Starting Up by Failing
15 likes5,544 views
Andre discusses his experience starting and failing with multiple wine-related business ventures before finding success with Adegga.com, an online wine market connecting producers and consumers. He stresses the importance of listening to customers and embracing failure, failing fast through multiple attempts before properly researching and launching a business model that consumers want to pay for. Andre advocates keeping one's vision while learning from mistakes to eventually achieve success and continue scaling internationally.
Starting Up by Failing
- 1. Starting Up by Failing Startup Pirates @ Lisboa 2012
- 2. Photo by Ricardo Bernardo Hi, I’m Andre.
- 3. About me Lisbon, Portugal, World. Computer Science Engineer. Co-Founder of Adegga.com and AVIN. Event organizer. Entrepreneur. First company @ 19 years old.
- 4. Online Wine Guide & Selection of Wine Events
- 5. Adegga Wine Market: 850 People & 300 Wines
- 7. The idea.
- 8. What I thought consumers wanted.
- 9. Top 10 Whites for the Summer What consumers really wanted.
- 10. Fail #1 Didn’t listen to customers.
- 11. What I thought wine producers wanted.
- 12. What wine producers really wanted.
- 13. Fail #2 Selling a product customers didn’t want to pay for.
- 15. Fail #3 Visibility is not money.
- 16. People want wine recommendations. Producers want to promote their wines. I could make money promoting & selling wine at the same time. I was on to something!
- 18. Fail #4 Didn’t do proper research.
- 19. Back to the drawing board. Listen. Research. Discuss. Travel. Think.
- 20. Taste & Buy: A Wine Market!
- 22. What now? Scale & Internationalize.
- 25. Embrace failure.
- 26. Fail fast.
- 27. Have passion.
- 30. Off ye go lads! Twitter: @andrerib