Mike Dillard is a top multilevel marketer who is known for his book "Magnetic Sponsoring" about attracting people. He started his own MLM prospecting company called Dillard Inc. that systematized his campaign. Though criticized for starting with just 35 reps, Dillard motivated them and grew to 500 reps within months, making over $500,000 in sales that year. His non-traditional approaches to MLM strategies are widely discussed.