This document discusses design considerations for the iPad. It begins by introducing the presenter, Evan Doll, and establishing that he is not currently an Apple employee. It then explores how the iPad changes computing by making it less complicated and more shareable. Potential use cases for the iPad include consumption of content while traveling or in public places. The document outlines three rules for designing great iPad apps: making the most of the iPad's unique features instead of just porting iPhone apps; allowing fluid interactions across screens; and creating realistic, tactile experiences. It encourages developers to take advantage of the new opportunities presented by the iPad.