1) what challenges does a company face in develping new products and services
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This document discusses challenges companies face when introducing new products and services to market. Continuous innovation is necessary to succeed. New products are more likely to succeed if they have a unique and superior product concept that is well-defined, and produced locally while thinking globally. New product failures can occur due to ignored or misinterpreted market research, overestimating market size, incorrect positioning, advertising or pricing, poor design or performance, or fragmented markets. The document provides sources for further information.
1) what challenges does a company face in develping new products and services
- 1. INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS Whatchallengesdoesacompanyface in developingnewproductsand services? HIMANSHU UMARIA IIT DELHI
- 2. The InnovationThe InnovationThe InnovationThe Innovation IIIImperativemperativemperativemperative Continuous innovation is a necessity
- 4. New Product SuccessNew Product SuccessNew Product SuccessNew Product Success Unique, superior Product Well-defined Product concept Produce locally, think globally
- 7. Failure is an inevitable part of discovery ---- Eli LilyEli LilyEli LilyEli Lily
- 8. Reasons Of Failure ignored or misinterpreted market research overestimate market size incorrect positioning, advertising or price poor design or ineffectual performance fragmented markets
- 9. RECAPRECAPRECAPRECAP 1.The innovation imperative 2.New Product Success 3. New Product Failure 4.Reason of Failure
- 11. THANK YOUTHANK YOUTHANK YOUTHANK YOU
- 12. DISCLAIMERDISCLAIMERDISCLAIMERDISCLAIMER Created by Himanshu Umaria, IIT Delhi , during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com