Global Forum 2012: Session #3
Big Data, Social Media, Systemic Models, and Governance

Steven Adler
IBM Information Governance Solutions
                                                          © 2010 IBM Corporation
When the Financial Crisis hit in October 2008




              ...why were its causes and effects a surprise?
                                                   © 2010 IBM Corporation
When Greece couldn't make its debt payments in 2009




     ...Why didn't we foresee the impact on interest rates?
                                                   © 2010 IBM Corporation
When 57% of American Farmland is ruined by Drought...




                ...How will that effect the global economy?
                                                  © 2010 IBM Corporation
Making Predictions is Difficult...




     ...When we aren't paying attention to what's happening
                                                  © 2010 IBM Corporation
Even when we are paying attention




            ...there is a lag between event and information
                                                  © 2010 IBM Corporation
Big data makes it possible to analyze ALL available data and
eliminate latency and lags in understanding crises

        Cost effectively manage and analyze all available data, in its
             native form – unstructured, structured, streaming




          Website                                          Social Media




             Billing
                       ERP                            Network Switches
                              CRM         RFID


                                                                          © 2010 IBM Corporation
Example: A Massive Earthquake in Australia...




                                 Gold Mine




    Perth




             Will have a ripple effect across South East Asia
    8                                              © 2010 IBM Corporation
In the old days, markets priced the effects...




           But Today, you use Big Data to monitor the impact
     9                                             © 2010 IBM Corporation
Combining Satellite Images
We can know:

  where every ship is in port and en route

  What they carry, and their destination

  Speed and Course

  Maintenance Record and Personnel

  Buyers and Sellers

  Logistical Supply Chain

  Industrial Dependencies

  Markets and Makers




 ...with logistics data
   10                                        © 2010 IBM Corporation
Using Local Reporting of damage



Smartphone Images
Uploaded with geotags
Image recognition of
Damaged facilities
Compared to port data on
Goods volume per day




    ...and historical data we can assess economic impact
      11                                           © 2010 IBM Corporation
Meanwhile Employees scour media reports


Each report is a
lead that a search
engine uses to find
more of the same.
Employees
comment on the
reports adding
experience and
interpretation. In
real time, you build
rich understanding
of what's
happening.


...and post articles that are indexed and researched
 12                                             © 2010 IBM Corporation
They attend meetings and conferences




Their metadata allows you to
Perform federated search
On the meeting or conference
They attended and index the larger
Contextual information to magnify
Their experience and provide
Richer context.




...and send photos, ideas, and updates
  13                                     © 2010 IBM Corporation
This vision combines data from human and computer




                    ...Sensors with Big Data Actuators
 14                                           © 2010 IBM Corporation
Every day we are confronted with crises big and small




               ...that we want to master with information
 15                                              © 2010 IBM Corporation
Big Data is the way to master our information
    1. Business and IT
    Identify
    information sources available.                      2. IT Delivers Platform
                                                        that enables creative
                                                        exploration of all available data
                                                        and content.


            +

4. New insights drive
      integration with
  traditional technology.

                                     3. Business explores data
                                      and relationships creating
                                          and testing hypotheses.

                               ...and turn challenges into opportunities
                                                                               © 2010 IBM Corporation
KTH Swedish Royal Institute
          of Technology Reducing
             Traffic Congestion
          Capabilities Utilized:
                Stream Computing
     •    Deployed real-time Smarter Traffic system to
          predict and improve traffic flow.
     •    Analyzes streaming real-time data gathered from
          cameras at entry/exit to city, GPS data from taxis
          and trucks, and weather information.
     •    Predicts best time and method to travel such as
          when to leave to catch a flight at the airport

     Significant benefits:
     •    Enables ability to analyze and predict traffic
          faster and more accurately than ever before
     •    Provides new insight into mechanisms that affect
          a complex traffic system
     •    Smarter, more efficient, and more
          environmentally friendly traffic



17
Vestas optimizes capital
     investments
     Capabilities:
       Hadoop System
       Data Warehousing


     • Model the weather to optimize
       placement of turbines, maximizing
       power generation and longevity.
     • 3 weeks to 3hrs.
       Reduce time required to identify
       placement of turbine from weeks
       to hours.
     • 2.5 PB of structured and semi-
       structured data.
       Growing to 16PB 2015




18
Session #3 Agenda
 1. Annika Bränström, Director General Bolagsverke - Swedish Companies Registration Office, Sweden

  E-Government Practices and Future Direction in Sweden

 2. Latif Ladid, President IPv6 Forum; Senior Researcher University of Luxemburg, Luxemburg

  Governments Enabled with IPv6

 3. Samia Melhem, Lead ICT Policy Specialist, Chair eDevelopment Group World Bank

  Open Data and Big Data at the World Bank

 4. Eikazu NIWANO, Producer Research and Development Planning Department, NTT Corporation, Japan

  E-government Vision

 5. Pascal poitevin, Head of Department, Secretary Committee Strategy of Information Systems, Institut
      de l'Elevage, france

