Starbucks Case Study - Dheepika
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Starbucks aims to inspire and nurture the human spirit through its mission, which includes a focus on quality products and social responsibility. The SWOT analysis highlights strengths in global expansion and community commitment, but also identifies threats from rising costs and competition. Questions regarding the effectiveness of its social programs and resource allocation emphasize the need for ongoing evaluation and support in areas like literacy and environmental sustainability.
Starbucks Case Study - Dheepika
- 1. STARBUCKS
- 2. To inspire and nurture the human spirit- one person, one cup andone neighbourhoodat a time MISSION
- 3. PRODUCTS
- 4. SWOT ANALYSIS STRENGTH • Global expansion • Hub strategy • Quality products and services • Enhanced image of convenience • Social commitment • Rapid expansion leading to saturation in US • Slow expansion in UK • High price WEAKNESS
- 5. SWOT ANALYSIS` OPPORTUNITIES • Expand into emerging markets • New products • Expansion of distribution • Widen market by partnerships and acquisitions THREATS` • Expected cost rise in coffee beans • Increasing competition – McDonald’s, Costa Coffee,.... • Consumer choosing healthier alternative for coffee
- 6. COMMUNITY Starbucks Foundation Support Literacy programs Health Insurance •Employees are considered aspartners •Exceed employee’s expectations
- 7. EMPLOYEE CULTURE •Employee – Partner •Human Connection •Focus on diversity
- 8. ETHICAL SOURCING Collaboration C.A.F.E. Practices Planting trees – Preserving forests
- 13. QUESTIONS
- 14. Starbucks makes business decisions that are both ethical and responsible. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a socially responsible company? Why or why not?
- 15. YES Consumers believe Starbucksissocially responsibleas it is reflected in its community activities.
- 16. Where does a company like Starbucks draw the line on supporting socially responsible programs? How much of its annual budget should go towards these programs? How much time should employees focus on them?Whichprograms shouldit support?
- 17. Starbucks should continuesupporting its fundingfor socially responsible programs like Literacy programs Environmentalsustainabilityand Healthcare maintenance
- 18. How do you measure the results of Starbuck's socially responsible programs?
- 19. It is measured through The conversion rate of literacy Social development of the society
- 21. DISCLAIMER Created by DheepikaC, ResPro Labs during a Marketing Internshipunder Prof. Sameer Mathur, IIMLucknow