Spatial Networking - Michael Metcalf - Location Business Summit USA

Spatial NetworkingMichael MetcalfProduct Management, User LocationYahoo! Geo Technologies

Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart6%Android & iPhone OS13%Other Smart Phones81%FeatureBloomberg 8.12.10

…but Growing Fast+50 %# of Smart-phones+32 %% of All Mobile phonesQ2 2009 – Q2 2010Bloomberg 8.12.10

By 2011, 80% of Mobile Devices will have GPS80%iSuppli 7.19.10

In 2015…700-800 million smartphones will be sold worldwide5 billion people on earth over age 15~2 billion of whom will have a smartphone purchased in the previous 3 years4200% increase in LBS mobile marketingIDC 9.10

In other words, we will know where you are.

Some Definitions…Locations You Care AboutPhysical LocationsDeclared LocationsCheck Ins

Foursquare is adding 1 Des Moines worth of users per month.

According to Foursquare, Des Moines is very close to The Middle of Nowhere.

Spatial Networking - Michael Metcalf - Location Business Summit USA

Middle of Nowhere…RAYGUN Design

Social LBS is hot in 2010, but……only 1 in 25 Americans have tried it…only 1 out of 100 use them weekly…70% are age 20-35…80% of users are male Forrester Research 7.2010

Location Based Services are not inherently social.

So let’s focus onPhysical Locations

PhotographyDisco LoverVegetarianCyclistLisergia, Mpozzobon, gruesome

Time + Place= Location History

= the number of LBS apps available on iPhone.iSuppli 7.19.10

Location History, a Personal Utility

Social Location HistorySept 29, 2004

Maintaining a personal location history service will be a mainstream utility. 1

The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.

PhotographerDisco LoverVegetarianCyclist

VegetariansDisco -ersCyclistsVW Spider Sculpture Enthusiasts

2As we move through space, we define places with our behaviors and preferences.In turn, every place is imprinted with our psychographics.

If the places we go reflect our interests… …then we often have something in common with those in our immediate proximity.

Who is Near You Right Now…UnknownKnownUnknown Known (Can’t remember their name)(Me)

get a differentHELP?perspectiveLocal INFOTransittipsBuildCriticalMasscommunicateplayuncover what you can’t see

3communicateuncover what you can’t see

Where’s My %$#@ Umbrella?Where’s My %$#@ Umbrella?!

Water buffalo.What’s going on up ahead?almostinfamous

You probably have something in common with those around you.3

Learning from (Location) History

Flavors of Spatial PrivacyAvoidObscureCheck Out

Privacy4AvoidAggregatePersonal

Privacy4ObscureAggregatePersonal

4Privacy is a core feature of Spatial Networking.

Maintaining a personal location history service will become a mainstream utility.1432As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.You probably have something in common with those around you.Privacy is a core feature of Spatial Networking.

Spatial Networking - Michael Metcalf - Location Business Summit USA

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