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Ahold Delhaize is a public retail company founded in 1932 in Amsterdam, Netherlands by Adriaan van Well. It operates grocery stores, convenience stores and hypermarkets in 35 countries, generating over 31 billion pounds in annual revenue from its more than 12,500 outlets. The company targets middle and higher income customers with a positioning as a family focused store providing good service and quality.
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Spar ppt
- 2. • TYPE : PUBLIC • INDUSTRY: RETAIL • FOUNDER: ADRIAAN VAN WELL • FOUNDED:1932 • HEADQUARTERS: AMSTERDAM, NETHERLANDS • PRODUCTS: GROCERY STORES, CONVENIENCE STORE, HYPERMARKET • REVENUE: 31.1 BILLION POUND • OUTLETS: MORE THAN 12500 IN 35 COUNTRIES.
- 3. PRODUCT CATEGORY : TOOTH PASTE
- 4. BRANDS : COLGATE, HIMALAYA,PEPSODENT PRODUCT LENGTH
- 7. PRICE:
- 8. • SEGMENTATION: SALE ACROSS ALL DEMOGRAPHIC SEGMENTS • TARGETING : • MIDDLE AND HIGHER INCOME MARKET • POSITIONING: FAMILY FOCUSED STORE WITH GOOD SERVICE AND QUALITY
- 9. •WEBSITE