarketing System

Rick Tankersley
Copyright 2012, All Rights Reserved

1

Table of Contents

Preface 3
Pipeline Builder or Bucket Carrier? 4
Introduction to Internet Marketing 5
Google is a Neccessity 6
Your Personal Website 8
-Free IDX Solution 8
- Essential Elements 9
Create Your Site (diagram) 11
Lead Capture Forms 15
Create IDX Search for Site 18
Domain Names 21
Google Keyword Tool 25
Online Storage 28
Online Reputation 33
Facebook Banners/Timeline 34
Video Marketing 39
Uploading Video 42
QR Codes 46
Real Estate based Searches 50
Online Classifieds 52
Single Property Websites 53
Mobile Marketing 54
Realtor.Com Showcase 54
Listing Syndication 55
Virtual Tours 56
Short Sale Listings 57
Just Listed/Sold Prospecting 62
Public Library Criss Cross Directory 62
FSBO Listings 65
Find FSBOS on Craigslist 66
Expired Listings 67
Craigslist Lead Generation 68
Avoid Craigslist Pitfallls 77
Google Voice 78
Zipform Online 84
Docusign 84
Online Marketing Presentation 86

2

PREFACE

I believe that to be competitive and successful in business you must be
able to provide “something of value.” For an item or service to be
valuable, a consumer/client/customer must perceive it as such.

In the real estate business the services provided, in many ways, have
become diluted by complacency. Many agents continue to conduct
“business as usual” and provide the exact same services, the same old
way in the very fashion that the competition does. There is really nothing
for the clients to be excited about or anything that they can perceived as
particularly valuable, hence, the subject “something of value.”

Using progressive strategies and technology is the answer. However, many
agents do not begin to employ new techniques because of perceived
difficulty or expense. However, neither is the case. You can become “tech
savvy” and build a fantastic PROGRESSIVE MARKETING STRATEGY with
minimal difficulty and on a very small budget.

I have been to countless seminars, classes and strategy sessions where the
ideas were great but the follow through was very vague. I believe that
many agents are like and would like to see tech marketing strategies
broken down into layman‟s terms and given step-by-step implementation
instructions. This is my purpose in compiling this training manual.

Using this manual, you will be able to offer many different services to your
clients:

 Appeal to more sellers
 Obtain more listings by differentiating yourself from the competition
 Attract more Buyers through aggressive lead capture strategies
 Build your online reputation

It is my hope that as you read and implement the strategies in this manual,
you will soon build the perception that you are a highly Progressive and
Successful Online Marketing Strategist able to offer great value.

3

Are you a Pipeline Builder or Bucket Carrier?

Below is an excerpt from Rich Dad, Poor Dad by Robert Kiyosaki

Once upon a time there was this quaint little village. It was a great place
to live except for one problem. The village had no water unless it rained.

To solve this problem once and for all, the village elders decided to put
out to bid the contract to have water delivered to the village on a daily
basis.

Two people volunteered to take on the task and the elders awarded the
contract to both of them. They felt that a little competition would keep
prices low and ensure a backup supply of water.

Self-Employed Thinking

The first of the two people, Ed, immediately ran out, bought two
galvanized steel buckets and began running back and forth along the
trail to the lake which was a mile away.

He immediately began making money as he labored morning to dusk
hauling water from the lake with his two buckets. He would empty them
into the large concrete holding tank the village had built.

Each morning he had to get up before the rest of the village awoke to
make sure there was enough water for the village when it wanted it. It
was hard work, but he was very happy to be making money and for
having one of the two exclusive contracts for this business.

Business Owner Thinking

The second winning contractor, Bill, disappeared for a while, which made
Ed very happy since he had no competition. Ed was making all the
money.

Instead of buying two buckets to compete with Ed, Bill had written a
business plan, created a corporation, found four investors, employed a
president to do the work, and returned six months later with a construction
crew.

In a while, his team had built a large volume stainless steel pipeline, which
connected the village to the lake. The water was cleaner, in vast supply
and available 24/7.

4

Bill was now working less than Ed but making a LOT more money. The
system he put in place in the beginning may have taken a little more time
but was well worth it.

Pipeline Builder or Bucket Carrier?

Internet Marketing is overwhelming to many because it seems as though
there is “just so much to do.” The bucket carrier will continue to do
business as usual. He will work harder and harder while striving to keep up
with the pipeline builders. Unfortunately, this is a formula for „burn-out.‟
Bucket carriers will never achieve the level of success they desire. Failure
will not be from lack of effort, but from lack of taking some time to plan
and build a system that will make reduce work load and increase
production.

My goal in this manual, is to give you the knowledge to build a marketing
system from scratch that will make life easier and produce great results.
However, it will take some time to achieve.

Follow the check list. Implement each strategy using the checklist
provided. A plan of action and sample daily schedule are also included.

Don‟t be a bucket carrier. Use this guide to build your pipeline to internet
marketing success!

Introduction to Internet Marketing

Internet marketing, also known as digital marketing, web marketing,
online marketing, search marketing or e-marketing, is the marketing
(generally promotion) of products or services over the Internet.
Internet marketing is considered to be broad in scope because it not only
refers to marketing on the Internet, but also includes marketing done via
e-mail and wireless media. Digital customer data and electronic customer
relationship management (ECRM) systems are also often grouped
together under internet marketing.

Real Estate professionals in particular, have experienced a marketing
revolution which has 90% of potential home buyers searching online. With
such a large segment of the market utilizing the internet to find real estate,
it behoves real estate agents to know how to reach them.

5

Google is the First Necessity

Before we can really get started, you must set up a GOOGLE account.
This is necessary for some of the items we will be covering. It is also
beneficial due to the power of Google business application and
accessibilty.

Although not every item will be discussed, below is a short list of GOOGLE
benefits for real estate agents:

REALTORS® can benefit and grow their business through Google services,
features, and experiments. Learn and implement the simple yet powerful
tools provided by Google and it is all FREE.
FREE- Dynamic email with less SPAM
FREE-Sync all Microsoft Documents to Google and access anywhere in the
world. Create and share Word documents, Power Point Presentations,
Excel Spreadsheets, PDF files and forms online. Google gives you the
software to create and edit them online just for attending, with no
monthly or recurring fees to use the software.
FREE-One custom number to follow you anywhere while transcribing the
message to text and emailing with an audible message.
FREE- Schedule your life and business in Google Calendars. Receive emails
and texts of upcoming events and action items. Share your calendar with
others as you wish.
FREE Keyword Tool to aid in driving online traffic
FREE Google Maps
FREE Google Alerts
FREE Website Analytics
FREE-Create and host web sites

6

1. Go to google .com

2. Sign Up for a New Google
Account

3. Complete information

7

Your Personal Website

Is it necessary in today‟s Social Media driven environment to have a
business website.

Of course it is! If for no other reason than to serve as proof that you are a
legitimate business. Although anyone can build/buy a website, it is much
better to have one than not.

