Span Digital Cred
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Span Communication is one of the top 10 advertising agencies in India in terms of business size. It has offices in Delhi, Mumbai, Kolkata, and Bangalore. Some of its major clients include Incredible India, State Bank of India, and Indiabulls. The agency has won several national awards and high profile campaigns. It is known for its strong media buying capabilities and has retained over 75% of its clients. The agency also has a digital division called Span Digital that specializes in digital marketing services like SEO, social media marketing, mobile marketing, and website development.
Span Digital Cred
- 2. Delhi Kolkata PRESENCE Mumbai Bangalore
- 4. Clients:
- 5. Clients:
- 6. Clients:
- 7. Hit Gold for Incredible!ndia, AWARDS Indianola, Income tax, Diamond Kitchen Sinks, Lakhani Shoes, Andaman Tourism. Have handled highly acclaimed Pappu vote nahin deta campaign. One of the publications for Andaman Tourism won the National Tourism Award 2009- 10.
- 8. PROFILE One of the TOP 10 agencies in India in terms of size of business.
- 9. SPAN IN THE NEWS!! Won State Bank Debit Card Campaign against JWT, Fortune, RK Swamy, Concept, Mode Won Incredible India Global Media mandate again in 2011-12 worth Rs. 200 cr against Mindshare, MEC, Zenith Optimedia, Percept Allied Media, Crayons, MPG, Carat again on the basis of LOWEST BID, reaffirming ourselves as one of the strongest media buying agencies in the country Gained Incredible India Digital Campaign 2010-11 against Group M, Crayons Ignitee, Interactive Avenues and RK Swamy BBDO Won and retained Incredible India account worth more than 100 cr in 2007, 2008, 2009 and 2010 against Grey, Crayons, RK Swamy, Mode, Group M, Dentsu, Euro RSCG, Lintas, Mudra, Zenith Optimedia, Starcom, Rashtriya, etc again on the basis of LOWEST BID, reaffirming ourselves as one of the strongest media buying agencies in the country
- 10. SPAN IN THE NEWS!! •Won Central Bank of India in 2011 in a multi agency pitch •Won Gfive Mobiles Biz against Vivaki and Percept •Won Sunworld Developers Media Biz in 2011 worth 25 cr •Won Spring Travel and Looknbook.com in 2011
- 11. SPAN IN THE NEWS!! •Won Oriental Bank of Commerce in 2011 in a multi agency pitch •Bagged India bulls Securities and Home Loan Account. Account Size pegged at 50 cr. •Recently did the Delhi Tourism Campaign for Commonwealth Games •Recently did the Delhi Election Campaign – ‘Pappu Vote Nahi Deta’. Vote count increased from 43% during last elections to 61% this year.
- 18. SOMETHING WE ARE PROUD OF !! And most importantly, we have retained more than 75% clients since inception, showcasing how efficiently we service our clients.
- 19. MEDIA RELATIONS •We have excellent media relations with all the leading TV channels, newspapers, magazines, radio channels, websites, outdoor companies, etc that help us get the best of rates for our clients •Our excellent relations directly with the Owners/CEO/Sales head help us get the best deals out of them for our clients and helps us stretch their media spends to the maximum level.
- 21. Our Philosophy ake r online solutions t At S pan Digital ou ividuals bey ond and ind brands, or ganizations t engageme nt into conver the mu ndane, and action.
- 22. Our take on Digital
- 23. Current state of the Internet
- 24. Internet Usage
- 27. Who are We? The digital division of Span Communication specializes in equipping businesses to succeed in the online arena by providing Business specific solutions. We have a wide array of clients ranging from BFSI, Realty, Lifestyle, Education, Media, and many more. The team consists of young & energetic professionals across India comprising programmers, content developers and designers.
- 28. Our Process Understanding of environment • Research/Analysis- Company, Competition, Industry, Audience perception and mapping, quotient of existing image and visibility Create Strategies and Positioning • Strategy based on research to meet both short and long term objectives to create the desired image and achieve high levels of visibility, right-positioning of the company. Training Sessions • Social Media Policy. Guidelines on do’s and don’ts. Training of core personnel
- 29. Key People ROHIT KHETRAPAL (Founder, Span Digital) Rohit Khetrapal, an MBA from Cardiff University, UK has been involved in Client Development, Business Development , Media Planning & Digital Advertising Function of Span Communications. He has been instrumental in making Span Communications a 500 crore agency with multi-city presence in Delhi, Mumbai, Kolkata, & Bangaluru. His understanding about the present trends of advertising, allied technology and emerging market has been beneficial for the agency as well as the clients. In his career spanned over more than 7 years, he has handled prestigious brands like Incredible India Globally, State Bank of India, Indiabulls , MTNL, Gfive Mobiles, Sunworld Developers, Bureau of Energy Efficiency (BEE Label), Delhi Government, Indian Oil, to name a few. His advertising acumen was a great help in designing and creating many successful campaigns for various clients, which have touched the right chord with the target audience. Rohit has won a lot of appreciation for his expertise in devising communication strategy.
