Sources of Competitive Advantage
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The document outlines various sources of competitive advantage, including access to intellectual properties, exclusive partnerships, and low-cost production. It also highlights factors such as brand recognition, strong R&D, and strategic location. Additionally, it mentions barriers to entry and the importance of customer service in maintaining competitiveness.
Sources of Competitive Advantage
- 1. Sources of Competitive Advantage Source Access to Intellectual Properties Exclusive Strategic Partnerships First Mover Advantage Low Cost Production Know-how Strategic Location Strong R&D Brand Popularity & Recognition Strategic Assets Reputation Access to Working Capital Speed Flexibility of Production Process Exclusive Resale & Distribution Rights Barriers to Entry & Exit Best Product or Customer Service Current Recommended for Development Х Х Х Х