Age of the Customer: Data is Dead, Long Live Data SQL Saturday #396 – Dallas BI Edition #sqlsat396
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Drop by the SLALOM booth to enter to win a Parrot AR Drone 2.0 Elite Edition drone. The document provides information about an opportunity to win a drone by visiting a booth.
Age of the Customer: Data is Dead, Long Live Data SQL Saturday #396 – Dallas BI Edition #sqlsat396
- 2. WIN a Drone Drop by the SLALOM booth and enter to WIN! Parrot AR Drone 2.0 Elite Edition
- 3. Age of the Customer: Data is Dead, Long Live Data
- 5. • Ford • Boeing • Sears • GE • Wal-Mart • P&G • Toyota • UPS • Google • Comcast • Capital One • Amazon • Amazon • Tesla • Uber • Nike
- 6. 25% sharing Customers are more likely to share bad news than good - Gartner 66% service Customers willing to spend more with companies that provide superior service - SAP 74% of consumers rely on social networks to guide purchase decisions
- 8. VCs invested $25.2 billion Categories range from native advertising, to SEO, to analytics Employ 300K people Spend to grow 10X in the next 10 years* 51% of companies using 21 or more marketing technologies** “The ROI of Tag Management Report, 2015 Edition,” from Econsultancy and Tealium
- 9. Customer Attitudinal Behavioral Activity Channel Lifestyle Attitudes Beliefs Preferences Interests Age Gender Income Education Location/Region Open Click View Like, Post, Reply Call Mobile Email Display Social Web Direct Mail In-store Call Center Share of wallet Products Purchased Purchase Value Offers/Discounts Used Marketing Responsiveness Web behaviors Web sources Searches Abandoned carts Products browsed Reductive
- 12. con·text ˈkäntekst/ noun: context; plural noun: contexts The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
- 13. Traditional • What were total gross sales for product line A during Q1 of 2015? Near-Time • In the last 20 minutes, have paid banners or paid inline feed ads produced higher click- through? Real-Time • How many customers are currently within 2 miles of our retail geo-fences that have opted-in to mobile alerts?
- 14. Data Warehouse Data Lake
- 16. Often, API data is only available as a sliding window Facebook provides two weeks of back-data for common feeds and 30- days for topic feeds Hedge your context-bets storing raw API responses in bulk storage prior to processing
- 20.