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Starting & Growing a Drupal-
based Business
6 Valuable Lessons Learned
By: Dave Terry
Drupalcamp Florida
April 20, 2013
Background
● Entrepreneur
● Lover of all things sales and marketing
● Partner at Mediacurrent - 30+ person team
● Primary organizer of DcATL, ADUG since 2008
● Drupal/OSS evangelist
#6
The More
You Give
The More You
Will Get Back
Complimentary
Service Providers
Wedding List
hosting
providers
The Drupal community
Drupal Give
#5
Listen to Your
Employees &
Customers
Communication/feedback
is desirable
Job security/
peace of mind
open
strategy/vision
Challenge/variety
is welcomed
Is innovation
fostered?
Is my voice
being heard?
What have
we heard?
Is Innovation fostered?
Can I work on things I like
doing?
Iron sharpens Iron
● Polled a cross-section of 12 customers (2013)
● Independent feedback is key (unfiltered)
● Perception is reality
#4
Create Scalable
Processes
Mediacurrent Library
Starting & growing a drupal based business- 6 valuable lessons i have learned
#3
Positioning and
a Singular Focus
are Critical
● 200+ Blog Posts
● 35+ Industry Presentations
● 4 Whitepapers / weekly webinars
● 45 Drupal Events Organized
● ADUG, Drupalcamp Atlanta, and
● Atlanta Drupal Business Summit
● Average Drupal Experience:
5+ years
Drupal Experts
● Primary organizer of the Atlanta
Drupal Business Summit &
Drupalcamp Atlanta
● Over 600 Drupal enthusiasts from
across the Nation
● Largest Drupal event on East coast
Drupal Experts
● Serves every kind of destination
● Serves every kind of traveler
● Offers every class of service
● Operates every kind of aircraft
Unprofitable for most of the past decade
and recently emerged from bankruptcy.
● Serves only well-traveled destinations
● Serves one kind of traveler (leisure)
● Offers only one class of service
● Operates only one kind of aircraft
Profitable every year since they started in
business 20 years ago.
● Serves organizations that need Drupal
● Singular focus on one CMS
● Offer world-class customer service
● Operates to constantly improve
processes & contribute back to the open-
source community
Profitable every year since we started
in business 6 years ago.
● Serves only well-traveled destinations
● Serves one kind of traveler (leisure)
● Offers only one class of service
● Operates only one kind of aircraft
Profitable every year since they started in
business 20 years ago.
#2
Keep Sales
Ahead
of Delivery
Accountability
#1
Culture should
always be #1
Starting & growing a drupal based business- 6 valuable lessons i have learned
The 4 C's
Thank You!
Questions?
@Mediacurent Mediacurrent.com
Dave.Terry@mediacurrent.com
slideshare.net/mediacurrent

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Starting & growing a drupal based business- 6 valuable lessons i have learned