Spreadsheet powerpoint
- 1. Results and conclusions of audience research.
- 2. Male or female? 4 Male Female 16 One of the most important questions to ask is whether you audience is male or female. This is an important question because I wanted to know what both genders would like in a music magazine. However I did not ask as many men so my results aren't entirely fair. If I had the opportunity to ask people again I would ask more men so I get a range of ideas and reviews from both genders.
- 3. How old are you? 16 14 12 10 8 Series1 6 4 2 0 How old are you? 14 under 15-20 21-25 26-30 31+ By asking people their age I knew what type of target audience that my magazine will be aimed at. The bulk of the people that I asked were 15-20 years old therefore my results are going to be biased as I gave the majority of my questioners to a younger audience. However I asked no under fourteen year olds because some of the content in my magazine may be inappropriate to anybody under fourteen.
- 4. What is you favourite artist/band? 4.5 4 3.5 3 2.5 2 1.5 1 Series1 Series2 Series3 0.5 0 I thought it was appropriate to ask people who their favourite bands are so I know what type of artists to feature in my magazine. I received a wide range of results however the three most popular results are: “Arctic Monkeys”, “Maroon 5” and “The 1975”. This shows me that a lot of my audience like rock/indie boy bands. There fore I know that including these type of artists would be very popular towards my target audience.
- 5. What music magazines do you currently read? 7 6 5 4 Series1 3 2 1 0 Q NME Rolling Stone Kerrang MOJO Classic Rock In my questionnaire I wanted to ask what magazines people already read so I could take some inspiration. The most popular were “Q” and “NME” so therefore I am going to include some of the features and ideas that these two magazines include. Also in my questionnaire I asked if anyone had any dislikes about their chosen magazines. Some of the feedback I received I will make sure that I don’t include in my magazine. Some of the complaints were: too many adverts, not enough features and also need better shapes and layout.
- 6. How often do you purchase music magazines? 0 4 6 Once a week One a fortnight Once a month Every few months Never 5 5 I believe that an important question to ask was how often people purchase a music magazine. I wanted to find this out so I knew how often to purchase my music magazine. Most people buy their magazine every few months so therefore I am going to produce my magazine once a month or once every two months.
- 7. What features do you like? 4 3.5 3 2.5 2 1.5 Series1 Series2 1 0.5 0 In my questionnaire I wanted to understand what type of features that my audience like. I thought that it would be appropriate asking what they’re favourite feature is in there magazine so I know whether to include these features in my magazine or not. So for example I will definitely be include information about artists and updates on concerts as these were the most popular.
- 8. What colour do you associate with a rock/ indie magazine? 10 8 6 4 Series1 2 0 Blue Red Series1 Orange Yellow Green By including the question “ what colour do you associate with a rock/indie magazine I have gained what colour scheme would work best for my magazine. The majority of my audience said that the colour “red” is the colour that they most associate with a rock indie magazine so I will be sure to aspects of this colour or use it in my colour scheme.
- 9. How much do you usually spend on a music magazine? 9 8 7 6 5 Series1 4 3 2 1 0 £1.00-£1.50 £2.00-£2.50 £3.00-£3.50 £4.00+ I believe that this is one of the most important questions to ask because then you will know what to price your magazine and whether people would buy it at that price. The most popular price was £3.00-£3.50 but closely followed by £2.00-£2.50. Therefore my magazine will range between these two prices as it seems most popular to my target audience. I believe that £2.50 or £3.00 will be a suitable price for my magazine.
- 10. What word do you associate with rock/indie music? 4 3.5 3 2.5 2 1.5 Series1 1 0.5 0 By questioning what type of word they think is associated with “rock/indie music” I have received a variety of words that could be suitable for the title of my magazine. These words are going to give me inspiration on what to call my magazine and if my target audience would like it.
- 11. What would attract you to the front cover of a magazine ? Quotes Typography Series1 Colour/layout Famous people 0 2 4 6 8 10 I wanted to ask what attracted people to the front cover of a magazine. I believe that by asking this question you get a variety of choices and what should be most important on the front of your magazine. According to the results have famous people on the front of a magazine is what is most attractive and why people would buy the magazines. I will make sure to definitely include a large image of the artist on the front page of my magazine as this is what people find most attractive and why people buy the magazine.
- 12. Do you like too read about just one type of genre or a variety? Variety Series1 Just one 0 2 4 6 8 10 12 14 I thought it would be interesting to ask if people prefer to read about just one type of genre or a variety and a lot of people said variety. From these results I will make sure to have a variety of genres included in my magazine to it reaches out to a wider audience.
- 13. What other genres do you like? 7 6 5 4 3 Series1 2 1 0 Pop R&B Jazz Classical 50's rock Folk By asking what other genres people like I know that could include some of these as features in my magazine. My magazine will be based mainly on rock and indie music however I think that it would make my magazine more popular if it had a wider range of genres so it appealed to a wider audience.