Innovate for China, Inspire the World!中国创新，世界灵感！-Sanford Browne
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1) The document discusses L'Oreal China's Research and Innovation Center, which was established in 2005 and has over 300 employees working in a facility covering over 20,000 square meters. 2) It presents two case studies of products developed specifically for the Chinese market: a BB cream that addresses Chinese consumers' desires for natural, less yellowish skin color; and a repairing shampoo that cares for Chinese hair, which is more prone to damage. 3) It emphasizes that understanding local Chinese consumer needs and innovating products for China can lead to global success, as local relevance is key.
Innovate for China, Inspire the World!中国创新，世界灵感！-Sanford Browne
- 1. INNOVATE FOR CHINA, INSPIRE THE WORLD! 中国创新,全球灵感! SANFORD BROWNE 博思赋 Vice-President of Research & Innovation, L’Oreal China 欧莱雅中国，研发和创新副总裁
- 3. 美的普及化
- 5. COMMITMENT TO RESEARCH & INNOVATION 致力于研发与创新
- 6. L’OREAL CHINA R&I CENTER 研发与创新中心 成立于2005年 ESTABLISHED IN 2005 占地超过20,000平方米 A TOTAL AREA OF MORE THAN 20,000 SQ. METERS 超过300位研发人员 MORE THAN 300 EMPLOYEES
- 8. 案例分享：BB霜 Case Sharing – BB CREAM
- 9. Background背景 Barrier for Facial Color 粉底低使用率 Trend spotted in South-Korea in 2007. 韩国潮流 Not Right Color 色彩不合适 Too white & Too fake Not Enough Caring 护理不够 Greasy / Not easy to apply
- 10. Chinese Natural Skin Color 自然肤色 Consumer Desire 消费者需求 Natural Fair / Less Yellowish & Dull Desaturation 降低肤色饱和度 Color Innovation 色彩创新 Typology Study Sample size: >2000 women Chroma Hue RedYellow Saturated De-saturated BB
- 11. Traditional Foundation 传统厚质地 Consumer Desire 消费者需求 Fresh / Caring / Easy-to-Apply BB Skincare Performance 卓越护肤效果 Light Texture / Hydration / UV-Protection Caring Benefits Innovation 呵护创新 98%* Consumers Satisfaction 98%消费者满意度 * After launch Call back Survey. SPF25, PA+++ Hydration for 24hrs, Clinical approved
- 12. WORLDWIDE #1 BB LEADING COMPANY 全球领先BB霜的集团
- 13. Next Generation Color in China – Patented Magic Beads 专利幻色粒子 - 中国再创新 Proven Performance 验证效果 CLINICAL TEST (8WKS) Consumer Desire Involving 需求升级 Encapsulated Beads 专利包裹技术 Fairness +30.6% Radiance +35.5% Smooth +32.6% Wrinkle -28.1% PigmentsCaring Ingredients Skincare Benefits Color Release Caring
- 14. 案例分享：全效修护香波 Case-Sharing: Repairing shampoo for paradox
- 15. Chinese hair is strong but much more prone to be damaged. 中国人头发强壮，但却更易受损 Prone to be damaged chemically & physically. 更易受损 Bigger Cuticle Angle 毛鳞片张角更大 3 Coloring 1 Bleaching 1 Straightening Chinese hair Caucasian hair Chinese Caucasian Chemical Physical CAUC ASIA N CHIN ESE Cuticle Fragility
- 16. What’s the uniqueness for Chinese hair and challenge for repairing shampoo? 中国人的特点，对于修护香波的挑战 Chinese Hair & Needs Clean 清爽 Caring 护理 Healthy Long Root 健康长发根 Damaged Length &Tip 受损长发尾 Challenges for Shampoo Clean Not Caring Enough Caring Easy to regrease
- 17. L’Oreal Breakthrough Patented Technology 欧莱雅突破专利配方 Long-term Cleanness 长效清爽 + Superior Caring 卓越护理 Instant Cleanness 48hrs L’Oreal Traditional
- 19. Universal paradox and needs with different local specificities 同样挑战满足世界不同需求 Local Relevance = Global Success Repairing Nourishing Chemical Treatment For Colored HairWeak & Lifeless
- 21. INNOVATE FOR CHINA, INSPIRE THE WORLD! 中国创新,全球灵感!