If you have a website (free or paid provider) you are going to want to
make sure that it is more than a storefront. The idea is to get visitors and
ultimately capture their contact information. A site that provides great
information, free offers and allows a visitor to leave contact info in
exchange for your free offer is a LEAD CAPTURE WEBSITE.

When your site is fully functioning as a lead capture website, it may also
be referred to as a LANDING PAGE ( a destination to which ads will direct
traffic) or a SQUEEZE PAGE ( a landing page that forces visitors to provide
contact information.

Essentials of Lead Capture Site
Property Search (IDX)

The IDX (Information Data Exchange) allows an agent to place a property
search on a website where ALL MLS PROPERTIES will be available. Your
MLS provider will allow access to a link that you must provide to your
Webmaster to have it framed on your site.

You MUST have an IDX property search on your site to give visitors a
reason to visit your site, stay on your site and return to your site.

A Free IDX Solution is available with an online based program called
REALBIRD. The Property Search is powered by OODLE and will have most if
not all MLS listings both local and nationwide. Once your sign up for this
free service, you can find instructions to obtain the Property Searches in
several forms.

Now that you have a Property search, the next step is to make sure that
you have RELEVANT INFORMATION that will interest your TARGET MARKET.

Your website should have several pages. Each page should have its own
clearly labeled tab, great information, a “give-away” item and a lead

8

capture form.

Here are some examples tab headings, information and offers that you
may want to include on your website

Information and offers
Homebuyer page
Home buyer Handbook
Lead capture form. Must Provide Name and email
Homes seller page
Sellers Guide
Stop foreclosure page
Free Evaluation
Foreclosure Listings Page
Free List
New Construction Page
List of Builder Specials

NOTE: IT DOES NOT MATTER HOW PRETTY OR FANCY YOUR SITE APPEARS. IF IT
DOES NOT CAPTURE LEADS THEN IT IS NOT WORTH THE MONEY OR TIME YOU
WILL SPEND.

BLOGGER

Blogging platforms such as Wordpress and Blogger make great
alternatives to paid services. Both are good sites, however, I feel that
Blogger offers a user-friendly platform and in my opinion is preferable for
those just starting out in digital marketing.

In this illustration segment, you will find STEP BY STEP instructions for building
a LEAD CAPTURE SITE from scratch.

Your website may look like some variation of this:

9

CALLS TO ACTION

Be sure to include prominent “calls to action” on your site like “click here”,
“go”, etc.

Examples of CALLS TO ACTION:

EXAMPLE OF A LEAD CAPTURE FORM

10

CREATE YOUR SITE

1. Log in to to blogger.com
with your Google Account

2, Choose template and click
continue

3. Start Blogging

11

EDIT MAIN PAGE

1. Fill in Headline

2. Write Article

3. Click “compose” to use
standard word processor
to edit your text, insert
pics, urls

4. Click “publish post”

12

ADD ITEMS TO THE SIDEBAR OF YOUR PAGE

1. Choose Design Tab

2. Choose “add a
gadget”

3. Choose item you wish
to upload and follow the
directions 13

CREATE PAGES FOR YOUR SITE
1.Choose Posting Tab

2. Choose “edit pages”

3. Choose “NEW PAGE”

4. Fill in Title of Page and
add information/ items
using the word processor

5. Choose “Publish Page”
14

Lead Capture Forms
JotForm is the first and easiest Web-Based Drag & Drop
Form Builder. You can create any kind of forms from contact, payment,
lead generation, application, survey etc. You just create the form in
5 -10 minutes and get the embed code and paste it to your site and
your form is ready to use.

Once you have the form in place, any lead that is captured is
immediately sent to your email.

STEPS TO CREATE LEAD CAPTURE FORMS

1. Go to jotform.com
and create a an
account

2. Click on items in Form
Tools to add to your
form

15

3. Edit the Text in your
form heading

5. Make the desired
fields required

4. Do the same with
the text boxes you add

16

STEPS TO POST FORMS ON YOUR SITE

1. Example of form
2. Choose Embed
Form

3. Choose BLOGGER

4. Copy Html Code 5. Paste in Posts or
Created Pages on your Site

17

USING REALBIRD TO CREATE FREE IDX HOME PAGE SEARC

1. Go to realbird .com and
click “register for free”

2. Complete profile

3. Choose Property Search

18

4. Fill in Area, Distance, Property
Type

Choose “embed in webpage or
blog”

Copy the HTML created by
realbird

19
Go back your blogger site

Great Real Estate Domain Names
Everyone wants a great domain. It‟s probably one of the most important
steps in building your online presence the right way. But like many things in
life, the most valuable things are the most difficult to acquire or find.
Landing a great domain name through your own search using tools like
GoDaddy and Network Solutions is like trying to find a needle in a hay
stack, with both of your hands tied behind your back. There are many
factors to consider:

1. Is it short?
2. Is it easy to remember?
3. Does it contain keywords?
4. Does it relate to your branding and specialty?
5. Are the .com, .net, and .org variations of the name all available?
6. Are common misspellings and variations of the name all available?

Godaddy.com

This site is so easy to navigate, there is no reason for a diagram.
1. Go to godaddy.com
2. Check availability of desired domain name.
3. Secure the name as .com, .org and .net
4. Go to “domain manager”
5. Choose “forward”
6. Paste your website default url in the field provided
7. Choose “advanced forwarding options”
8. Choose “FORWARD WITH MASKING”

20

2. Click My Account

21

3. Click on the domain name you
wish to use

4. Click Forward Domain

22

5. Choose FORWARD WITH
MASKING and fill in the fields

23

DRIVING TRAFFIC

Once you have a fully-functioning, lead-capturing website, the goal is to
DRIVE TRAFFIC. Of course we will market the site through craigslist, social
media and other avenues to attract visitors. You will also want to make
your site as searchable as possible. This is called Search Engine
Optimization.

Basically, search engine optimization, or SEO , is making your site and the
site's individual pages visible and relevant to both search engines and
search engine users.

Keywords and Phrases : Make Your Site Search-Engine Friendly

Keywords are simply targeted words that determine which category your
site will be listed under in search engines and directories,as well as words
that searchers input to search engines in order to find relevant sites. If you
don't do your homework and select targeted key phrases, you are missing
a significant portion of potential traffic.

GOOGLE KEYWORD TOOL

This is a tool to determine the keywords and phrases that are actually
working to attract visitors. This tool will help you determine text for meta
tags, articles, website text, ad verbiage, video descriptions, photo
captions and anywhere else there is an opportunity to place text. (The
emphasis, of course, is on your website)

Step 1 - www.googlekeywardtoolcom
Step 2 - sign in
Step 3 - Uncheck “broad” and click “exact”
Step 4 – Type in a desired word or phrase (ie San Antonio Real Estate)
Step 5- Click “SEARCH”
Step 6 – View Keywords and Numbers of views

Not only will the tool provide the number of views attracted by your
desired keyword, it will also give you Keyword ideas. Knowing which
words and phrases are searched more often will help you determine
keywords for your SEO efforts.

