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Srishti Mokha
Industrial Design Portfolio 11
4th year student / srishtimokha gmail.com
Srishti Mokha Portfolio
Parts 
                                             Outer body 
Usage 
                                      Inner body
Traditional usage 
                          Ring 
Garages, bedrooms, bathrooms, kitchen etc
   Cap 
Small scale use / large scale use

“Sometimes there is
simply no need to be
either clever or original”
                      - Ivan Chermayeff


                                             Aesthetically not pleasing

                                             Visible screw details

                                             Boring / dull / orthodox 

                                             Market strategy 
                                             Presentable 
Example :
                                   Sophisticated 
Visible screw detail                         Sturdy / Inviting 
on the handle makes
                                             Requires strategic development
it look untidy /
invisible detail on the                      Add value by new features 
handle gives it a                            Customization 
cleaner look
Snap fit detail

                                                                       Detailed inter-locking

                                     Before 
              Modified inner grey part
::Snubb::
Elimination of the extra material.   After 
Focus is on the detailing of the
component. The screw detail is                  Front cover to hide the threading 
replaced by snap fit detail. The
diameter of the outer component
is reduced by 40% thereby
reducing the material and the
cost. Placement of the inner grey
component is modified, so that it
fits to purpose. Looks clean,
minimal design and easy to fit! 
                                                                                                            Minimal look


                                                                                                        Presentable 


                                                                                                 Easy usage



                                                                                                 ::SNUBB::
                                                                                                 The snap-fit bulb holder
Internship Project
           Project
Internship Brief :

                       • Useful accessories
                       for the refrigerator
                       • Exterior door panel
                       forms for Kelvinator




                       Process :

                       • 40-in-depth-interviews
                       • Problem Analysis
                       • Need identification
                       • Product Dis-satisfaction
Useful Accessories 
   • Conceptualization 




                           Internship Project
Exterior door panel profile concepts for Kelvinator
                                                      Internship Project
Brief :   Book for the Visually Impaired Children
They can read, write, eat, sleep, jump, knit, sew,
play BRAILLE! While others color and draw, they
hold hands and take a walk!
Self-Initiated Project
Heat Lost = Heat Gained | Re-use | Retain | Refeat
Refeat uses the very simple process of heat management. Heat produced by the
refrigerator while cooling is used by the stove for cooking.
Refeat : Transparent surfaces allow Quick accessibility / Quick management /
Revolving disks in the refrigerator unit below / Portable / Double purpose solution /
Saves energy
Ghiz-Whiz
Project : Green Design
Brief : Design (green) for the
Indian household 
Project type : Group of 2
Project duration : 2 weeks
Primary raw material
   The technique used
         Secondary raw material = coconut fiber
            Technique 
                 Crochet pattern




  Ghiz-whiz uses the traditional Indian method of cleaning utensils. Traditionally people, in the coastal areas used loose coconut fiber to clean.
Srishti Mokha Portfolio
Brief : To design a slat panel watch holder unit that showcases the maximum number of
watches in a WALMART / BIG BAZAAR environment




The design :
The design is inspired from a watch dial
It is an acrylic sheet of 10mm thickness and diameter ranging from 150-300 mm
Depending on the diameter of the dial, it can carry a minimum of 8 watches and a maximum of 16 watches
The dial is a detachable component that fits into a slat panel
The watches are attached to the dial using a watch holding component
This project was a part of a month long internship at
CAEM. The component was then judged and passed
for manufacturing and to be supplied to WALMART by
CAEM




The acrylic watch holding component. This 3mm thick component with a slat
panel detail is designed to carry atleast 4watches at a time. The breakers on
the surface of the component are for easy/untroubled visibility of the watch.
When placed at top, the watch dial can be centered in the bottom most
quadrant of the component( faces downwards). At a time, the panel can hold
15rows and 3 columns of the component, i.e. 180 watches at a time!
Srishti Mokha Portfolio
PROJECT BRIEF : TO RE-CREATE THE WEBSITE 
Bluepac Technologies brought forward BLUEPAC a web based application to track vehicles. Dropdown menus and links have been used to show the direction and the flow. A specific,
un-hindering pop-up menu space. Placement of the logo thought-out for better branding and recognition
Apart from the web layout for BLUEPAC, a hypothetical
handheld and portable device was also proposed as a
part for the project. The device would be used to track
vehicles through GPS. The device could be used by the
police patrol vans, ambulances, BPO companies to track
their cabs live to prevent the misuse of personalized
mobile phones and desktops and many more!




