Steps to improve magento e commerce store
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The document outlines steps to improve a Magento e-commerce store, emphasizing the importance of content quality, better presentation, and customer engagement through social media and service improvements. Key recommendations include developing good content, offering social login options, enhancing visuals, and tracking performance metrics. It highlights Magento's advantages like a supportive community and cost-effectiveness, aimed at optimizing the user experience and increasing conversion rates.
Steps to improve magento e commerce store
- 1. STEPS TO IMPROVE MAGENTO E- COMMERCE STORE
- 2. MAGENTO Magento is a very powerful and fast growing e- commerce platform which uses Zend PHP and MySQL databases. Was originally developed by Varian Inc. a U.S. private company head quarters in Culver city, California, with assistance of Volunteers, And was initially released on March 31 2008. 2 StepstoImproveMagentoE-Commerce Store
- 4. 4 StepstoImproveMagentoE-Commerce Store • Magento has large community of developers and users • one is able to leverage the pool of knowledge from Magento contributors Strong Community • Version like Magento Community is free • rest are offered at a very affordable price. Cost Effective • It is easy to install and does not require long and complex process • Version like Magento Community is free • One can easily download magento on the server Easy Installation • Allows Owner to build and optimize the offerings on site • One can make changes according to business requirements and budget Flexible ADVANTAGES
- 5. STEPS FOR IMPROVEMENT 1. Develop Good Content 2. Better Display and Presentation 3. Use of Social Log in option 4. Presence in Social Media 5. Better Customer Services 6. Tracking & Measuring Efforts 5 StepstoImproveMagentoE-Commerce Store
- 7. DEVELOP GOOD CONTENT For e-commerce one thing that will never change is importance of quality content on website, Content was, is and will be the most important factor to convert visitors of website into buyer. Thus, as an e-commerce business owner one has to focus on developing content in most convenient way which is related to customer needs and preference. 7 StepstoImproveMagentoE-Commerce Store
- 8. BETTER PRESENTATION OF CONTENT 8 StepstoImproveMagentoE-Commerce Store
- 9. BETTER PRESENTATION OF CONTENT E-Commerce Market is the market which is highly affected with the experiences of customer with website while purchasing. Thus one should focus on the aspect by, Creating better visuals and videos of Product, Enabling Easy Navigation to check the Content on site, Providing features to check the product in different size, Easy Drag & Drop Option. 9 StepstoImproveMagentoE-Commerce Store
- 10. ENABLE SOCIAL LOG IN OPTION 10 StepstoImproveMagentoE-Commerce Store
- 11. ENABLE SOCIAL LOG IN OPTION To make a separate Log in Id and then to access E- commerce Website may prove headache for site visitor, Which may then after lead them to not purchasing from the website, Thus one should provide the customer option for log in with their social account, Which will help them to retain their customers. 11 StepstoImproveMagentoE-Commerce Store
- 12. PRESENCE IN SOCIAL MEDIA 12 StepstoImproveMagentoE-Commerce Store
- 13. PRESENCE IN SOCIAL MEDIA Presence in Social Media helps one to, Reach to the Target audience, Stay Interactive with Customers, Create Brand Awareness, Increase and Spread the reach of business. 13 StepstoImproveMagentoE-Commerce Store
- 15. BETTER CUSTOMER SERVICE We are living in the world surrounded with services. One should focus on their offerings and services to the customer to provide the customer best experience with company to create positive brand image. It can be done through, Easy Check in and Payment Process Providing quick solutions to the problems Providing Regular Updates 15 StepstoImproveMagentoE-Commerce Store
- 16. TRACKING AND MEASURING YOUR EFFORTS 16 StepstoImproveMagentoE-Commerce Store
- 17. TRACKING AND MEASURING YOUR EFFORTS For an E-commerce Player it is necessary to keep track of their efforts and its results. One with the use of tools like, Google Analytics, Web Master, Extensions for Summary Report, Can track the impact of all the activities and can measure the performance of E-Commerce site 17 StepstoImproveMagentoE-Commerce Store
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