Special Event Services Internship Presentation
- 2. Presented by: David W. Richey Spring Semester 2016 Sport Management Program
- 3. Special Event Services (SES) • Mission Statement: • To ensure a first class, unique and fun experience for both our game- day and rental venue guests in the hospitality areas of DKR-Texas Memorial Stadium in alignment with the Intercollegiate Athletics strategic plan to ultimately ensure the success of our student athletes. • Organizational Goals: • Ensure a safe experience at all venues for our Student – Athletes, Guests, Clients and Staff. • Contribute to the income of the Athletics’ Department to benefit all Student – Athletes. • Treat all with Texas Hospitality and outstanding service, providing exceptional and memorable experiences. • Maintain our venues and facilities in pristine condition. • Promote the Texas brand.
- 4. SES – Organizational Chart Karen Machacek Special Events Manager Merrick MyCue Asst. Athletics Director, Special Events & Stadium Operations KatieO Neal Special Events Manager Larrimie Gordon Facility and Operations Coordinator Part-timeStaff NEZ & Sustainability Staff CharlesRichardson Special Events Manager Justin Roque Assistant Special EventsManager Averi Jackson Assistant Special EventsManager Interns & Part-timeStaff Event Staff Part-Time Set-up Staff Set-up Staff
- 5. Issues To Address • Weaknesses: • Lack of Communication • Unclear Organizational Chart • Lack of Training Programs • No Incentives to Retain Good Employees • No supervisor visibility • Cross-training deficiencies within department Opportunities: • Marketing of event spaces • Employee engagement Strengths: • Knowledgeable veteran staff
- 6. Weaknesses • A lot of weaknesses can be addressed through training
- 7. Weaknesses, Opportunities, & Strengths • Weaknesses not addressed through staff training • Unclear Organizational Chart • No Incentives to Retain Good Employees • No supervisor visibility • These need to be addressed directly with Merrick MyCue • Opportunities • Marketing promotional video already in the works • Engage employees—make them want to come to work—incentives • Strengths • Knowledgeable veteran staff— utilize this knowledge & skill base in training new staff • Give incentives to stay
- 8. FIVE YEAR PLAN • MARKETING • Increase Public Visibility • LHN? • Radio Spots—are they effective? • Event Trade Shows • On Campus Bridal Shows—good • More shows that are off campus? • Yearbook Ad—ok • Web-Page—Highlight more? • Social Media? • ACVB partnership—Great!
- 9. FIVE YEAR PLAN • FINANCIALS • 2009—Profit of $80k • 2015—Profit of $350k • GROWTH • Utilize increased profits by reinvesting into the department • Money is there for training, incentives, and marketing initiatives—JUST HAVE TO REQUEST IT!!
- 10. CONCLUSION & QUESTIONS • Address Weaknesses through Training & Re- organization • Take better Advantage of Opportunities • Utilize Strengths more Effectively
Editor's Notes
- #4: Highlight where SES is/is not doing well meeting its goals and living up to its mission statement
- #5: Point out the confusion within this org. structure
- #6: Overview slide…..discuss details on next two slides. Highlight fact that opportunities and strengths that are not utilized to benefit business can be an issue.
- #7: Talk about how training can help. Show training PowerPoint game and have them reference handout of training slides. Orientation training for new hires, train the trainer for veterans, and on the job training—veterans training new hires.
- #8: Suggest actions, ability to ask for budget room during annual meeting for any training materials/monies as well as for any marketing monies needed.
- #9: Marketing—we are not doing enough
- #10: Financials were not fully disclosed, but this snapshot shows a 337% increase in revenue in just six years! REINVEST to continue growth!