Standard display procedure of vishal mega mart
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Vishal Megamart is a leading retail chain in India founded in 2001. It offers affordable fashion and grocery items. Its main customers are youth who visit one or more times per week. Key competitors include Big Bazaar and Reliance Fresh. A survey of Vishal customers found that most prefer to buy dress materials and rate Vishal's offerings and display patterns positively. Suggestions were made to improve availability of all sizes and better assist customers to enhance their shopping experience.
Standard display procedure of vishal mega mart
- 1. Name: Pradosh ranjan biswal Regd. No.:1306258120
- 2. Company/ Customer / Competitor Company/ Customer / Competitor Company: Vishal Megamart is one of the leading retail chains of showrooms in India. It was founded by Mr.Ramchandra Agarwal, Mrs.Uma Agarwal and Mr. Surendra Agarwal. The Vishal stores offer affordable family fashion at prices to suit every pocket. In the background of high consumerism and income of the urban consumers, in recent year, a number of companies haveexpressed their interest towards retail sector outlets. As a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, Vishal Mega Mart, Reliance Fresh are the best known examples of retail sector outlets in India. Company profile :Vishal mega mart Founded :2001 Headquarters :Delhi Chairman and managing director :Mrs.Ram Chandra Agarawal
- 3. Customer: A customer is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Basically the main customers for Vishal mega mart are the youth. Customers are generally categorized- 1.Target customer 2.Need based customer 3.Discount customer 4.Loyal customer Competitor: V3 Baazar kolkata Big mart
- 4. Scope & Objective Scope: India is a developing country and Indian consumers spend a larger share of their income on food. ‘Food and Grocery’ is the second-largest segment of the retail industry in India. This project gave me great exposer to the customer’s perception to the Display Pattern adopted by the Vishal Mega mart because it includes the service offered by them. The study also behaviour and preference of the customers. The study also focused on media through which the product reaches the consumers. This project helps me knowing the market partially Objective:: To find out the parameters which helps in attracting customers to the store which a proper display pattern. To study the retail operations in a departmental store and to check the satisfaction level of the customers.
- 5. Methodology & Interpretation Methodology adopted for study: Observing the customer who is visit Reliance trend. Collecting feedback from the customers. Discusses the research problem,research design, the sample size,the limitation . Analysis: All the merchandise was not arranged according to their sizes. Employees were not well trained in assisting the customers. Staff was busy doing the arrangement of merchandise in the opening hours (9.30am-12pm). Many peoples are come at Vishal Mega Mart two or more times in a week.
- 6. 30 25 20 15 10 5 0 Frequently visit towards Vishal once in a week two or more times in a week once a month 30 24 16 Frequently visit towards Vishal (Fig.no.1, frequently visit towards Vishal) From the above graph it can be stated that most of the people visit at least once a week, from the observation it can stated that most of the 16 people visiting at least once a month belong to youth generation,Out of 70 people 24 peoples are come at Vishal Mega Mart two or more times in a week.
- 7. Grocery 23% Dress materials 50% Household items Electronics 8% 19% Sales Grocery Dress materials Electronics Household items (Fig.No.2, Prefer to buy) From the above graph it can be stated that the people like 23% people are prefer to buy Grocery items, and most of the people like 50% people prefer Dress materials, only 8% people are visit to buy Electronics items, and rest 19% people are buying Household items.
- 8. 25 20 15 10 5 0 16 Ratings 25 25 4 very good good neutral poor Ratings (Fig.No.3, Ratings of the Presentation) From the above the graph we find most the people near 16 people are saying very good and most of people are good and average are same position ,there few people are gave their feedback that the rating of Vishal are poor like 4.Overall the ratings of the Vishal Mega Mart aremaintained good.
- 9. (pricing are clearly visible)
- 10. Highly Agree 17% Agree 23% Disagree 20% Neutral 37% Highly Disagree 3% offers Highly Agree Agree Neutral Disagree Highly Disagree (Fig.No6 offers are clearly informed in store) From the above graph 17% people are highly agree that the promotional offers are Clearly addressed in the shelf, 23% people are agree and 37% people are saying neutral and rest 20% people are saying disagree and only 3% people are think it highly disagree
- 11. display patteren 1 9 2 55 15 Highly Agree Agree Neutral Disagree Highly Disagree (Fig.No7, Display pattern) At the above observations 17 people are highly agree, 15 people are agree, and maximum number of people are neutral, 9 people are disagree, very less number of people are highly disagree is 2.
- 12. 48.57, 49% 11.43, 11% 11.43, 12% 24.29, 24% 4.29, 4% Big Bazar V2 Metro Bazar Bazar Kolkata Store Near Your House (Fig.No13, customers choice) In this graph we find Apart from Vishal 49% people are like to visit big bazar,24% people are like to visit V2 mall,12% people are like visit metro bazar 11% people are like bazar Kolkata,5% people like go store near house.
- 13. 26 24 10 12 37.14 34.28 14.28 17.14 0 5 10 15 20 25 30 35 40 House hold items Electronics Dresss Material Grocery Percentage No of customers (Fig.No14, quality of the products) In this graph most of the people need grocery item should be improved other than 35% people told dress material section need more clean and proper display 15% people are told electronics items and 17% people are told household items but in finally grocery items should need more improved.
- 14. SIP Target vs. Actual performance SIP Target: Tagging. Ironing & Board folding. Display the Mavie section according to color balance. Sell the brand of mavie jeans. Actual Performance: I sold around 20 jeans and 30 t shirt. Doing Ironing & Board folding. According to color balance ( light to dark ) I displayed the section.
- 15. Key Takeaways Takeaways: 1. I should know about a corporate environment. 2. I should wear Proper uniform or Formal. 3. I should reach at company before 1 hour of opening. 4. I should learnt how to handle different customers. 5. If i worked in a retail i Always groomed properly. 6. Don’t use mobile phones. 7. How to display a section in retail store.
- 16. Suggestions & Its implication Suggestion: 1. All the sizes must be made available in the stores. So Vishal mega mart will not lose out some customers. 2. Staffs have to be made available for assisting the customers in the opening hours of the store. 3. All the merchandise in the store must be arranged according to the sizes. So that customers can find their sizes very easily. 4. There were some staffs, who’s are telling negative things about other brands to get more incentive by selling their assigned brand to the customer. 5. Tailors should be hiring for ladies clothes alteration.
- 17. Suggestions & Its implication Implication: 1. Reliance trends implicated the suggestion and trying to keep stock of small and medium size clothes. 2. I informed to the store manager and the Manager warned to that person who did tell negative things about another brand . 3. They are focused on the arrangement of clothes according to size. 4. Staffs did assist carefully to the customer at the opening hours of the store.