Sports PR Lecture, March 7, 2017 media relations, group project assignments
Download as PPT, PDF1 like287 views
This document outlines the expectations and schedule for group projects presented in a sport public relations lecture class. It lists 15 student groups, their project topics, and presentation dates. The projects focus on ways social media platforms like Snapchat, Facebook, Instagram, YouTube, and Pinterest can be used to increase engagement metrics like attendance, registration, and donations for various Cincinnati-area sports teams and events. Groups will create PowerPoint presentations covering objectives, tactics, budgets, and proposed results. Presentations will take place on April 4th, 11th, 18th, and 25th.
Sports PR Lecture, March 7, 2017 media relations, group project assignments
- 1. Sport PR Lecture: 3.7.17 University of Cincinnati By Jackie Reau
- 4. Why are newspapers important for cities? How should newspapers evolve to increase readership and revenue?
- 5. In-class Exercise: Design tomorrow’s front page of The Cincinnati Enquirer
- 6. Group Projects: Expectations: *Full group participation *Power Point presentation *Two page summary using PR principles
- 7. Presentation Outline with visuals: *Overview of the social media platform *Overview of the organization *Objective *Target audience/key messages *Tactics *Budget *Staffing plan *Measurement
- 8. Group Projects: Presentation date: April 4 Group #1: J. Ross, G. Volon, T. Keuchler, C.Klenk *How UC Football can use Snapchat in three ways to increase student attendance by 10%
- 9. Group Projects: Presentation date: April 4 Group #2: A. Makin, C. Steele, M. Hahn, T. Ackerson *How UC Men’s Basketball can use Snapchat in three ways to increase student attendance by 10%
- 10. Group Projects: Presentation date: April 4 Group #3: G. Burden, J. Salatin, D. Jingles, R. Patterson *How FC Cincinnati can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games
- 11. Group Projects: Presentation date: April 4 Group #4: RJ Warner, C. Patterson, T. Skidmore, J. Meyer *How Cincinnati Reds can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games
- 12. Group Projects: Presentation date: April 4 Group #5: T. Hall, M. Gates, Z. Mahon, G. Hall *How Flying Pig Marathon can use paid Instagram campaigns in three ways to attract 300 full marathon registrations
- 13. Group Projects: Presentation date: April 11 Group #6: L. Bolden, J. Elfers, R. Terry, K. Rickman *How Western & Southern Open can use paid Instagram campaigns in three ways to attract 300 college students to the first weekend of tourney play.
- 14. Group Projects: Presentation date: April 11 Group #7: T. Roberson, J. Urenovitch, K. Parrinello, E. Divine *How Marvin Lewis Community Fund can use paid YouTube campaign in three ways to grow donor base by 10 new donors
- 15. Group Projects: Presentation date: April 11 Group #8: C. Gloor, D. Bush III, G. Bean, T. Dillow *How Cincinnati USA Sports Commission can use paid YouTube campaign in three ways to grow donor base by 10 new donors
- 16. Group Projects: Presentation date: April 11 Group #9: K. Sasala, J. McNabb, A. Selner, A. Pettus *How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees
- 17. Group Projects: Presentation date: April 18 Group #10: P. Glaab, K. Vismara, *How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees
- 18. Group Projects: Presentation date: April 18 Group #11: P. Glaab, K. Vismara, M. Williams, F. Harris *How Western & Southern Open can use Snapchat in three ways to reach HS students to attend HS Day with a goal of 300 additional students
- 19. Group Projects: Presentation date: April 18 Group #12: A. Albrecht, E. Compton, C. Gorsline, M. White *How DAV 5K can use paid Facebook campaign in three ways to increase race registration by 500 in November
- 20. Group Projects: Presentation date: April 25 Group #13: L. Powell, S. Fernandes, C. Mytnick, A. Buczkowski *How Queen Bee Half Marathon can use paid Facebook campaign in three ways to increase race registration by 500 in October
- 21. Group Projects: Presentation date: April 25 Group #14: M. Banas, T. Hise, G. Bean, *How Flying Pig Marathon can use Facebook live in three ways to drive registration for 2019 race by 500 full marathon registrants
- 22. Group Projects: Presentation date: April 25 Group #15: P. Sauer, B. Schultz, M. Cresap *How Flying Pig Marathon can use Pinterest in three ways to drive registration for 2019 race by 500 full marathon registrants