24

1. Go to
googlekeywordtool.com

2. Type in desired keyword or
phrase is San Antonio Real Estate

3. Choose “exact” under Match
Types

25

You will see how often your chosen
phrase is being searched and get
suggestion for other keywords

26

ONLINE STORAGE

Simplify your life by storing important items “in the cloud.”

Here's what Wikipedia has for a definition of "cloud computing:"
computing in which dynamically scalable and often virtualized resources
are provided as a service over the Internet. To simplify, we use online
solutions instead of onboard software to run our business. We log in to
servers on the Internet to do what we are used to doing on our own
computer or our in-house network

The more you learn to use online based programs and “cloud computing”
the less you will be tied to an office.

The advent of iPads and other tablets have made accessing files from the
internet easy. A slew of online programs can be used tohelp in your
business,

Zipforms Online – prepare contracts from any location with internet
access
Docusign – eliminate paper and send out contracts to be signed from
anywhere…anytime.
Dropbox – a free online storage program that can be accessed from
anywhere (great place for any and all saved files, photos, documents
and other items that you may need.
Box.net – File storage and sharing. Send links with downloadable files. (I
use this to store free giveaways such as buyer and seller guides)
Slideshare.net – Upload any powerpoint or pdf to create online
accessibilty
Sliderocket – Upload and edit slick presentation to share with anyone
through unique links.
Issuu.com – create professional ebooks and presentations for online
sharing

The list goes on and on. The next section will give a practical “real world”
example of one of these programs.

27

BOX.NET

As stated in the website section, you must provide something of value on
your site in order to capture leads. Using the “cloud” program, you can
provide instant access to reports, llsts, photos ot ebooks.

1. Create a box.net account
2. Upload a “homebuyer guide”
3. You will have the option to “share” with a link
4. Copy the link and send it to anyone you wish
5. post the link in ads and websites

Here is how to make it work on your website

1. Offer a „Free Homebuyer Guide” on your site
2. Create a jotform lead capture form (see above)
3. Customize the thank you page to direct to URL
4. Place the box,net url in the jotform field

Sign up for free account with
BOX.com

28

Upload files from your computer to
be stored online

29

Click to “share” the uploaded file
and you will get a link

Go back to your Jot forms and open
up a form or create a new one

Click “thank you: in the tool bar

30

Choose Custom URL

Paste the BOX.com link into the
field and click “finish”

31

SOCIAL MEDIA
As real estate agents we cannot afford to ignore the power of social
media for generating buyer leads and marketing homes. Buyers and Seller
both view social media (especially facebook) as a means of
communicating. They expect agents to use these social avenues to
market listings and attract buyers.

The power of Social Media allows us to do more,
reach more and be more to more people in less time and for less money.

ONLINE REPUTATION

When consumers see your name everywhere, the perception is that you
must be an expert in your field.

Keys to Building Your Online Reputation

 PROVIDE USEFUL INFORMATION.
 BE PROFESSIONAL
 BE CONSISTENT
 BE INTERACTIVE
 WHEN IT COMES TO YOU... LET OTHERS DO THE SELLING!
 BE EVERYWHERE!!

Facebook for your Business

If you do not have a facebook profile by now then by all means you must
do so immediately. Networking is vital to the real estate business. There is
no better networking platform than facebook. You should and can
connect with classmates, past clients and co-workers, family and friends. It
is also very easy to connect with new people daily.

Sell without being annoying is your job on facebook. DO NOT use it as a
place to pitch listings a constantly ask for business. You will never build a
good database this way.

You must ENGAGE with your network, “like” status updates, comment on
other status updates and above all… be friendly. Make it a habit to
engage with 9-10 connections every day.

32

Facebook Banners

The best way to allow your connections to know who you are and what
you do is to replace your picture with a PROMOTIONAL BANNER. Once the
Banner is in place you can speak interact, have fun, discuss, and
comment on anything other than business and your friends will always be
reminded that you are in real estate. THIS IS HOW YOU GET REFERRALS
WITHOUT BEING “UNFRIENDED.”

FACEBOOK TIMELINE

Facebook will soon be changing every personal profile to the new
timeline format. This is actually GREAT NEWS for agents. We can now
Upload a “cover” photo that stretches across the top of the page.

This cover can be an existing photo or an image can be created in
Publisher or Photoshop that reflects a marketing message.

KEYS TO FACEBOOK SUCCESS

 Create a nice, professional banner that shows who you are and
what you do.
 Add friends and interact daily
 Do not try to SELL!
 Create a business page and post good, valuable information

33

Create 4” x 11” Banner

You can use
MS PUBLISHER
WORD
POWERPOINT
Adobe Photoshop
Or any other publishing software

Once banner is created, right click and SAVE AS
PICTURE….

Scroll over existing facebook picture and
click CHANGE PICTIURE.

Browse For the Image you just created and it will
automatically upload

34

Hover over photo and click
“change cover”

Choose a pic online or upload
one.
IT IS THAT EASY!

35

LINKED IN

LINKED IN PROMOTES ITSELF AS A MEANS TO: Find past and present
colleagues and classmates quickly. LinkedIn makes staying in touch
simple. Discover inside connections when you’re looking for a job or new
business opportunity.Your network is full of industry experts willing to share
advice. Have a question? Just ask.

IN REALITY ….
LinkedIn, the business network for professionals, is more than a living
resume. It‟s a reputation engine, a visual representation of your business
network‟s reach, and a place to express your business capabilities. --Chris
Brogan, leading online marketing expert

GET RECOMMENDED

Users with recommendations are three times as likely to get inquiries
through LinkedIn searches. Ask your colleagues and past clients on
LINKEDIN to speak up for you — get endorsed.

TWITTER BANNER

You can do the exact same thing with your TWITTER profile as with
Facebook. Just use the same banner and add it into your Twitter
Background settings.

KEYS TO TWITTER SUCCESS:

 Create a banner
 Follow people daily and they will follow you back (if they do not
follow you, unfollow them)
 Consistent Interaction
 Post links on twitter to:
o Linked in profile o Items and Article of
o Facebook Page interest
o Website, blog, etc o Videos
o Listings

36

Click on your name and
choose “Settings”

Choose “design”

Choose “change background
image”

Upload your banner and
choose save changes

37

VIDEO MARKETING

It is no secret that Google loves video. Do a search for almost anything
that can be shown through a video and you will notice that YouTube,
Google Video, Yahoo video and other high volume video websites are
absolutely dominating the front page of google. What you might not
know are these amazing behind the scene video marketing facts.

