Luke Smith is an 18-year-old college student who enjoys horror films, rock music, video games, and spending time with friends. He studies media studies, film studies, and game development. On weekends, Luke socializes with friends and his girlfriend, having a few drinks and takeout. He prefers horror films like Saw and Insidious to romance films or Disney. The target audience for the film Cold Blood are 18-24 year old college students who enjoy thrill and action films and can relate to the student characters.