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Sourcer re-defined | Talent Connect 2016
​ William Maurer
​ Global Sourcing Manager, General Motors
​ William.Maurer@gm.com
​ @_recruitingnerd
Sourcing Re-Defined
•  The challenge
•  A new definition
•  Our hunt for talent
•  Conclusion
•  Q&A
Today’s
agenda
Sourcer re-defined | Talent Connect 2016
It’s very difficult for a third party vendor to
understand and reflect our business around the
world…How can you convincingly talk to someone
and describe the culture and convince them to
move? We had reduced recruiting to a transaction
and a cost to be minimized. We realized we had
made a strategic error.
​ Bill Huffaker
Sourcer re-defined | Talent Connect 2016
Our challenges
Influx of new
talent
•  Had to hire quickly;
incorporating people of
various skill levels and
backgrounds
•  In a state of constant
change as we create
our foundation on the
fly
Influx of new
ideas
•  Hiring teams have
misconceptions due to
previous experience
•  Antiquated ideas or
lack of foundational
knowledge by hiring
teams
Perception of
Detroit

•  Highly publicized
bankruptcy
•  Negative portrayal in
the media
Perception of
our industry
•  Stuffy / conservative
image
•  Lack of knowledge
surrounding our
breakthroughs in
technology and
innovation
A new definition
• Search Expert
• Ambassador
• Strategist
• Teacher
Modern
Day
Sourcer
Teacher
Increases the skill level
of TA
Creates Talent
Ambassadors
throughout the
organization
Helps hiring teams see
new perspectives
Strategist
Advisor vs. Order Taker
Effectively leverages
company resources
Ensures alignment
between functions
Ambassador
Effectively overcome
misconceptions
Communicate the EVP
Build our brand to be a
differentiator
Key impacts
Search Expert
The heart of what we do
Quickest way to build
credibility
Necessary for the other
components
The challenge was breaking new ground while
retaining core competencies
•  Communication
•  Presentation skills
•  Learning agility
•  Problem solving
Your attitude, not your aptitude, will
determine your altitude.
​ Zig Ziglar
•  Training
•  Strategic tools
•  EVP / Brand Awareness
•  Early wins are crucial
Other considerations
•  Social ownership (Student Teacher)
•  Change in skill based outcomes
•  Increase in engagement
•  Direct feedback via survey
Measure a little differently
The team must understand –
productivity metrics are still at
the core of what we do
​ Questions?
Thank you!

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Sourcer re-defined | Talent Connect 2016

  • 2. ​ William Maurer ​ Global Sourcing Manager, General Motors ​ William.Maurer@gm.com ​ @_recruitingnerd Sourcing Re-Defined
  • 3. •  The challenge •  A new definition •  Our hunt for talent •  Conclusion •  Q&A Today’s agenda
  • 5. It’s very difficult for a third party vendor to understand and reflect our business around the world…How can you convincingly talk to someone and describe the culture and convince them to move? We had reduced recruiting to a transaction and a cost to be minimized. We realized we had made a strategic error. ​ Bill Huffaker
  • 7. Our challenges Influx of new talent •  Had to hire quickly; incorporating people of various skill levels and backgrounds •  In a state of constant change as we create our foundation on the fly Influx of new ideas •  Hiring teams have misconceptions due to previous experience •  Antiquated ideas or lack of foundational knowledge by hiring teams Perception of Detroit •  Highly publicized bankruptcy •  Negative portrayal in the media Perception of our industry •  Stuffy / conservative image •  Lack of knowledge surrounding our breakthroughs in technology and innovation
  • 10. Teacher Increases the skill level of TA Creates Talent Ambassadors throughout the organization Helps hiring teams see new perspectives Strategist Advisor vs. Order Taker Effectively leverages company resources Ensures alignment between functions Ambassador Effectively overcome misconceptions Communicate the EVP Build our brand to be a differentiator Key impacts Search Expert The heart of what we do Quickest way to build credibility Necessary for the other components
  • 11. The challenge was breaking new ground while retaining core competencies
  • 12. •  Communication •  Presentation skills •  Learning agility •  Problem solving
  • 13. Your attitude, not your aptitude, will determine your altitude. ​ Zig Ziglar
  • 14. •  Training •  Strategic tools •  EVP / Brand Awareness •  Early wins are crucial Other considerations
  • 15. •  Social ownership (Student Teacher) •  Change in skill based outcomes •  Increase in engagement •  Direct feedback via survey Measure a little differently The team must understand – productivity metrics are still at the core of what we do