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Outcome Mapping Adapted from a presentation by Simon Hearn,  Overseas Development Institute [email_address]
Outline and aims Introduce principles of Outcome Mapping Give an overview of the steps
Social change can be … Complex :   involve a confluence of actors and factors Unstable:   independent of project duration Non-linear:  unexpected, emergent, discontinuous Two-way:   intervention may change Beyond control:  but subject to influence Incremental, cumulative:  watersheds &    tipping points Source: Terry Smutylo
Challenges in evaluating in social change interventions Establishing cause & effect in open systems Measuring what did not happen Reporting on emerging objectives Justify continuing “successful” interventions Timing – when to evaluate Encouraging iterative learning among partners Clarifying values Working in ‘insecure’ situations Source: Terry Smutylo
Brief definition of OM A participatory method for planning, monitoring  and evaluation Focused on changes in behaviour of those with whom the project or program works Oriented towards social & organizational learning
Three  key  concepts in OM: Sphere of influence Boundary Partners Outcomes understood as changes in behaviour
There is a limit to our influence Project Partners Beneficiaries Sphere of control Sphere of influence Sphere of interest
There is a limit to our influence Inputs, activities, outputs Outcomes: Changes in behavior Impact: Changes in state Sphere of control Sphere of influence Sphere of interest
Participatory  research on  demonstration  farms  to develop  approaches  to drip irrigation Farmers  participate  in field trials Participating  farmers learn how to  use drip irrigation  equipment Extension workers  visit demonstration  farms Training of  extension  workers Publication of  performance of  different set-ups Increased  knowledge of  techniques Extension workers  promoting drip  irrigation Farmers adopting  drip irrigation  methods Reduced  numbers of  new wells Greater quantities  of groundwater  available Source: Terry Smutylo
Who are your boundary partners? Programme Beneficiaries Stakeholders Boundary Partners
 
The Problem with  Impact Source: Terry Smutylo Impact implies… The reality is… Cause & effect Open system Positive, intended results Unexpected positive & negative results occur Focus on ultimate effects Upstream effects are important Credit goes to a single contributor Multiple actors create results & need credit Story ends when program obtains success Change process never ends
Focus of Outcome Mapping Outcome Mapping Community ownership increases Program influence decreases Inputs Activities Outputs Outcomes Impacts
 
Step 3: Boundary Partners Those individuals, groups, & organizations with whom a program interacts directly to effect change & with whom the program can anticipate some opportunities for influence.
Step 4: Outcome Challenge Describes behaviour of a single boundary partner Sets out the ideal actions, relationships activities  Describes the boundary partner’s contribution to the vision
Step 5: Progress Markers (Deep transformation) (Active engagement) (Early positive responses) Love to see Like to see Expect to see
How can we measure... ?   Greater awareness… Empowered women… Community ownership… Reduced conflict… Increased collaboration… Governmental commitment… Gender sensitivity… Equal access… Budgetary transparency… Active participation…   Poverty alleviation… Strengthened capacity…

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Workshop: Outcome mapping (modified from Outcome Mapping Learning Community)

  • 1. Outcome Mapping Adapted from a presentation by Simon Hearn, Overseas Development Institute [email_address]
  • 2. Outline and aims Introduce principles of Outcome Mapping Give an overview of the steps
  • 3. Social change can be … Complex : involve a confluence of actors and factors Unstable: independent of project duration Non-linear: unexpected, emergent, discontinuous Two-way: intervention may change Beyond control: but subject to influence Incremental, cumulative: watersheds & tipping points Source: Terry Smutylo
  • 4. Challenges in evaluating in social change interventions Establishing cause & effect in open systems Measuring what did not happen Reporting on emerging objectives Justify continuing “successful” interventions Timing – when to evaluate Encouraging iterative learning among partners Clarifying values Working in ‘insecure’ situations Source: Terry Smutylo
  • 5. Brief definition of OM A participatory method for planning, monitoring and evaluation Focused on changes in behaviour of those with whom the project or program works Oriented towards social & organizational learning
  • 6. Three key concepts in OM: Sphere of influence Boundary Partners Outcomes understood as changes in behaviour
  • 7. There is a limit to our influence Project Partners Beneficiaries Sphere of control Sphere of influence Sphere of interest
  • 8. There is a limit to our influence Inputs, activities, outputs Outcomes: Changes in behavior Impact: Changes in state Sphere of control Sphere of influence Sphere of interest
  • 9. Participatory research on demonstration farms to develop approaches to drip irrigation Farmers participate in field trials Participating farmers learn how to use drip irrigation equipment Extension workers visit demonstration farms Training of extension workers Publication of performance of different set-ups Increased knowledge of techniques Extension workers promoting drip irrigation Farmers adopting drip irrigation methods Reduced numbers of new wells Greater quantities of groundwater available Source: Terry Smutylo
  • 10. Who are your boundary partners? Programme Beneficiaries Stakeholders Boundary Partners
  • 11.  
  • 12. The Problem with Impact Source: Terry Smutylo Impact implies… The reality is… Cause & effect Open system Positive, intended results Unexpected positive & negative results occur Focus on ultimate effects Upstream effects are important Credit goes to a single contributor Multiple actors create results & need credit Story ends when program obtains success Change process never ends
  • 13. Focus of Outcome Mapping Outcome Mapping Community ownership increases Program influence decreases Inputs Activities Outputs Outcomes Impacts
  • 14.  
  • 15. Step 3: Boundary Partners Those individuals, groups, & organizations with whom a program interacts directly to effect change & with whom the program can anticipate some opportunities for influence.
  • 16. Step 4: Outcome Challenge Describes behaviour of a single boundary partner Sets out the ideal actions, relationships activities Describes the boundary partner’s contribution to the vision
  • 17. Step 5: Progress Markers (Deep transformation) (Active engagement) (Early positive responses) Love to see Like to see Expect to see
  • 18. How can we measure... ? Greater awareness… Empowered women… Community ownership… Reduced conflict… Increased collaboration… Governmental commitment… Gender sensitivity… Equal access… Budgetary transparency… Active participation… Poverty alleviation… Strengthened capacity…