- 30. Key People KUSHAL SANGHVI (CEO, Span Digital) Kushal brings 17 years of experience in digital space to the table. He was one of the Founder members of Rediff. He has earlier been the Managing Director for Media Contacts in India and South Asia and was responsible for setting up the team and operations of Media Contacts in India and South Asia, making it one of the top 10 digital agencies in the country. linkedin.com/ in/kushalsanghvi Before joining Media Contacts, Kushal spent almost 2 years heading the Business Intelligence team at Reliance ADAG. He was also the pioneer of India’s first interactive reality TV show – “Indian Idol”. He has worked on over 300 clients across markets and some of the leading clients across various verticals being Vodafone, Citibank, ICICI Bank, Johnson and Johnson, Procter and Gamble, Unilever, Tata Motors, Hyundai, Dell, HCL, Intel, Godrej Consumer Products, Bank of Baroda, Asian Paints, Philips, Sandisk, Pepsi, Cap Gemini, RBS, BNP Paribas, Jockey, Mitsubishi, UB Group, Smirnoff, Carlsberg, Voltas, Reckitt Benkisser, MTS, Religare, Everonn, Emami, Mahindra Tech, SBI, AMD, LVMH, Swaroski, Calvin Klein to name a few.
- 31. BS NL Bank of India
- 32. Our Services • Digital Media Marketing • Search Engine Marketing • Search Engine Optimization • Web Design & Creatives • Online Advertising • Mobile Marketing • Social Media Marketing & Optimization • Brand audits • Competition analysis • Social networks
- 34. Digital Media Marketing Create, Convert and Communicate to drive sales through web campaigns with new media solutions. Solutions Offered: • Display Rich media • Email Marketing • Contextual, Behavioral & Geographical Targeting Ads • CPM, CPC & CPA Banners and Link Ads • Video Marketing • Interactive Promos
- 35. Search Engine Marketing Fast Traffic – Quick Conversions Implement and manage a search engine marketing campaign for your site that gets tangible results. Solutions Offered: • Search Engine Marketing • Search Engine Optimization • Paid Placement Ads • Keyword Research • Blog and Article submission • Link building • Creating/Building Text Ads • Directory Submission • Social Bookmarking
- 36. Website Development Highly engaging websites, with strong focus on Usability and intuitive navigation that converts Solutions Offered: • Websites • Flash Website and Presentation • Micro Websites • Interactive promotional websites
- 37. Mobile Marketing Solutions Offered: • Augmented Reality & Logo/QR Code augmented marketing • Bulk SMS sent to DNC (do not call) Scrubbed & TG Database • SMS Keyword Annual Rental • Advertising in mobile apps and mobile websites • Ring back Tunes
- 39. Social Media Marketing Connecting I Listening I Engaging Will lead to increase Sales, ROI and the Bottom Line in the long run. Solutions Offered: • Community Management • Photo Albums • Special Facebook Tabs • Videos • Fan/Follower Building • Skin/Background Designing • Social Bookmarking
- 40. Our Work Encompasses INTERNET AUDIT REPORTS • Brand audit • Competition analysis SOCIAL MEDIA ACTIVATION • Social networks Measure your brand’s: Volume of conversations Sentiment • Response mechanism and tone Influencers Identify new opportunities Month on month analysis to review progress • Enterprise 2.0 platforms SOCIAL COMMERCE
- 41. A Look at Some of the Digital Work done by Span and the team members of Span Digital
- 51. Case Studies
- 52. CASE STUDY
- 53. Reebok Case study Brand Name: Reebok Project:Promotion of Viral Video – BhajjiKaTeesra Media Channels: Facebook, Twitter, YouTube, RediffiShare, Orkut Objective: To make its presence felt in widely accessed forms of mass media to generate maximum impact. `Earn’ media attention and build the credibility of the brand. Our approach: Used The Viral Video: BhajjiTeesraVideo to get the attention of the audience interested in tournament.
- 54. Result: • Brand Reebok was viewed 1,69, 942 times across the web in few weeks since the campaign launch. • The video gained the attention of the media and the brand earned an exhaustive promotion on popular television news channels • The news of Harbhajan mastering a weapon for the quarterfinals was covered in Economic Times
- 56. From fan base of 5000 To a whopping 10,000
- 57. FACEBOOK UPDATES
- 58. TWITTER Twitter profile with customized background
- 60. AMD’s official YouTube channel
- 61. THANK YOU