Mettere insieme i Prodotti/Servizi di una Start-Up
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The document provides tips for designing successful products, emphasizing the importance of validating ideas with customers early, failing fast on ideas that don't work, quickly building minimal viable products to test hypotheses, measuring user behavior and feedback to determine what works and what doesn't, and iterating rapidly to improve the product based on lessons learned. It recommends focusing on solving core user problems simply and effectively with default-based designs before overcomplicating the product with unnecessary features or options. The goal is to achieve product-market fit and gain valuable customer retention as efficiently as possible.
Mettere insieme i Prodotti/Servizi di una Start-Up
- 2. 49 Why building an awesome product nobody wants? “Build it, they may not come” Talk to customers, before writing a single code
- 3. 50 Fail-Fast; and Get Traction-Fast Really means Fail-Fast on bad ideas It does not mean abandoning project too quickly
- 4. 51 Quick build, validate, measure and learn. It’s in our engineer DNA that we like to build a perfect system In an early stage, Resist to be perfect
- 5. 52 Can you tell the difference: Progress vs. Wasted Progress? Run tight, small loops of Ideas (Hypothesis), Validate/Measure and Build
- 6. 53 Don’t just accumulate work done without measuring Measurement will give you feedback to continue path, or to change direction User Traffic Retention Rate Bounce Rate User Happiness Conversion Rate
- 7. 54 It’s OK to write messy codes during validation process
- 8. 55 Your spec should be UI prototypes Written spec is easily obsolete The cost of writing, maintaining UI prototype is minimal and fun
- 9. 56 Suppress many of your ideas It’s not a feature to feature competition It’s who solves the problems the best
- 10. 57 Just build it now and fast. No need for optimization yet. Your code will likely be a throw away as you gather feedback
- 11. 58 Concentrate on core scenarios Make it great! No place for mediocrity People either love it Or hate it!
- 12. 59 Ignore your 10% cases. That will take 90% of your energy
- 13. 60 Eat your own dog food daily Use your own product regularly In the early phase, It’s better than hiring a full-time tester
- 14. 61 Boost virality, make sharing a click a way People love to share
- 15. 62 Boost retention rate. Human is a curios being Add a few analytics, news about themselves and friends e.g.“your doc has been viewed 5 times”
- 16. 63 Boost retention rate. Human craves for attentions RIM (Blackberry), Twitter, Facebook do this perfectly They make users addicted to their product, by telling them – “You’re important”
- 17. 64 Minimize Frictions Users are “very lazy” nowadays One click One minute setup No installation
- 18. 65 Don’t give user options Set appropriate default They have enough other things to worry
- 19. 66 Ship your product with a minimum feature set Enough to showcase Your core scenarios Add features later after after undisputable feedback
- 20. 67 After iterations, often ask what features to drop, instead of add Remember, your ideas are just a hypothesis; willing to let go Pivot on your core beliefs, and go to other directions appropriately
- 21. 68 What Microsoft, Google, Apple can’t afford, but you can? They can’t ship a crappy product, even for their beta They have reputation to maintain, You don’t! Use it to run a tight feedback loop to improve your product
- 22. 69 Without instant gratification Users drop like a fly First 60 second experience is critical I saw dead users leaving
- 23. 70 Create a product that 10x better Dare to be different Stand up and get noticed The world is a very noisy place (and getting worse by day…)
- 24. 71 Collect less, better privacy, security. Many analytics tools are good enough to measure user behavior
- 25. 72 Don’t put any features, concepts that you can’t explain in 15 secs Does your product ship with you? Don’t make user think
- 26. 73 Reach Product-Market Fit Phase. Celebrate, Work Harder. 40% will be upset If your service discontinues
- 27. 74 Watch out for your site performance Users have no patience for sluggish sites
- 28. 75 Do a side project/experiment. Minimize your risk Many side projects made it big
- 29. 76 Use Cloud Computing Let’s not be IT guys Let’s focus on building great product Sleep better at night
- 30. 77 Building a new walled garden, community is really, really hard Piggy back existing ones linked-in facebook twitter