VIDEO MARKETING FAST FACTS

* 52% of all web traffic is video (according to industry watchdog,
eMarketer)
* 38% of Google Universal Search results included video (Comscore)
* More than 70% of all web visitors watch online video (according to NY
Times)
* The average YouTube visitor spends 27 minutes a day watching video
* Because video is so popular, video links often show up way before other
content

Here is a HUGE STATISTIC that should make you decide to incorporate
video into your marketing plan immediately:

According to POSTLING.com, 73% of home sellers say they would prefer to
use a real estate agent that uses video yet only 12% of all agents have a
you tube account!

You Tube Channel
Video will be extremely important to your marketing plan. In today‟s world,
consumers are much more likely to watch a 2 minute video than to read a
page of text. We will discuss the importance of video marketing in a later
chapter, however it is important to your online reputation that you create
a YOU TUBE CHANNEL for yourself.

When you create videos, they will appear in your channel. Consumers,
such as potential sellers and buyers will be able to find your videos easily
and see that you are High –tech, innovative and are a “cut above” the
average agent.

38

Create Lots of 2-3 minute videos pertaining to your business
 Listings  SELF PROMOTIONAL
 Foreclosures  Mortgage and Market
 Property Tours information
 Neighborhood tours  Promote Your Videos Using
 Points of interest Social Media

Promotional Video

SELF-PROMOTIONAL / INTRODUCTORY VIDEO SCRIPT
You need to introduce yourself to the 21st Century buyer. The best way to
do this is to record a 60 second video of yourself as you express pitch your
services to the world.

Make a promotional video and place it on Youtube:

Hi, my name is ________________ with
______________________. I‟ve had the great
pleasure of assisting hundreds of Buyers and
Sellers in the ________________area, and I would
be honored to help you, or any of your friends
and family. I use my extensive knowledge of the
local market, along with all the latest
technology to help my clients achieve their
goals. Call or e-mail, and let me show you how I
can help with your real estate goal

Informational videos

Once you have your promo video up on youtube, you will want to begin
a series of informational videos such as “MARKET UPDATES.” You can do
these yourself or have a loan officer do them. You may also ask inspectors,
title reps, appraisers or any other related field to make a quick,
informational video that you can share on YOU TUBE.

The purpose of all of promo and informational video is to create the
perception that you are a ONE-STOP-SHOP and are a valuable resource
and leader in your real estate market. It is all about BUILDING YOUR
ONLINE REPUTATION.

39

Promoting Your Video

Once your video has been uploaded to Youtube, you can post the URL to
individual videos on Facebook, Twitter, Linkedin, Your Website, Blog, and
anywhere else where you can embed video.

You can also email the links to friends, SOI, past clients, current clients,
potential clients. You can even put links in your email signature as well as
your business card. Show the world how awesome you are by putting
video everywhere!

KEYS TO YOUTUBE SUCCESS:

1. Buy a nice yet inexpensive, hand held camcorder. (FLIP and Kodak are great)
2. Do a self-promotional introductory video
3. Video all listings ( a 2-4 minute tour of the home.)
4. Video foreclosures
5. Video Neighborhoods in your farm area
6. Video builder models
7. Video mortgage tips
8. Video Home buying/selling tips
9. Video other agents listings (with permission)
10. Video points of interest in the city
11. POST EVERYTHING ON YOUTUBE
12. Make sure that you complete the description when posting
13. Share your youtube links with everyone from facebook to family and friends.

40

Login to youtube with your
Google account info. Fill in
profile

Choose Upload

Upload a video or create one
with your webcam

41

Video is uploading

Complete description
REMEMBER to use
keywords

A link will be created for your
video

42

EMBED A YOUTUBE VIDEO INTO YOUR BLOGGER SITE

View the video

Click the “:share” button
below the video player

Click the “Embed” button

Copy the HTML code
provided

43

Go to Blogger site and open a post,
page or create a new one

Post the code in the body of the
post or page

44

QR Codes
What is a QR Code?

QR codes are basically barcodes that when scanned with a smartphone
will direct the user to an online link that you embedded into the code. QR
codes can be created by various free online programs.

There are MANY USES for QR (quick response codes). The first one you will
want to take advantage of is pointing the QR to you promotional Video.

The QR code can be saves as an image file (jpeg, gif) and placed on
business cards, sign riders, fliers and any other print advertising.

If you want to really stand out from the competition, have a QR printed on
the back of your card that when scanned will open your promotional
video.

More QR Information

QR Codes are now being created by virtual tour programs, property
websites and flier programs. When scanned, these codes will open up
virtual tours, fliers info and websites. However, probably the least
expensive and effective method is to make your own videos and create
QR codes.

There are several qr code generators online. Just do a search for “qr code
generator” to find one that will work.

Here are the steps:

1. Go to goqr.me
2. Select the type of code you wish to make (URL is the one you want)
3. Copy the youtube link to your promo video
4. Paste the link into the code creator field
5. Download the code that was instantly created
6. Use the code as an image on cards, fliers and other print materials

45

CREATE A QR CODE USING YOUR YOUTUBE VIDEO

Play Desired Video

Copy the link for the video

46

Go to GOQR.ME and Choose the
URL tab

Paste the video link into the field

A QR code is created that you can
download or copy

47

Best Uses For QR Codes
1. Lawn Signs – This would be the most obvious usage. Link the QR code
to a video of the home or virtual. You may want to consider having it sent
to a lead capturing web page. Consumers like to get as much
information as humanly possible before calling a real estate agent. By
placing the QR Code on your sign riders you will be providing your
prospects, those driving around looking for homes to buy, with all of the
information needed about that property instantly. Price, interior photos
and community info are typically things that a lawn sign does not provide
and by leveraging a QR Code you are really giving the consumer what
they want when they want it.

2. Business Cards – Record a video that you upload to YouTube that is
100% specific to the fact that they got your business card and scanned it.
Then use a qr generator to generate the QR Code. So for example the
beginning of the video should say “Thanks so much for taking the time to
scan the QR Code on the back of my business card it was great meeting
you in person…”

3. Direct Mail –If you are looking to generate leads and new business you
may also consider doing a video unique to the mail campaign similar to
the above business card strategy. So for example you are mailing to
Stone Oak…start the video with “One of the things I love about working in
the Stone OAk area are the people…” Then obviously let them know that
when the time comes to list they deserve to work with a Realtor who
leverages the latest online and offline marketing.

4. Property Flyers – Considering all of the information about the listing is
already on the flier, this is another opportunity to leverage video. Link the
Code to a video tour of the home, virtual tour slideshow video, or single
property website.

48

Real Estate Based Searches

In building your Online reputation, you will want to make sure you have a
strong presence in the online real estate community.

Start the process by completing profiles in the following online programs:

TRULIA
Trulia is a free service for Consumers looking for a place to buy or rent,
want to know what it's really like to live in a neighborhood or just want to
peruse available properties.. Trulia connects people who live nearby to
the newest listings and best deals on the market.

