Startup Toolkit by Alex De Simone
- 1. T4NT: TECH 4 NON-TECH SERIES Startup Toolkit Products to build, manage, and grow your startup Alex De Simone Founder, Caller Zen & Jobr MS ME‘11, MBA ’16 alexds@stanford.edu Stanford Graduate School of Business January 14, 2015 1
- 2. Stanford Graduate School of Business 2 Do I need a technical co-founder? Summary of Alan Chiu’s first T4NT session…
- 3. Stanford Graduate School of Business 3 Which type of startup are you building?
- 4. Stanford Graduate School of Business 4 Technology As A Product Tech-Enabled Business Tech-Leveraged Business Which type of startup are you building? YES MAYBE NO Technical Co-founder?
- 5. Stanford Graduate School of Business 5 What is your biggest risk right now?
- 6. Stanford Graduate School of Business 6 Market Execution Technical What is your biggest risk right now? - Can you build it? - Does it work? - Can it scale? - Can you put it in the h ands of users? - Can you generate buzz and press? - Retention/growth? - Beat competitors? - Do people want it? - Will they pay for it? - Is there a real need?
- 7. Stanford Graduate School of Business 7 In Session 2, we focused on technical From zero… …To deploy Blank App ?
- 8. Stanford Graduate School of Business 8 Concepts Covered From zero… …To deploy Blank App 1. Applications 2. Databases 3. Environments 4. Version Control 5. Deployment
- 9. Stanford Graduate School of Business 1. Programming Languages To Build Applications 1. Web 2. Native iOS: Android: * many others not included
- 10. Stanford Graduate School of Business 2.
- 11. Stanford Graduate School of Business 3. Three Types of Environments Development Staging Production - Live version of your application - What your customers interact with - Replica of production environment - Used for testing bugs - Also known as “local” or “dev” - Unique to a computer
- 12. Stanford Graduate School of Business 4. Version Control Apps MySQL DB local “git push” repository (cloud)
- 13. Stanford Graduate School of Business 13 5. Web App Deployment Web App “git push” Server (cloud)Local * Assuming you don’t use your own servers. Many others not included
- 14. Stanford Graduate School of Business 14 5. Native App Deployment Native App PlatformLocal * Assuming you don’t use your own servers. Many others not included Submit for approval NOTE: The approval process for native apps can take over 2 weeks.
- 15. Stanford Graduate School of Business 15 Today: Focus on startup tools in five areas of management
- 16. Stanford Graduate School of Business 16 Five Management Areas Team Project CRM Website Analytics
- 17. Stanford Graduate School of Business 17 Criteria for choosing startup tools 1. Does it meet our business needs? 1. Does it save time and $$? 1. Does it make employees and customers happier?
- 18. Stanford Graduate School of Business 18 1. Team Management Payroll/Benefits Recruiting Internal Communication External Conferencing
- 19. Stanford Graduate School of Business Slack: www.slack.com
- 20. Stanford Graduate School of Business 20 Slack: www.slack.com/apps
- 21. Stanford Graduate School of Business Caller Zen + Slack: www.callerzen.com
- 22. Stanford Graduate School of Business Xero: www.xero.com • Accounting • Payroll • Taxes • Invoices • Expenses • Starts $7/mo
- 23. Stanford Graduate School of Business AngelList: www.angel.co • Fundraising • Hiring • Networking • Free to post jobs
- 24. Stanford Graduate School of Business 24 2. Project Management Project Task Management Issue/Error Tracking File Management
- 25. Stanford Graduate School of Business Trello: www.trello.com
- 26. Stanford Graduate School of Business Codebase: www.codebasehq.com
- 27. Stanford Graduate School of Business Honeybadger + Slack: www.honeybadger.io
- 28. Stanford Graduate School of Business 28 3. CRM: Customer Relationship Management Telephony Support Systems Email Support Systems Sales Marketing
- 29. Stanford Graduate School of Business Desk: www.desk.com
- 30. Stanford Graduate School of Business Desk: www.desk.com/apps
- 31. Stanford Graduate School of Business Caller Zen + Desk
- 32. Stanford Graduate School of Business Cloud-based Servers 32 4. Website / Domain Management Simple Website Builders
- 33. Stanford Graduate School of Business Webflow: www.webflow.com
- 34. Stanford Graduate School of Business GoDaddy: www.godaddy.com
- 35. Stanford Graduate School of Business Analytics Testing Payments 35 5. Metrics Management
- 36. Stanford Graduate School of Business Amplitude: www.amplitude.com
- 37. Stanford Graduate School of Business Loader: www.loader.io
- 38. Stanford Graduate School of Business Braintree: www.braintreepayments.com
- 39. T4NT: TECH 4 NON-TECH SERIES Startup Toolkit Products to build, manage, and grow your startup Alex De Simone Founder, Caller Zen & Jobr MS ME‘11, MBA ’16 alexds@stanford.edu Stanford Graduate School of Business January 14, 2015 39
Editor's Notes
- #2: Time: 4min Bit about myself: Stanford in 2009, MS in ME Accenture as a consultant Coding with colleague Moovweb as mobile dev Apply to gsb, got in, left Moov Started Jobr, launched and raised $ and hired team Came to GSB, now customer support software Caller Zen
- #3: Time: 1min Is your product fundamentally a technology product? Examples: Apple – computers Cisco – networking equipment Vmware – server virtualization Palo Alto Networks – firewall Tableau – data visualization tool. How many of you have heard of Tableau btw? $6B market cap founded by Stanford team in 2003 – Prof. Pat Hanrahan, his PhD student Chris Stolte, and GSB student Christian Chabot. Impossible Foods
- #4: Time: 0.5min What type of startup are you building?
- #5: Time: 0.5min What type of startup are you building?
- #6: Time: 0.5min What type of startup are you building?
- #7: Time: 2min What type of startup are you building?
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- #9: Time: 2min
- #10: Time: 2min Backend ties into all of these Common stereotype is iPhone app, Android app. In reality, the def of an application is much broader. Microsoft Word is an app, video games are apps, tamagotchis (which you might remember from the 90s) include both a device and an app that runs within it.
- #12: Time: 2min
- #13: Time: 2min Common stereotype is iPhone app, Android app. In reality, the def of an application is much broader. Microsoft Word is an app, video games are apps, tamagotchis (which you might remember from the 90s) include both a device and an app that runs within it.
- #14: Time: 2min
- #15: Time: 2min
- #16: Time: 0.5min What type of startup are you building?
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- #18: Time: 2min
- #19: Time: 2min
- #21: Time: 2min
- #25: Time: 2min
- #29: Time: 2min
- #33: Time: 2min
- #36: Time: 2min
- #40: Time: 4min Bit about myself: Stanford in 2009, MS in ME Accenture as a consultant Coding with colleague Moovweb as mobile dev Apply to gsb, got in, left Moov Started Jobr, launched and raised $ and hired team Came to GSB, now customer support software Caller Zen