Storm Con2012

Editor's Notes

• #9: Revisit IGA and bylaws to ensure reflection of current goals Revisit priority pollutant focus and associated behaviors to determine strategies - methodically Employ tools to measure embraced behavior - tracking and evaluate resource expenditures ?
• #11: When I think about education and outreach, I consider it across all Minimum Control Measures. IDDE, CSW, PCSW, GHPP
• #14: I also keep in my mind the 1999 text in the Federal Register regarding Maximum Extent Practicable. EPA envisioned an iterative process that would take 10-15 years to eliminate water quality impairments caused by MS4s In this frame of mind, education and outreach was never expected to be a permanent effort if MCMs were effective Illicit discharges were reported when found and citizens disposed of all waste properly Construction sites were all maintained properly and inspections were self-conducted to identify corrective actions Maintenance facilities were managed in pristine condition with pollution prevention integrated into all operations Watersheds were planned wisely, all developments included water quality treatment and permanent maintenance
• #16: The many unique differences between one program and another were fascinating, but frustrating at the same time Each partnership had its own approach and localized resources to approach education and outreach with One unifying theme – credit Mindy Fohn for illustrating this point for me – effectiveness is best defined by direct observations
• #17: If we aren’t clear where the end point might be, perhaps we could trend against categorical expenses incurred by other MS4s Trouble comparing due to expense categories and not tracking all things. Did start to get me thinking about budget amounts and the “knee of the curve” argument for CSO LTCPs exponential output of cost to generate an incremental benefit result put that idea into the parking lot for later use
• #18: One of these things is not like the other…stormwater is the only mandated effort required to change social and institutional behaviors.
• #19: Man’s impact upon the environment is nothing new. We have always been slow to acknowledge our need to embrace best practices in order to get the most out of the land. Hugh Bennett was the first to definitively communicate to the nation that the Dust Bowl was the result of man’s behavior The impact was wide, personal, and deadly – a consequence we may be to far from to appreciate the correlation to stormwater runoff
• #20: source: CNN 8/16/2012 http://www.cnn.com/2012/08/16/business/tobacco-health-warnings/index.html?hpt=hp_c2 Even measuring raised awareness isn’t a very good indicator of good behavior. America has one of the highest levels of national awareness about the health effects of smoking. And yet it continues to be the habit of choice for so many. Awareness does not equal embraced behavior.
• #30: Guns kill people and people create pollution The Causes of Pollution Conceptually, pollution is NOT the affect of pollutants. Pollution is the result of the ACT of introducing a pollutant into the environment. Therefore, MS4s should focus education on the pollutant generator. With proper behavior, pollution doesn’t occur and permit is not necessary.
• #31: Changing behavior is the underlying principle of any public education and outreach effort. Use a variety of assessment methods to evaluate the effectiveness. Are public education and outreach programs changing public awareness and behaviors?
• #35: US Stormwater education focuses on surveys and evaluations, but leave direct measurments off hoping that raised awareness will equate changed behaviors McKenzie-Mhor understands that sustainable behaviors are the result of a targeted outreach effort the starts with direct measurements and is supported by indirect assessments.