There is a free profile for real estate professionals and a forum called
TRULIA ANSWERS where any real estate agent can answer consumer
questions in their area.

ZILLOW
Zillow is a home and real estate marketplace dedicated to helping
homeowners, buyers, sellers, renters, real estate agents, mortgage
professionals, landlords and property managers find and share vital
information about homes, real estate and mortgages. Assisting consumers
make home-related decisions and connect with real estate professionals

Sign Up for the free profile to get connected to your own listings and be
sound in real estate searches

ACTIVE RAIN
ActiveRain is best described as the real estate industry‟s answer to
MySpace or FaceBook. Launched in June 2006, ActiveRain is a free
networking site for real estate professionals across the United States.
Members are categorized by geographic location and create profiles
containing a photo, general information regarding specializations, and
more. It takes about five minutes to set up a profile and there are over
7,500 profiles in the network with more added daily.

Sign up for an account and start sharing your ideas and thought on your
own Active Rain blog or join peer groups fro ideas and motivation.

OTHER IMPORTANT VENUES FOR YOUR PROFILE

49

ADD YOUR PROFESSIONAL PROFILE AND EXPERTISE TO ALL OF THESE ONLINE
VENUES.

 REACH FACTOR
 ABOUT.ME
 HOMES.COM
 GOOGLE PLUS
 PERSONAL WEBSITE
 COMPANY WEBSITE

50

BUYER LEAD GENERATION

ONLINE CLASSIFIEDS

Earlier we discussed online listing syndication. Many online real estate
classifieds such as oodle, backpage, trulia, zillow, hotpads and others
alllow for automatic syndication. It is imperative to utilize any and all
syndication programs at your disposal to post to these valuable sites.

However, the most important online classified does not allow for
auto-syndication.
CRAIGSLIST is the most viewed online classified in the country. Ads are
placed manually in the appropriate categories.

An agent can create ads from scratch to post on craigslist or use
programs that will create ads for them. We have already mentioned
single property sites realbird and eproperties. Both programs have
craigslist ad generators as does visual tour. You can also get a free
account with POSTLETS.COM that will create a professional ad to be
posted on craigslist.

POST WITHOUT LISTINGS?

There are many ads that can be created without using listings. Try thinking
out of the box. Here are a few examples:

1. Free Foreclosure List
2. List of Townhomes
3. List of Condos
4. Homes near a golf course
5. Homes in a specific area
6. New Construction Homes
7. Fixer upper homes
8. Investment Properties
9. Short Sales
10. Distressed Properties

You should create a library of ads and add to the collection often. With
many ads to choose from, you can post twice per day on craigslist (noon
and 7pm). Just copy your ad and paste. (See section on Craigslist for step
by step and ad formatting)

52

OTHER AGENTS LISTINGS
Most agents would have no objection to allowing someone to market
their listings. Here are the steps to advertising for buyers utilizing other
agents listings:

1. Target a few listings that are priced right, in good areas, with a good
turnaround
2. Get permission from the listing agent
3. Create a craigslist ad for each listing
4. Save the ads in a word doc format
5. Post 2 ads daily, twice per day

SINGLE PROPERTY WEBSITES
Single Property Websites Are made to showcase one and only one
address. Every property has a personality that a property site can spotlight.
With all of the search sites available, homes and properties get grouped
with other listings enabling them to get lost in the mix. In today's media
rich world every property for sale deserves its very own website. Single
Property Websites are the best way to showcase a home. Imagine you
are trying to buy a property and you discover a gorgeous high definition
website with full screen pictures, virtual tours, area information, documents
and more. You would probably be quite impressed with the information
provided and are much more likely to request more information. These
sites are highly effective for winning listings and attracting buyers. They are
also amazingly easy and inexpensive. There are two great sites that will do
most of the work for you.

www.Realbird.com
www.ePropertysites.com

TEXT MESSAGE MARKETING

The sites mentioned also offer “Text message riders” for your for sale signs.
These riders will offer consumers a way to text a property specific number
for more information. The consumer will get automatic information and

53

the agent will CAPTURE THE LEAD. Text riders are extremely effective in
capturing leads.

MOBILE MARKETING

If you do not have a smart phone and the ability to check your email from
your phone...make these changes immediately. Hot leads will many times
be sent via email. You MUST be able to get the lead and call back
immediately or it will grow cold and never amount to anything.

FACT:
WEB LEADS MUST BE CONTACTED IMMEDIATELY UPON CAPTURE!!

If you wait over 10 minutes to contact your leads, they will be cold and
most likely not return your correspondence whether phone or email.

Every platform you use online should have the capability to capture lead
information and deliver it to your email immediately.

REALTOR.COM

Realtor.com is the most visited real estate website in the world. It‟s
popularity is garnered from the fact that has every listing available in one
place, it is easy to use and most of all FREE to consumers. If you have a
listing, it is on Realtor.com. The basic information about the property is
imported from the MLS feed as well as four photos. However, there is one
major component missing on the basic realtor.com listing. THERE IS NO
LEAD CAPTURE.

REALTOR.COM SHOWCASE
In order to make realtor.com work for you, it is necessary to subscribe to
the “Showcase Program.” This showcase provides the agent‟s contact
information and a “get more info” feature that CAPTURES LEAD INFO and
delivers it to the agent‟s email.

54

Once subscribed to this feature, you will need to complete your profile as
soon as possible. Make sure your email and phone number are correct.

To enhance lead capture, the Realtor.com Showcase program offers the
following features (will impress your sellers as well):

1. 25 photos
2. Virtual Tour
3. Video
4. Headlines
5. Text Descriptions
6. Open House Advertising
7. No advertisements
8. Home, Neighborhood and School info
9. Agent‟s Other Listings

LISTING SYNDICATION

Real estate listing syndication is the process of getting a listing's
information displayed on other sites around the Internet. This can be a
manual task, but is more effective if somehow done with an automated
process. When you syndicate your listings, the sites usually have a
“contact agent” or other lead capture features designed to deliver leads
to the agent immediately

Most local real estate sites, whether brokerage or agent owned, have
their listings on their site and Realtor.com. However, many do not have
them on major highly-traffic sites like:

 Trulia.com
 Yahoo Real Estate
 Oodle
 Vast
 Zillow.com

55

SYNDICATING SITES

There are others, but these are some of the more popular sites on which
we can have our real estate listings displayed through syndication. You
can go to each of these sites and manually enter your listing's information.
Some website providers do it for you, such as Point2Agent. What do you
do if your site provider doesn't do this, and you'd like to do it in a more
effective way than manual entry?

There are some sites out there that provide syndication of your listings
once you've entered the information just once. Some are free, and some
offer this service as part of a larger package of marketing services. You
enter your listing, usually with photos and all details, and these sites get it
syndicated to a list of sites. Check them out carefully, as well as the sites to
which they syndicate.

