Helping the LatinGRAMMYs Reach a Global Audience
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Achieve Internet, Inc. launched a multilingual website for the Latin Grammy Awards, enhancing user experience and supporting English, Spanish, and Portuguese languages. The project involved migrating over 1,000 pages and implementing a responsive design, which improved site functionality and engagement. Achieve aims to deliver excellent web solutions for enterprise clients, ensuring optimized performance and global reach.
Helping the LatinGRAMMYs Reach a Global Audience
- 1. Launch with Confidence Internationalization: Music to My Ears 9/12/2013 Launching a multilingual website for the masses, to support the 14th annual LatinGRAMMY Awards.
- 2. Agenda About Achieve Key Clients Achieve Services Core Values Achieve: Multilingual Experts The LatinGRAMMY‟s Before Out Dated Theme Poor User Experience (UX) Limited Translation Abilities The Challenge New Platform Multilingual Support Content Migration The Solution Language Support The Panels Module Translation Administration The LatinGRAMMY‟s After Great UX Multilingual Support for New and Old Content Updated Codebase Responsive Design
- 3. Achieve at a Glance legal name founded headquarters leadership mission primary contact info Achieve Internet, Inc. 1998 1767 Grand Avenue, Suite #2 | San Diego, CA 92109 | U.S.A. Ron Huber, Chief Executive Officer Achieve leverages best-in-class Open Source web application development experience, and tools to create optimized platforms for enterprise clients. 800.618.8777 | info@achieveinternet.com Achieve is a leading software development company that leverages Drupal to develop advanced enterprise web and mobile solutions for an array of clients in varying verticals. Achieve has a singular goal: To help you launch your advanced digital platforms with confidence. Our ethos is “it‟s not magic, it‟s excellence,” and our all-star developers deliver on that promise with every new project we take on by consistently exceeding client expectations.
- 4. Key Clients: Media & Entertainment clients
- 6. Achieve Services Achieve builds custom enterprise IT management systems to solve the most complex business challenges. Achieve makes integration easy so you can focus on what is most important to your business – your customers. Optimize the performance of your web site or application to increase productivity and streamline operations. Achieve has vast experience in creating global web solutions that far out perform the competition. „Going Mobile‟ is no longer an option. With Achieve you won‟t have to compromise design for utility. Application Development Integrated Communications Infrastructure Services Globalization Services Mobility & End User Services
- 8. Enterprise websites have already begun the shift to adopt an international online presence A Growing Global Trend
- 9. Multilingual Resume Achieve has deep experience creating multilingual sites that reach an international audience
- 10. Multilingual Support The Latin Recording Academy selected Achieve as their development team for their new multilingual property.
- 12. LatinGRAMMY.com – Before • Needed to update their website in time for the 14th annual Latin GRAMMY awards. • Previous site offered a poor User Experience (UX). • The old content was not multilingual optimized. • Site was not mobile optimized. • There was a lack of brand consistency between LatinGRAMMY.com and GRAMMY.com
- 13. The Challenge
- 14. The Task at Hand • Enhance the User Experience (UX) of the new platform. • Develop a fully functional multilingual site to include the following languages: • English • Spanish • Portuguese • Migrate over 1,000 pages of pre-existing content. • Implement a fully Responsive theme.
- 15. The Solution
- 16. 2. Prepare content types 3. Prepare taxonomy vocabularies and terms 4. Setup localization & international tools 5. Setup translation management tools 6. Create roles for translators 7. Enable language 8. Setup language negotiation 9. Translate content 10. Test translation workflow 1. Identify globalization type Internationalization: The Achieve Way
- 17. Translation Capabilities Filter form to quickly find strings that need to be translated Filter between strings that have and have not been translated, by language as well Context based translation so the site admins can understand where it is being used and where it is coming from
- 18. Translation Interface Translation sets Menu items available under translation menu
- 19. Going Global with Panels The Panels module offered the ability to give the LatinGRAMMY site flexibility and functionality with an easy to use and intuitive back-end interface. Other benefits: • Multilingual capabilities • Quicker deployment time of new pages • Admin configurable • Extremely flexible • Multiple different page layouts • Caching options for improved performance • Scalability
- 20. Panels Homepage Functionality Implemented detection on the block so each pane was detected and given a language Certain block elements were not translatable with the block translation Behind the scenes look at what the Panels layout looks like
- 21. Homepage Part II Not all of the blocks had to be translated using the language detection, such as photos and videos
- 22. Homepage Part III This method was not necessary for every pane, just a tool we implemented when needed
- 23. Content Admin Interface Thumbnail of each content block to make content editing and entry easier for site admins Intuitive back-end interface to enhance the UX for the site admins
- 24. Panels Admin Interface 35 Panels pages in total The whole site was built on Panels
- 26. Achieved a Global Reach • Enhanced the UX • Increased user engagement • Expanded LatinGRAMMYs marketability • Broadened global reach • Support for 3 languages • Simplified the translation process • Increased time to market of new site updates • Better promotion for the 14th annual LatinGRAMMY awards
- 27. Seamless Support in 3 Languages
- 28. User Experience (UX) • Met client UX requirements • Increased functionality • Responsive Design
- 29. Launch with confidence q & a
- 30. Thank You Ron Huber CEO Rhuber@achieveinternet.com 800.618.8777 o. Rob Montero Senior Engineer Rob@achieveinternet.com 800.618.8777 o. Esteban Solano Web Engineer Esteban.solano@achieveinternet.com 800.618.8777 o.
Editor's Notes
- #20: Menu items available under translation menuString overrides that could not be translatedTranslation sets