InXct credentials
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This document provides an introduction to the team at INXCT, an internet marketing firm. It summarizes the experience and expertise of three key team members: Rahul Sharma, an internet marketer and strategic consultant; Jeet Kapil, an internet marketing entrepreneur and consultant with over 5 years of experience; and Jaidev Rupani, a social media consultant with over 6 years of experience in digital media. It also shares some interesting facts about digital audiences and campaigns the team has run for clients like St. Angelo's Computer Education, Club Mahindra, and MeterJam.
InXct credentials
- 1. An Introduction. . . www.inxct.com Internet Marketing, SEM , SMM , Online Development, Consultation, User Customization, Designing, Production
- 2. Team INXCT Rahul Sharma Jeet Kapil Jaidev Rupani Internet Marketer/Strategic Internet Marketing Social Media consultant Consultant Entrepreneur/Consultant • With experience in different • Over 5 years of experience in • With over 6 years of experience sectors such as Advertising, Digital marketing. Prior to InXct in the digital medium, he has Medical, Steel & Education Communications Jeet Kapil has worked with clients such as Industry. been associated with Johnson & Reliance Communications, Idea • He consulted clients on various Johnson (International market Cellular, SET Max, Birla SunLife projects for brands like J&J, SOTC, research) ; Mudra (Tribal DDB) ; Insurance , Cadbury and Kuoni, LMI International, KarROX, Draft FCB Ulka(Interface Mahindra Auto. Bodynlife, St. Angelo’s, Thryocare, Communications) • He brings with him the expertise Frameboxx, GCC Club, Etc. • He has an extensive cross- of understanding users’s online • His expertise in helping clients, platform experience in the behaviour & creating strategies & position themselves in front of Internet, Search Engine and Social brand communication around it the buying/right audience via Media sector in software digital media which increases the development, systems design chances of conversion implementation, Marketing Plan • Also he understands the mindset installation and administration, of a visitor on the Search Engine security and scalability basis keywords and gives out management. maximum ROI to the clients. • He has consulted clients like Mahindra & Mahindra, St.Angelos, Johnson & Johnson, Kamasutra , Idea Cellular , ITC , LIC, KarROX
- 3. Interesting Facts A high profile event such as IPL witnesses a television audience of 5 million from SEC A / SEC B The number is equal to people from the target segment (potential buyers) who log on to Facebook daily! LinkedIn boasts of over 13 million Indian professionals on its platform
- 4. Interesting Facts Digital allows targeting sections among the audience due to technology & low spends thus creating customized & effective communication! Audience on digital are not only more engaged but also likely to purchase your product According to a poll 65% of the fans were interested in purchasing the product of a brand they interact with
- 5. Campaigns St.Angelo’s Club Mahindra – MeterJam – A Computer Jiyo Life public service Education campaign
- 6. Club Mahindra-Jiyo Life • The client wanted to create a platform independent of The Brief the brand where users share their travel experience • Regular interactions with travelers, families, corporates were conducted through a microsite/social networks by organizing contests & other engagement activities. The Solution The fanpage of Jiyo Life today stands at the foundation of 4.5 lakh community which thrives on travel & exploration related discussions
- 9. Some of our work Jaidev Rupani is one of the three key members who introduced the meterjam concept in India The concept revolved around showing the consumer power & protesting against the high handedness of rickshaw drivers by boycotting them for a day The entire communication was created in a modest budget of Rs. 500 & resulted in a euphoria leading to over 45000 fans on facebook in 20 days & crores of media coverage panning across regional & national dailies The team also ended up meeting the home minister for discussing public grievances
- 11. Other Social Media Works
- 12. Cadbury Oreo Jaidev has launched Oreo in India during his last stint with interface communications The facebook fan page was designed with making the international brand synonymous with every household by using other channels – Youtube, twitter, blogging fraternity to optimum effect The fanpage crossed 1 lakh fans within 3 months of its launch & today stands at 5 lakh plus fans
- 13. Oreo on Social Web
- 14. Edenred India, best known for its flagship products – Ticket Restaurant Meal Vouchers & Ticket Compliments Gift Vouchers Now boasts of over 11,000 fans, through a mix of consistent interaction , viral content & advertising
- 15. • How did we reach there?