 VFlyer.com
 Postlets.com
 RealBird
 ClassifiedFlyerAds
 PostYourListings.com
 Realyo.com

Don't waste time in getting your listings syndicated to as many
acceptable major sites as possible. Then prepare a list of those sites,
"syndication list", and take it into your listing presentations. Never lose a
listing again just because an agent or broker is touting the traffic to their
local site.

VIRTUAL TOURS
Why would you want to include a virtual tour in your home marketing
efforts? Better asked, why wouldn't you? Nowadays, buyers don't even
look at online listings if they don't include a virtual tour. Did you know that?

How Do Virtual Tours Work?

Virtual tours take you inside the home and give you a 360-degree view.
Some are interactive, meaning you click the mouse and it takes you to
the ceiling, the floor, the walls, leaving no inch of the room unviewed.

56

Others are flat-screen views put together to give you a moving image that
you watch but do not control.

An agent can accomplish creating a professional grade virtual tour, video
for YouTube, listing syndication to realtor.com and over 40 sites just utilizing
the Visual Tour virtual tour software.

There are many other virtual tour software programs, but visual tour
provides a full spectrum of features. The agent merely needs to take nice
photos and upload them into the software. With Visual tour an agent may:

1. Create Panoramic Images from single shot photos
2. Convert tour to a video
3. Change music and voiceovers
4. Upload tours to craigslist, facebook, twitter, you tube and multiple other
sites

Seller Lead Generation

To increase business and make more money you will want to have as
obtain and carry as many listings as possible. The listings will generate
more buyers, sellers and opportunity.

One way to “kick-start” your listing inventory is to target sellers in need of a
short sale.

Short Sale Listings

A short sale is a sale of real estate in which the proceeds from selling the
property will fall short of the balance of debts secured by liens against the
property and the property owner cannot afford to repay the liens' full
amounts, whereby the lien holders agree to release their lien on the real
estate and accept less than the amount owed on the debt. Any unpaid
balance owed to the creditors is known as a deficiency. Short sale
agreements do not necessarily release borrowers from their obligations to
repay any deficiencies of the loans, unless specifically agreed to between
the parties.

57

A short sale is often used as an alternative to foreclosure because it
mitigates additional fees and costs to both the creditor and borrower.

The trick is to find DISTRESSED PROPERTIES and offer the short sale solution
to the owner. There are several classes and designations an agent can
acquire to help learn the short sale process. The purpose here is to help in
finding the leads.

Go to your county clerk website and look for property search or
foreclosure notices.

In Bexar County the link is https://gov.propertyinfo.com/tx-bexar/

The Steps are simple: (see also page __ in the appendix)

1. Go to the county clerk site
2. Search for foreclosure notices
3. Scan the foreclosure notices available
4. Choose some with a “sale date” a few weeks away
5. Go visit the owner and offer a short sale solution
6. List the property as usual
7. (Follow any separate guidelines as learned in your short sale
training)

58

Go to County Clerk
website
And Register as a
user. (It‟s free!)

Under the “Searches
Available” heading,
choose the
Button labeled
“DATE/DOC”

59

Enter the date range you
wish to search. Then
choose foreclosures in
the “Search From” drop-
down field.

Click GO SEARCH

Click on the VIEW
IMAGE button

A copy of the
foreclosure notice will
appear in a new
window.

60

Navigate through all
notices by clicking
“NEXT IMAGE”

PRINT OR SAVE
IMAGES USING THE
BUTTONS ON THIS
SCREEN.

61

Just Listed/Sold Listings
One of the best ways to find more listings is through a technique called
“just listed” and “just sold” marketing.

The premise is simple. You or your office has just listed or sold a home. You
call everyone in the surrounding area to let them know about the listing or
sale. Let your prospects know that you need more homes to sell and ask if
they would consider selling theirs.

The script is very simple:

“Hi. My name is Rick with ABC Realty. I am calling because I (we) have just
listed a home in your neighborhood on 123 Apple St. As a result of our
marketing we have generated a lot of interest in the area and need more
homes to sell. Have you thought about selling yours?”

The same is true for “just sold”

“Hi. My name is Rick with ABC Realty. I am calling because I (we) have just
sold a home in your neighborhood on 123 Apple St. As a result of our
marketing we have generated a lot of interest in the area and need more
homes to sell. Have you thought about selling yours?”

All you need to have TONS of number and prospects to call each day is
an active listing and a CRISS-CROSS DIRECTORY. (This is a resources that
will give you names, addresses and phone numbers of residents within a
given parameter.

You can definitely BUY resources such as Cole‟s Directory or you can use
the FREE RESOURCE in this example to obtain Just Listed/ Sold phone
numbers.

In San Antonio, you can use the Public Library resources at
http://mysapl.org/

STEPS TO FINDING RESOURCES ( Also See Appendix page __)

1. http://mysapl.org/
2. Click on DATABASES
3. Scroll through the directory for REFERNCE USA
4. Enter your name and library card #

62

5. Under „Active Databases” choose U.S. Standard White Pages
6. Choose “Custom Search
7. Choose Geography and then Radius
8. Enter Street Address and .5 in the “number of miles” field

You will the see a list of everyone within a half mile of your listing. (be sure
to comply with all “do not call” regulations)

Go to mysapl.org
and click on
DATABASES

Choose “Reference
USA” from the list

Choose “US Standard
White Pages”

63

Choose :
Custom Search
Geography
Radius

Fill in Address and
Zipcode
Desired number of
Miles around the
address
Click VIEW RESULTS

You now have a list
of names and phone
numbers!!

64

FSBO Listings
(See expired Script in the Appendix)

For-Sale-By-Owner (FSBO) sales declined to 10 percent of sales
transactions in 2011, down from 14% of sales in 2003. 40% of FSBO sales
occur when the seller knows the buyer, since a real estate agent is not
usually needed in those types of transactions. Small towns and resort areas
tend to have the highest rates of FSBO sales, with only 7% of suburban
area transactions being FSBOs. Typically FSBO sellers have lower median
incomes and are more often singles, especially single males. Every home
seller must eventually decide whether to hire a REALTOR® or to sell the
home on their own. But even after they decide to go solo, FSBOs can still
be convinced to your expertise.

For Sale By Owner Leads can be found in several places on the internet

1. CRAIGSLIST - See Appendix)
2. Forsalebyowner.com
3. FSBO.com

You may also subscribe to a paid service such as LANDVOICE.COM to get
compiled FSBO leads sent to you regularly with addresses and phone
numbers that have been scrubbed against the DO NOT CALL REGISTRY.
This is a small expense for the time it will save.

65

Expired Listings

WORKING EXPIREDS

Working expireds is one of the easiest sources of inventory for a savvy real
estate agent. Most homeowners who have experienced the marketing
process without a sale are disillusioned by the lack of satisfaction from the
initial listing agent, making it an easy addition to your inventory when you
have the right system in place...and you know what you are doing!

LIST TO LAST… AND GROW FAST!!

