Summary of results
- 1. Summary of Results After creating my own questionnaire, I then gave 15 people who fitted my target audience of young adults the questionnaire. Here I will analyse the results and my new ideas for my magazine. The first question I asked what whether the person was male or female. I aimed to ask around the same number of each gender so I got different perspectives from each gender, as my target audience for my music magazine is going to be both males and females. This has helped me greatly as now I know what each gender likes differently or feels the same about. What is your favourite genre of music? Rock Hip Hop Rap Dance R&B Classical Other I asked this question because I wanted to find out how many people on average enjoy listening to the rock music genre. From the results I found out that the majority of the 15 people I asked, their favourite genre of music was the one I am going to be focusing on. This is helpful as it shows that there is going to be a large audience for the music magazine which I am going to create. I don’t think that I should have included the option ‘other’ as many people put sub-genres of the main music genres I listed- such as indie and alternative. I now definitely know that when I create my magazine it won’t have a small niche market. Do you download your music and/or buy CD's? 8 7 6 5 Do you download your music and/or buy CD's? 4 3 2 1 0 Download CD Youtube I asked this question because I wanted to find out how my target audience obtained the music they listened to. By finding out this information I am able to find out whether my magazine should have download links for the audience or a free CD inside. The results show that from the 15 people, that it was pretty evenly spread- 7 people downloaded their music and 6 people bought CDs. In the ‘other’ option, 2 people commented that they listened to their music on Youtube. From this information I think that I will be including a free CD inside my music magazine and also download links as from the results it shows that my audience use the internet for their music access.
- 2. How often do you attend music concerts/gigs/festivals? Weekly Monthly Every Few Months Yearly Rarely Never I asked this question as I wanted to find out whether my target audience attended events for music. The results show that nearly half of the people who answered the questionnaire attended either a concert/gig/festival every few months. This shows that it isn’t in high demand that I included dates for these events, but it would be good to include a page near the back which would show the tours and dates. I don’t think I should have asked this question as I don’t think that it will benefit me on the double page spread or the contents page, but I could possibly include a banner on the front cover called ‘Tour Dates Released’. I then asked the question – who is/are your favourite artists? This was an unsuccessful question which I cannot display the results for as they were so varied. Results ranged from The Script to Nirvana to Lilly Allen. This question has not helped me at all with my music magazine research as it was too vague. However, the results from this question I have got show that my target audience like the mainstream. 10 Do you read music magazines? 9 8 7 6 5 Do you read music magazines? 4 3 2 1 0 Yes No I asked this question as I wanted to find out how many of the target audience I was aiming my music magazine at, actually read music magazines already. The results show that more people didn’t read music magazines compared to people who did. When I briefly asked them why they didn’t, replies were ‘I don’t have time’ and ‘They don’t have my favourite bands’. This means in terms of my target audience, that I need to make my music magazine, I need to make it as interesting as possible throughout, so they don’t want to spend time on something else- also I want to include a large range of music artists – from new to old.
- 3. What would you like to read about in a music magazine of your choice? Articles Interviews Reviews Tour Dates Have you heard of any of these rock artists/bands? 16 14 12 10 8 6 4 2 0 I asked this question because I wanted to find out from my target audience what they wanted to read about in the music magazine which I am going to create. The results shows that the majority of my target audience would like to read interviews. I am glad as this is the result which I had hoped for as I have researched music artist interviews in the previous task 6. I think that the only problem with this question was that it was too vague- if I hadn’t of put examples underneath the question, then I don’t think that I would have got the same results as I did. I asked this multiple choice question as I wanted to find out what artists my target audience would have heard of. The results show that out of 15 people, 14 of them know ‘My Chemical Romance’, 13 know ‘The Killers’ 12 know ‘Foo Fighters’ and 11 know ‘ACDC’. This is helpful as it shows what music bands/artists are more popular – the newer artists it appears to show. I think that I should have asked the question ‘Would you like to listen to new undiscovered bands/artists’ as this would have had a more effective result for the music magazine which I am creating. In terms of my target audience it shows that they enjoy listening to the more modern rock artists. I then asked the question ‘How much are you willing to pay for a music magazine?’. The four options were either; nothing, £1.00-£1.50, £2-£3 and more, if the quality is good. The majority of the target audience answered £1.00-£1.50 – with 10 out of 15 answering this. 4 People answered £2£3 whilst one answered ‘Nothing’. I think this was a good question to ask as it clearly showed that I should have my music magazine priced between £1 and £1.50.
- 4. What colour scheme would you like to see for the magazine? Red/Black/White Black/White Pink/Blue Orange/Black/White I asked this question because I wanted to find out what the target would like to have more a colour scheme for my music magazine. The majority of the target audience would like to see a Red, White and Black colour scheme. I am glad that the majority of the people chose this option as this is very stereotypical for a rock music magazine to have. Magazines such as NME and Q have this colour scheme and it looks very effective. I think that this colour scheme enhances my genre and will make it more obvious to other people what the magazine will be about just by looking at the colours.