                                                          Key features of the Vehicle Tracking Device
                                                          Four way navigation key
                                                          Power button
                                                          Zoom in / out
                                                          Antenna
                                                          Usb-port
Srishti Mokha Portfolio
Srishti Mokha Portfolio
Product Graphics : Luggage Bag
College Project | Duration : 2 weeks 



                                                                        Businessmen
                                                                        Royal families
                                                                        Socialites
                                                                        Fashion industry people
                                                                        Movie stars
                                                                        The elite




                                         Traveling in style!
                                         Louis Vuitton is the most
                                         commonly used travel bag.
                                         And now, Hermes new
                                         collection of travel bags.
Srishti Mokha Portfolio
Srishti Mokha Portfolio
(Form Semantics)
Them
    e Bo
        ard
Concepts
Nature + Form
Form Abstraction 
   Characteristics 
   Concepts 




                                         The sCOOP has a front reverse beak to more conveniently hold
                                         the ice-cream. Made in Stainless Steel, it is very alluring,
                                         complementing the flavor and the color and experience!

                                         Characteristics : CARRY / HOLD / SOUND
                                         The HOOK is a multi-functional product. It is divided into
                                         different segments for the user to avail it according to their
                                         convenience.
                                         Problem : fixture + Joinery + Durability
The 2.1 Speaker System


The final form is reflected in the speaker as a side form. The speakers reflected upon the ʻsoundʼ characteristic of the shell. The
woofer is different in construction but retains the original form. Side L.E.D rim changes to green when the power is turned on and
back to red when turned off
Design for Special Needs |   The Visually Impaired
Brief :   Book for the Visually Impaired Children
They can read, write, eat, sleep, jump, knit, sew,
play BRAILLE! While others color and draw, they
hold hands and take a walk!
Cutout panels of various
shapes. Te students
performed brilliantly and
were very happy and
excited to find the right
match to the shape! 




       Folded shapes, for
         example a heart.
      Find the other heart
             and tell if it is   Recognizing object through touch and creating an
         smaller or bigger       array of objects and converting them into a scene.
      than the earlier one
      For example : The GIRL has the LEAF
Srishti Mokha Portfolio
SketchBook !
Random sketches !
Srishti Mokha Portfolio
Ongoing projects..
Responsible Design
                                                 Smart Design
                                                  Graphic novels
                                                    Wacom renders
                                                      Sketching
                                                        Mac OS
                                                         Windows 
                  ABOUT ME




Automobiles
Vintage stores
Flea markets
Fashion
                              Traveling
                             Photography
                               History
                             Lawn tennis
   Art
                                            Theatre 
                                            Music
                                            Dance forms
                                            Traditions
Personal Information
               Industrial Experience
Name : Srishti Mokha
               2008 – Branding for MFIC India Pvt. Ltd.
D.O.B : 07/01/1989
                 2009 – Project for DeepBlue Technologies in
Gender : Female
                    association with the Pune University
Occupation : 4th year student
      2009 – Project for CAEM India, developed,
Contact : +919970262234
            manufactured and supplied to WALMART
srishtimokha@gmail.com
             2010 - Confidential project for SAMSUNG
                                    (India)
                                    2010 – Project for the Pune Blind School (in
                                    process)
                                    2010 – 6 Week Internship at VIDEOCON



Academic Qualification
              Software Proficiency 
Currently a final year Under-        Adobe Photoshop, illustrator, AutoCAD,
Graduate student of Product         Rhinoceros, Hypershot, Keyshot, V-ray for
Design at MIT-Institute of Design   rhino, SketchBook Pro, Microsoft Office
(India)
                            suite
Thank you!
Let me know!