No Matter if it is a Sellers‟ Market or a Buyers‟ Market
If you have Listings – You Control the Market!
The Easiest Listings to get RIGHT NOW are… Expired Listings

As a real estate professional, you need to be working on expired listings.
Such listings are becoming more common and available due to the
changing real estate economy and an inability on the part of agents to
stay ahead of trends.

The Best way to get the expired leads daily is through a paid service such
as land voice or redX.com

You may also obtain them yourself by doing the following:

1. Search expireds on the MLS
2. Obtain seller name from MLS or Tax Appraisal Website
3. Look up name and addresses using an online phone directory
a. YP.com
b. Whitepages.com

67

Craigslist

One of the most vital pieces to an agent‟s marketing efforts is the proper
use of Craigslist.

When used correctly, it can be a resource for:
Seller leads
Buyer leads
Search Engine Optimization

To find Sellers on Craigslist

Go to Craigslist
Click “ real estate for sale”
Choose “real estate-by owner” from the drop-down box
Click Search

To find Buyers on Craigslist
Create 12 Unique “Niche Ads” with eye catching headlines
Day 1 – Post 2 ads at Noon and 2 ads at 7pm
Day 2 – Post the next 2 ads at Noon and the next 2 at 7pm
Day 3 – Post the next 2 ads at Noon and the next 2 at 7pm
Day 4 (and every day after) Renew 2 ads at Noon and 2 more at 7pm

SEO

Every ad you post should direct the viewer to your LEAD CAPTURING
WEBSITE. This will do wonders for your website visits and Search Engine
Optimization.

Best Practice for Craigslist Ads

According to site analytics, 63,216,431 people used Craigslist in the month
of September. With stats like these, agents cannot afford to neglect
implementing Craigslist real estate marketing strategies into their business
There is a right and wrong way to use craigslist.

Since Craigslist closely resembles a form of traditional classifieds based
advertising, a majority of users choose to utilize this real estate marketing
tactic by simply running basic ads with no or a very poor call to action.

68

We cannot expect visitors to contact us directly. Instead, online marketing
strategies require us to be proactive instead.

For instance, if you were to spend 15 minutes scanning over local postings
on Craigslist, you would typically find a lot of listings that rattle off a bunch
of features and benefits of a particular home, with perhaps a link to a
website or property search tool.
However, the problem with this approach is that 95% of the population is
doing the same exact thing! Unless that prospect is ready to buy or sell on
the spot, your ad could quickly be glimpsed over with no action being
taken. The difference with using Craigslist real estate marketing strategies
is that you must focus on lead capture instead of simply advertising your
goods and services to a huge marketplace.

Your Craigslist Ad

Gripping Headline: What makes your listing or offer unique? Focus on
features, benefits, and pain points that will grasp your audience‟s
attention. Headline must be compelling to get people to even open your
ad.

Image/Banner Ad: Once a person opens your ad, the very first thing that
should draw their attention is an image or banner ad with a very strong
call to action. The offer should be something that will speak to your
audience and cause them to click over to your landing page.

You may get more creative as you develop your Craigslist program. Do
not lose site of the importance of Headlines and Lead Capture.

An example and instructions for making the ad can be found in diagram
22.

69

SETTING UP A CRAIGSLIST ACCOUNT
Click “my account”

70

POST A CRAIGSLIST AD

Locati
Headl on
ine

Paste Ad or type 71
text here

PIECING TOGETHER THE CRAIGSLIST
HTML AD CODE

Copy Code

<center><a href="http://www.YOUR_LINK.COM" rel="nofollow"><img src="httpYOUR_IMAGE_LINK.jpg"></a></center><br>

Copy and paste YOUR Copy and paste the
website/landing page url PHOTOBUCKET
here Image url here

IMPORTANT!
The Photo Bucket will have
[IMG] at both ends of the URL.

[IMG]
http://i1119.photobucket.com/albums/k634/Rick_Tanke
rsley/DownPaymentAsstVideo.jpg[IMG]

DELETE IT!

rsley/DownPaymentAsstVideo.jpg
73

How to get image
links for your ads:
PHOTOBUCKET

Open PHOTOBUCKET
account

Fill in all Fields then “sign me
up!”

CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK

You‟re In!

74

Select Photos to upload

Choose the file and click
OPEN

Upload is
Complete!

Click the image to
Expand

We will be
NOTICE YOUR IMAGE IS HERE!
needing the
IMAGE URL
located here
labeled IMG
CODE
Just click
and it will
show 75
copied.

PIECING TOGETHER THE CRAIGSLIST HTML AD CODE.

Copy Code

<center><a href="http://www.YOUR_LINK.COM" rel="nofollow"><img src="httpYOUR_IMAGE_LINK.jpg"></a></center><br>

Copy and paste YOUR Copy and paste the
website/landing page url PHOTOBUCKET
here Image url here

IMPORTANT!
The Photo Bucket will have
[IMG] at both ends of the URL.

[IMG]
rsley/DownPaymentAsstVideo.jpg[IMG]

DELETE IT!

rsley/DownPaymentAsstVideo.jpg
76

Avoid Craigslist Pitfalls
There are various nuances that you must also be aware of when posting
to Craigslist, in order to ensure that you keep your account in good
standing and gain the most exposure possible. Here are 3 of the top
pitfalls and how you can best avoid them.

Getting Flagged – Regardless of how relevant and well written your
Craigslist real estate marketing ads are, there will always be instances
where an anal competitor or even Craigslist reviewer will flag an ad for
whatever reason.
Unfortunately, this can happen anytime an ad is flagged more than once.
Thankfully, you can always post more than one ad throughout the day.
Plus by maintaining an active account, you will be able to repost each
submission whenever this issue arises.

Being Ghosted – Another huge hurdle to overcome with Craigslist is the
infamous “ghosting” technique. Instead of notifying you whenever they
feel something doesn‟t jive, they will simply not show your ad copy within
any of the searches. So your Craigslist real estate marketing ad may
appear to have been posted, but if you run a search within 30 minutes
and it‟s still not there, then it most likely has been ghosted. This can
happen to any ad at any time, and there is not really any rhyme or reason
to Craigslist‟s algorithms. We will cover solutions for this along with #3
below.

Blocking Your IP – Although this is very rare, from time to time Craigslist will
completely block your IP address if they feel you are not following their
policies. Again, you may unjustly have this happen to you (typically not
the issue), only because they are trying to protect their system from
spammers.
If for whatever reason their system feels that you fall within that category
(usually due to over posting), then anything you try to post from that
specific IP will never show up in the searches. It doesn‟t matter if you open
a new account with a different email address, because they will be
tracking your IP.
So here are a few things to keep in mind.
First, be sure to space out your submissions throughout the day. Post no
more than 2-3 ads per local area for your Craigslist real estate marketing.
Also, be sure to change up the titles, copy and the html you are using as
well.

