The document discusses various methods for generating JSON from SQL queries in Oracle APEX applications. It compares manually concatenating strings, using the apex_util.json_from_* procedures, the PL/JSON library, the APEX_JSON API package, and Oracle REST Data Services (ORDS). The APEX_JSON package is recommended for most cases as it supports generation and parsing, can be used standalone, has a light footprint, and makes conversion from XML easy. Using a templating engine like Handlebars.js with JSON is also presented as a way to dynamically render HTML from database queries.