The document discusses sensitive skin and the Rodan + Fields Soothe Regimen for treating it. Sensitive skin can be caused by genetics, stress, skincare habits, weather, and other factors. It weakens the skin's lipid barrier, allowing irritants to cause redness and inflammation. The Soothe Regimen contains gentle, hypoallergenic formulas to cleanse, moisturize, and protect sensitive skin while repairing the lipid barrier. It aims to soothe redness and discomfort from environmental or genetic factors, reducing sensitivity over time with consistent use. The regimen is recommended for those experiencing redness, dryness, itchiness or other rosacea, eczema or sensitivity symptoms.