This presentation discusses SQL Server data compression. It defines compression, explains how it works, the different types (row and page), and objects that can be compressed. It provides guidance on determining if compression is worthwhile, when to use it, and how to implement it. The presentation highlights best practices like testing compression first and compressing during maintenance windows. It also reviews advantages like disk space savings and performance gains, and disadvantages like additional CPU usage. An example of successfully compressing a 570GB database to 160GB is provided.