               Srishti Mokha
               +919970262234
               srishtimokha@gmail.com

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Srishti Mokha Portfolio

  • 1. Srishti Mokha Industrial Design Portfolio 11 4th year student / srishtimokha gmail.com
  • 3. Parts Outer body Usage Inner body Traditional usage Ring Garages, bedrooms, bathrooms, kitchen etc Cap Small scale use / large scale use “Sometimes there is simply no need to be either clever or original” - Ivan Chermayeff Aesthetically not pleasing Visible screw details Boring / dull / orthodox Market strategy Presentable Example : Sophisticated Visible screw detail Sturdy / Inviting on the handle makes Requires strategic development it look untidy / invisible detail on the Add value by new features handle gives it a Customization cleaner look
  • 4. Snap fit detail Detailed inter-locking Before Modified inner grey part ::Snubb:: Elimination of the extra material. After Focus is on the detailing of the component. The screw detail is Front cover to hide the threading replaced by snap fit detail. The diameter of the outer component is reduced by 40% thereby reducing the material and the cost. Placement of the inner grey component is modified, so that it fits to purpose. Looks clean, minimal design and easy to fit! Minimal look Presentable Easy usage ::SNUBB:: The snap-fit bulb holder
  • 6. Internship Brief : • Useful accessories for the refrigerator • Exterior door panel forms for Kelvinator Process : • 40-in-depth-interviews • Problem Analysis • Need identification • Product Dis-satisfaction Useful Accessories • Conceptualization Internship Project
  • 7. Exterior door panel profile concepts for Kelvinator Internship Project
  • 8. Brief : Book for the Visually Impaired Children They can read, write, eat, sleep, jump, knit, sew, play BRAILLE! While others color and draw, they hold hands and take a walk!
  • 10. Heat Lost = Heat Gained | Re-use | Retain | Refeat Refeat uses the very simple process of heat management. Heat produced by the refrigerator while cooling is used by the stove for cooking. Refeat : Transparent surfaces allow Quick accessibility / Quick management / Revolving disks in the refrigerator unit below / Portable / Double purpose solution / Saves energy
  • 11. Ghiz-Whiz Project : Green Design Brief : Design (green) for the Indian household Project type : Group of 2 Project duration : 2 weeks
  • 12. Primary raw material The technique used Secondary raw material = coconut fiber Technique Crochet pattern Ghiz-whiz uses the traditional Indian method of cleaning utensils. Traditionally people, in the coastal areas used loose coconut fiber to clean.
  • 14. Brief : To design a slat panel watch holder unit that showcases the maximum number of watches in a WALMART / BIG BAZAAR environment The design : The design is inspired from a watch dial It is an acrylic sheet of 10mm thickness and diameter ranging from 150-300 mm Depending on the diameter of the dial, it can carry a minimum of 8 watches and a maximum of 16 watches The dial is a detachable component that fits into a slat panel The watches are attached to the dial using a watch holding component
  • 15. This project was a part of a month long internship at CAEM. The component was then judged and passed for manufacturing and to be supplied to WALMART by CAEM The acrylic watch holding component. This 3mm thick component with a slat panel detail is designed to carry atleast 4watches at a time. The breakers on the surface of the component are for easy/untroubled visibility of the watch. When placed at top, the watch dial can be centered in the bottom most quadrant of the component( faces downwards). At a time, the panel can hold 15rows and 3 columns of the component, i.e. 180 watches at a time!
  • 17. PROJECT BRIEF : TO RE-CREATE THE WEBSITE Bluepac Technologies brought forward BLUEPAC a web based application to track vehicles. Dropdown menus and links have been used to show the direction and the flow. A specific, un-hindering pop-up menu space. Placement of the logo thought-out for better branding and recognition
  • 18. Apart from the web layout for BLUEPAC, a hypothetical handheld and portable device was also proposed as a part for the project. The device would be used to track vehicles through GPS. The device could be used by the police patrol vans, ambulances, BPO companies to track their cabs live to prevent the misuse of personalized mobile phones and desktops and many more! Key features of the Vehicle Tracking Device Four way navigation key Power button Zoom in / out Antenna Usb-port
  • 21. Product Graphics : Luggage Bag College Project | Duration : 2 weeks Businessmen Royal families Socialites Fashion industry people Movie stars The elite Traveling in style! Louis Vuitton is the most commonly used travel bag. And now, Hermes new collection of travel bags.
  • 25. Them e Bo ard
  • 28. Form Abstraction Characteristics Concepts The sCOOP has a front reverse beak to more conveniently hold the ice-cream. Made in Stainless Steel, it is very alluring, complementing the flavor and the color and experience! Characteristics : CARRY / HOLD / SOUND The HOOK is a multi-functional product. It is divided into different segments for the user to avail it according to their convenience. Problem : fixture + Joinery + Durability
  • 29. The 2.1 Speaker System The final form is reflected in the speaker as a side form. The speakers reflected upon the ʻsoundʼ characteristic of the shell. The woofer is different in construction but retains the original form. Side L.E.D rim changes to green when the power is turned on and back to red when turned off
  • 30. Design for Special Needs | The Visually Impaired
  • 31. Brief : Book for the Visually Impaired Children They can read, write, eat, sleep, jump, knit, sew, play BRAILLE! While others color and draw, they hold hands and take a walk!
  • 32. Cutout panels of various shapes. Te students performed brilliantly and were very happy and excited to find the right match to the shape! Folded shapes, for example a heart. Find the other heart and tell if it is Recognizing object through touch and creating an smaller or bigger array of objects and converting them into a scene. than the earlier one For example : The GIRL has the LEAF
  • 38. Responsible Design Smart Design Graphic novels Wacom renders Sketching Mac OS Windows ABOUT ME Automobiles Vintage stores Flea markets Fashion Traveling Photography History Lawn tennis Art Theatre Music Dance forms Traditions
  • 39. Personal Information Industrial Experience Name : Srishti Mokha 2008 – Branding for MFIC India Pvt. Ltd. D.O.B : 07/01/1989 2009 – Project for DeepBlue Technologies in Gender : Female association with the Pune University Occupation : 4th year student 2009 – Project for CAEM India, developed, Contact : +919970262234 manufactured and supplied to WALMART srishtimokha@gmail.com 2010 - Confidential project for SAMSUNG (India) 2010 – Project for the Pune Blind School (in process) 2010 – 6 Week Internship at VIDEOCON Academic Qualification Software Proficiency Currently a final year Under- Adobe Photoshop, illustrator, AutoCAD, Graduate student of Product Rhinoceros, Hypershot, Keyshot, V-ray for Design at MIT-Institute of Design rhino, SketchBook Pro, Microsoft Office (India) suite
  • 40. Thank you! Let me know! Srishti Mokha +919970262234 srishtimokha@gmail.com