Stop That: Common Technical SEO Problems & How to Fix Them
9 likes6,666 views
The document discusses common technical SEO problems and their solutions, emphasizing the importance of proper indexing, speed optimization, and mobile responsiveness. It recommends using responsive web design and providing correct canonical links for different content versions. Additional tips include proper title tags, meta descriptions, and fixing 404 errors to enhance site performance.
Stop That: Common Technical SEO Problems & How to Fix Them
- 1. STOP THAT COMMON TECHNICAL SEO PROBLEMS & HOW TO FIX THEM TWEET: @DANADITOMASO SLIDES: KICKPOINT.CA/WCYYC
- 3. GET ALL THE LINKS http://tinyurl.com/dd-wcyyc Also: • Google Analytics • Google Webmaster Tools
- 4. INDEXING
- 5. START WITH A CRAWL
- 8. 404 ERRORS
- 9. SPEED
- 10. MOAR SPEED DATAZ • Add this to Google Analytics: http://kickpoint.ca/site-performance-dashboard-for- google-analytics/
- 11. SLOW PAGES = MORE BOUNCES • Bounce advanced segment: http://tinyurl.com/bounceas • Landing Page vs Load Time Custom Report: http://tinyurl.com/morespeedlessbounce
- 12. TIMELINE
- 14. GOOGLE SAYS 1. Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. 2. If responsive design is not the best option to serve your users, Google supports having your content being served using different HTML. The different HTML can be on the same URL or on different URLs, and Googlebot can handle both setups appropriately if you follow our recommendations.
- 15. VARY HTTP HEADER • If your site serves different content depending on the user agent, add this:
- 16. • Google can figure it out if you have a max-width that makes sense for mobile devices • Do NOT block CSS, JavaScript and images RESPONSIVE INDEXING
- 17. ALTERNATE & CANONCIAL • On the desktop page <link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" > • On the mobile page <link rel="canonical" href="http://www.example.com/page-1" >
- 18. CANONICALIZATION Useful if there’s possible parameter issues: <link rel="canonical" href="http://www.example.com/product.php? item=swedish-fish"/>
- 19. PAGINATION rel=next & rel=prev (already in Yoast SEO)
- 20. CODE
- 21. VALIDATE? • Not a SEO ranking factor • Fix what you can
- 22. TITLE TAGS
- 23. META DESCRIPTION
- 25. PROPER HEADINGS • H1 – H2 • H3 – H2 – H2 • H3 • H3 • Only ONE h1!
- 26. SEO BROWSER
- 27. NO DUPLICATE CONTENT • site:yoursite.com • SEOmoz site crawl
- 28. SOCIAL
- 29. FACEBOOK ADMIN • Set up in Yoast, always test
- 30. TWITTER CARDS • Yoast SEO comes to the rescue!
- 31. AUTHORSHIP • Yet again, it’s in Yoast
- 32. RELAX!