- 16. • Consistent Interaction, information dissemination, talking about latest happenings at Edenred in an engaging fashion & solving user queries has led to this long term association with the users • Since on Facebook the target audience is primarily office- going people, the updates, contests are designed to encourage their participation
- 17. Our posts consistently rank over 1.5% in audience interaction (Shares, Likes, Comments) going upto as high as 4.85% (against industry average of 0.08%)
- 18. Recent Activities on Social Media December 2012
- 19. Phase – II- Edenred Indias’ Fan Awards Edenred India owns a property ‘Art from the Heart’ with SOS Childrens foundation where underprivileged children can highlight their painting skills Only this time , we asked our fans to vote for the best painting. With over 360 votes & 250 comments, the Second phase was a runaway Titre dusuccess, adding 180+ new fans in the process document - date - Arial 19 regular 8pts
- 20. Be Santa Contest Here, we turned the tables around and asked users that if they were Santa, what gift they would give the user who last commented on the post. The contest saw over 80 ideas & interactions giving the page an organic reach of 9500 Titre du document - date - Arial 20 regular 8pts
- 21. SCREEN SHOT OF TWITTER ACTIVITY The BeSanta contest was also run on twitter resulting in generating 30 followers taking the count to 244 this month.
- 22. Creating an online Reputation for the business • Identifying Keywords defining key aspects of the business • Strategic sprinkling across the website which is both google & user-friendly • Establishing the brand as an expert & thought leader on the digital medium
- 23. • In a way, everyone treats Google as a trusted advisor with millions of searches and inquiries on various requirements made everyday. • Some of them might be related to your business!
- 24. St. Angelos’ Computer education • To engage with the undergraduates/graduates on the Brief from the digital medium spreading awareness about the brand(Social Media). To be present when the user is client looking for us hence capturing a potential lead(SEO/PPC) • The website for St. Angelos’ was revamped & made What did we SEO friendly for google’s crawler to pick it up. Also, through a series of SEO & PPC efforts, we were able to do? make a positive impact to their sales column
- 25. SEO Ranks no.1 on Google..
- 26. PPC Ranks no.1 on Competition AD’s right hand side Google AD’s
- 27. The website has gained around 100,000 pageviews with above 30,000 visitors SEO/PPC campaign has resulted in an average of 1000 leads per month
- 28. The result
- 29. Revenue Projection Annual Revenue Generated: 10 Crores Monthly revenue generated: 75 lakhs Course Fees: 1.5 lakhs Conversions / Month 50 Leads/Month - 1000
- 31. Background • Networxx is a premier CCIE training academy in india mentored by Penta CCIE + CCDE Mr.Khawar Butt. • Objective was to influence lead generation. • With a Google Adwords campaign, we turned around the ecosystem of generating leads. • Currently 95% of incoming leads are being generated by our Google Adwords campaign. This is a daily campaign analysis, We have achieved conversion rates beyond 100% for this campaign
- 33. Background • SEED Infotech is a premier Computer Training academy in India • A one month campaign where the objective was to calibrate with the offline campaign with an online Quiz • A dedication to Sir Dennis Ritchie promoting the value of “C” language with an “Iknowvention Campaign” • This campaign consisted of an online quiz corroborated with an offline quiz in mumbai selecting the “Techie King” in Mumbai.
- 34. 49.65% are repeat visitors hence showing that the contest was caught up Above 1 Lakh Pageviews in a period of among the users & we have regular 20 days, shows the amount of traffic and players for the same. 50% New engagement on the website www.seed- visitors indicate the virality of the iknowvention.com campaign, where new people are joining it everyday Brand engagement Iknowvention Jan11th – Jan 27th Users are spent approximately An extremely low bounce rate shows 8 minutes on the website, we reached out to the relevant interacting with the brand, a feat audience through our advertising which cannot be achieved by the budgets bestest of news website
- 36. In Mails • We use Linkedin tools such as InMails to reach out to specific decision makers for our clients thus, taking a professional route for profitable business association. • With a 20% response rate, the platform has opened a new avenue for our clients to approach future business prospects and has increased the company’s turnover to a great extent
- 37. Website Designs
- 38. St. Angelo’s Website re-design based on search engine optimization enabling & enhancing lead generation thus increasing business
- 39. Edenred India a pioneer in the meal voucher business. The site enables lead generation & online order placement, affiliate search, google map integration & many more
- 40. Indiana Travels Website re-design With a backend integration automating the process of searching for tours basis budgets & enables order placement
- 41. The Three Pillars Of Success Brand Lead Raving Recognition Generation Fans