77

If you plan on submitting a lot more to cover various markets, then it may
be best to run campaigns from a couple different accounts. Keep in mind
that you‟ll need to telephone verify and you can only use a number once.
So consider partnering with other agents in your office.
Finally, if for whatever reason you end up having your IP flagged, then
don‟t panic! If you feel that the punishment was unwarranted, you can
always try contacting Craigslist directly to get this issue resolved. It may be
necessary to have your IP reset as well, but by following their guidelines
when posting, Craigslist real estate marketing ads, you should be able to
avoid this.

Google Voice

Google Voice enhances your existing phone service. It was introduced in
March 2009 and allows free calling and text messaging in the U.S. and
Canada. It also offers low rates for international calls. Google Voice has
some great features for real estate professionals.

1. Voice mail notifications. Voice mail notifications alert you via email
when you have missed a call or have a new voice mail.

To enable this feature in Google Voice, click on the gear icon in the upper
right corner of the Google Voice screen and select “Voice settings,” then
select “Voicemail & Text,” then click on the “Email the message to:”
option, and enter your email address. You can also enable alerts to send
a text message to your mobile phone.

2. Create a Google Voice label and filter. After enabling voice mail
notifications, you can create a label in Gmail (give it a name like “Google
Voice” or “voice mail”) to manage all of your Google Voice email
correspondence. Next, create a filter in Gmail so all of your Google Voice
messages are delivered directly to that label. This will not only organize
your messages, but also gives you the ability to quickly search your
messages.

3. Google Voice player. The Google Voice player allows you to listen to
voice mail right from your inbox.

To enable this gadget, click on the gear icon and select “Mail settings” (or
click on the “Settings” field), then click “Labs,” then find the “Google
Voice player in mail” tool in the list and click “Enable.” Voice mail
recordings can play on mobile devices including the iPhone and iPad.

78

4. Share voice mail. With Google Voice you can forward and share
messages. Just log into your account, select the message you would like
to share, click “more” and select “Email.” If you have enabled
notifications, you can also email messages from Gmail. This is a great
feature, especially if you want to share an important voice mail with a
client or colleague.

5. Voice transcription. Google Voice will transcribe your voice mail to text,
allowing you to read voice mail as well as listen to them. Google states
that “transcriptions aren‟t perfect,” and they‟re not. However, it‟s a handy
feature if you‟re in a meeting and cannot take a call. You can also search
transcriptions just as you would email.

To enable this option, select “Voicemail & Text,” and click on “Transcribe
Voicemails.”

6. Call or text from your browser. Google Voice allows you to call or text
directly from your browser. Log in to your account and click on the “Call”
and “Text” buttons below the Google Voice logo.

7. Call Widget. The Google Voice Call Widget allows visitors to your
website or blog to call you. The widget is easy to enable and embed.

Select “Call Widgets” on the Google Voice “Settings” menu, click “Add a
new Call Widget,” select the applicable settings, and click “Save
changes” when done. You can then copy the snippet of code provided
and embed it in your website. A visitor can click the widget and enter a
name and number, and Google Voice will connect the call. You can see
the Call Widget in action here.

8. Groups. As stated in a Google Voice description, you can customize “a
special greeting for your family, or have your co-workers ring separate
phones.” Upload or manually add contacts to Google Voice and
organize them into custom groups. You can then record unique voice
mail greetings for each group, which is extremely advantageous. Real
estate professionals can create groups for buyers, sellers, co-workers, etc.,
to help optimize communications.

9. Call Screening. Call screening is a valuable feature in Google Voice.

To enable this, select “Calls” on the “Settings” menu and select
“On” for “Call Screening.” Pressing “2″ during an incoming call will
send the call to voice mail. At any point during the call, you can press “*”

79

to join the call. You can also choose to block any caller as you see fit. In
Google Voice, just select the message, and then click “more” and select
“Block caller.”

10: Record Call. Pressing “4″ during a conversation will record the call.
The participants on the call are notified that the conversation is being
recorded. Recorded conversations are available in your Google Voice
inbox on the Web and in your mobile app.

80

ZipForm Online

ZipFormOnline provides the tools necessary to create and access your
forms over the Internet. It Is the Official Forms Software of the NATIONAL
ASSOCIATION OF REALTORS® and a REALTOR Benefits(SM) Partner.

ZipForm offers MLS Integration, Association Partnerships, Special Agent
and Broker Tools and Packages, Desktop and Online Programs, Online
Concierge Services and Electronic Signatures. It is an easy-to-use real
estate contract software program that will help increase productivity
while decreasing the amount of time spent doing paperwork..

With ZipFormOnline, you can go beyond the confines of the office and
close the deal anywhere the opportunity arises. There‟s no need to carry
disks or thumb drives, lose an important form because your disk is
damaged or mistakenly work with the wrong version of an in-process
contract. Use your laptop, or any computer with an Internet connection,
to securely access your up-to-date forms, print them, e-mail them and
close the deal.

How to Use: Connect to the Internet, log-in to ZipFormOnline, choose the
appropriate forms and input the necessary information. ZipFormOnline
allows you to easily create new contracts or store and edit in-process
transactions.

Docusign

(NAR members have access to 5 free envelopes per month. See Diagram
19 for step by step set up as well as how to integrate with Zipforms)

DocuSign is the fastest way to get a signature. With DocuSign, anyone
can send documents for electronic signature in a flash. You indicate
where you want your clients to sign and address it like you would an email
that's it! When your client receives the email notification, they will be
walked through a few simple screens to select their electronic signature
style and sign the document. You will receive an email notification when
the form is signed. Your contracts will almost seem to close themselves!

84

How it Works

It is very simple. Print your Documents to a DocuSign Digital Envelope, and
let the wizard guide you! Your customers need only an email address and
a browser to sign. Signature stamps are created automatically and

85

Online Marketing Presentation
A huge part of your credibility and reputation online will depend on your
ability to stand out or differentiate yourself from the competition. A great
way to do this is to create a KILLER marketing plan, put into a professional
Powerpoint Presentation and upload it to an online slide show program.

The most basic slideshow program is SLIDESHARE.NET. SlideRocket.com is
another presentation format that is more dynamic and provides more
presentation options. If you would like the look and feel of an E-BOOK, use
a free program ISSUU.COM to create, store and share your presentation.
It is important to present your tech skills in an impressive
package that can be shared in print, email and online.
Steps to a KILLER Online Presentation

1. Highlight the Things That Make You Stand Out
2. Keep it Short (No More than 15 pages)
3. Make Colorful yet Classy
4. Save in Power Point
5. Upload to Slide Rocket, Slideshare and issuu.com
6. Put Finishing touches to make it “pop”
7. Use Laptop or Ipad to present

86

Something of value

More Related Content

Similar to Something of value (20)

More from Rick Tankersley - 210.788.9690 (20)

Recently uploaded (20)

Something of value