   Livestock and Big data

 6. Alan R. Shark, Executive Director, Public Technology Institute – PTI, USA

   The “Big” Factor in Data, Civic Media: New Patterns of Governance

 7. Anja Wyden Guelpa Chancellor of State of geneva, switzerland

  Transformation Model: When a New Front End forces Back Office Changes


                                                                                               © 2010 IBM Corporation

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Steven adler ibm big data predictions

  • 1. Global Forum 2012: Session #3 Big Data, Social Media, Systemic Models, and Governance Steven Adler IBM Information Governance Solutions © 2010 IBM Corporation
  • 2. When the Financial Crisis hit in October 2008 ...why were its causes and effects a surprise? © 2010 IBM Corporation
  • 3. When Greece couldn't make its debt payments in 2009 ...Why didn't we foresee the impact on interest rates? © 2010 IBM Corporation
  • 4. When 57% of American Farmland is ruined by Drought... ...How will that effect the global economy? © 2010 IBM Corporation
  • 5. Making Predictions is Difficult... ...When we aren't paying attention to what's happening © 2010 IBM Corporation
  • 6. Even when we are paying attention ...there is a lag between event and information © 2010 IBM Corporation
  • 7. Big data makes it possible to analyze ALL available data and eliminate latency and lags in understanding crises Cost effectively manage and analyze all available data, in its native form – unstructured, structured, streaming Website Social Media Billing ERP Network Switches CRM RFID © 2010 IBM Corporation
  • 8. Example: A Massive Earthquake in Australia... Gold Mine Perth Will have a ripple effect across South East Asia 8 © 2010 IBM Corporation
  • 9. In the old days, markets priced the effects... But Today, you use Big Data to monitor the impact 9 © 2010 IBM Corporation
  • 10. Combining Satellite Images We can know:  where every ship is in port and en route  What they carry, and their destination  Speed and Course  Maintenance Record and Personnel  Buyers and Sellers  Logistical Supply Chain  Industrial Dependencies  Markets and Makers ...with logistics data 10 © 2010 IBM Corporation
  • 11. Using Local Reporting of damage Smartphone Images Uploaded with geotags Image recognition of Damaged facilities Compared to port data on Goods volume per day ...and historical data we can assess economic impact 11 © 2010 IBM Corporation
  • 12. Meanwhile Employees scour media reports Each report is a lead that a search engine uses to find more of the same. Employees comment on the reports adding experience and interpretation. In real time, you build rich understanding of what's happening. ...and post articles that are indexed and researched 12 © 2010 IBM Corporation
  • 13. They attend meetings and conferences Their metadata allows you to Perform federated search On the meeting or conference They attended and index the larger Contextual information to magnify Their experience and provide Richer context. ...and send photos, ideas, and updates 13 © 2010 IBM Corporation
  • 14. This vision combines data from human and computer ...Sensors with Big Data Actuators 14 © 2010 IBM Corporation
  • 15. Every day we are confronted with crises big and small ...that we want to master with information 15 © 2010 IBM Corporation
  • 16. Big Data is the way to master our information 1. Business and IT Identify information sources available. 2. IT Delivers Platform that enables creative exploration of all available data and content. + 4. New insights drive integration with traditional technology. 3. Business explores data and relationships creating and testing hypotheses. ...and turn challenges into opportunities © 2010 IBM Corporation
  • 17. KTH Swedish Royal Institute of Technology Reducing Traffic Congestion Capabilities Utilized: Stream Computing • Deployed real-time Smarter Traffic system to predict and improve traffic flow. • Analyzes streaming real-time data gathered from cameras at entry/exit to city, GPS data from taxis and trucks, and weather information. • Predicts best time and method to travel such as when to leave to catch a flight at the airport Significant benefits: • Enables ability to analyze and predict traffic faster and more accurately than ever before • Provides new insight into mechanisms that affect a complex traffic system • Smarter, more efficient, and more environmentally friendly traffic 17
  • 18. Vestas optimizes capital investments Capabilities: Hadoop System Data Warehousing • Model the weather to optimize placement of turbines, maximizing power generation and longevity. • 3 weeks to 3hrs. Reduce time required to identify placement of turbine from weeks to hours. • 2.5 PB of structured and semi- structured data. Growing to 16PB 2015 18
  • 19. Session #3 Agenda 1. Annika Bränström, Director General Bolagsverke - Swedish Companies Registration Office, Sweden E-Government Practices and Future Direction in Sweden 2. Latif Ladid, President IPv6 Forum; Senior Researcher University of Luxemburg, Luxemburg Governments Enabled with IPv6 3. Samia Melhem, Lead ICT Policy Specialist, Chair eDevelopment Group World Bank Open Data and Big Data at the World Bank 4. Eikazu NIWANO, Producer Research and Development Planning Department, NTT Corporation, Japan E-government Vision 5. Pascal poitevin, Head of Department, Secretary Committee Strategy of Information Systems, Institut de l'Elevage, france Livestock and Big data 6. Alan R. Shark, Executive Director, Public Technology Institute – PTI, USA The “Big” Factor in Data, Civic Media: New Patterns of Governance 7. Anja Wyden Guelpa Chancellor of State of geneva, switzerland Transformation Model: When a New Front End forces Back Office Changes © 2010 IBM Corporation