Editor's Notes

  • #4: The reality is … In summary these boil down to 3 main challenges: Establishing attribution Tracking learning along the way – new problems and solutions emerge as you learn Spin and counter-spin (fear of failure and loss of funding rather than desire for feedback) In the face of such complexity: How can we show that we have made a difference with our research / project? Proving causality is difficult, especially when there are several factors and actors at work How can we reduce the unknowns regarding our contribution? How can we share the credit? The tipping point by Malcolm Gladwell and Getting to Maybe by Westley, Zimmerman and Patton
  • #6: Main Messages In a results’ chain OM helps you think about the « outcomes » section Definition of Program: A group of related projects and activities with a specific set of resources (human, financial, capital) directed to the achievement of a set of goals within a specified period of time Can be used by projects, organizations, and communities too
  • #7: OM does three innovative things that add value to existing PM&E methods: Defines the system borders, roles and responsibilities where the program operates; Identifies the prominent actors who are the ongoing drivers of the changes; and Sets milestones that mark the path of change;
  • #8: The way a focus on measuring ‘impact’ plays out is not suitable in the context of many projects and programmes -> we need to recognise the limits of a project’s influence, and shape our planning, learning, and accountability functions around “outcomes”, which are further ‘upstream’ from impacts. Limits depend on time, geography, resources, contacts, politics Looking from the point of view of a project, we see Sphere of control = operational environment Sphere of Influence = Relationships & Interactions Sphere of Interest = social, economical, environmental states & trends DIRECT CONTROL DIRECT INFLUENCE INDIRECT INFLUENCE This relates to concepts you may be familiar with from the log frame, along the results chain through to intended impacts. The premise is -> we can’t control everything we’d like to see change -> this is not something unscientific: complexity theory (and common sense!) tells us that real, sustainable change involves the combination of a number of different factors, and is a product of the interaction of many different actors and stakeholders -> Outcome Mapping is concerned with the level where a programme has direct influence Complexity cross-reference: Systems with multiple actors, inter-related and connected with each other and with their environment Various forces interacting with each other, interdependent (e.g. political and social dimensions) In these situations, change occurs because of the interaction of multiple actors and factors; can’t be controlled by one programme Very difficult to predict what ‘impacts’ might be achieved in advance; SDOIC means inherent unpredictability, that isn’t unscientific but based on careful investigation Common mistakes include trying to deliver clear, specific, measurable outcomes; better to work with inevitable uncertainty than to plan based on flimsy predictions Russell Ackoff : 3 kinds of problems: Mess, problem and puzzle. MESS has no defined form or structure, not a clear understanding of what’s wrong, often involves economic, technological, ethical and political issues. Common mistake is to carve off part of a mess, deal with it as a problem and solve it as if it was a puzzle (as the simple causal chain from inputs to impact tries to do) -> need to recognise messy realities
  • #9: The way a focus on measuring ‘impact’ plays out is not suitable in the context of many projects and programmes -> we need to recognise the limits of a project’s influence, and shape our planning, learning, and accountability functions around “outcomes”, which are further ‘upstream’ from impacts. Limits depend on time, geography, resources, contacts, politics Looking from the point of view of a project, we see Sphere of control = operational environment Sphere of Influence = Relationships & Interactions Sphere of Interest = social, economical, environmental states & trends DIRECT CONTROL DIRECT INFLUENCE INDIRECT INFLUENCE This relates to concepts you may be familiar with from the log frame, along the results chain through to intended impacts. The premise is -> we can’t control everything we’d like to see change -> this is not something unscientific: complexity theory (and common sense!) tells us that real, sustainable change involves the combination of a number of different factors, and is a product of the interaction of many different actors and stakeholders -> Outcome Mapping is concerned with the level where a programme has direct influence Complexity cross-reference: Systems with multiple actors, inter-related and connected with each other and with their environment Various forces interacting with each other, interdependent (e.g. political and social dimensions) In these situations, change occurs because of the interaction of multiple actors and factors; can’t be controlled by one programme Very difficult to predict what ‘impacts’ might be achieved in advance; SDOIC means inherent unpredictability, that isn’t unscientific but based on careful investigation Common mistakes include trying to deliver clear, specific, measurable outcomes; better to work with inevitable uncertainty than to plan based on flimsy predictions Russell Ackoff : 3 kinds of problems: Mess, problem and puzzle. MESS has no defined form or structure, not a clear understanding of what’s wrong, often involves economic, technological, ethical and political issues. Common mistake is to carve off part of a mess, deal with it as a problem and solve it as if it was a puzzle (as the simple causal chain from inputs to impact tries to do) -> need to recognise messy realities
  • #10: Example...
  • #12: The three biggest mistakes when monitoring and evaluating development projects are: Only focussing on outputs (how many meetings, how many publications) Only focussing on impacts (decrease in infant mortality, new legislation, access to water, incidence of malaria) Assuming a causal link between the two
  • #13: conclusion: « impact » is a highly politicized concept in development. OM focuses on outcomes not impact there are other methods to do impact assessment at OM African Users Workshop in Niamey, January 2007: OM not only about P,M&E but about the way you conceptulize development
  • #14: Important to focus on outcomes… Taking again our simplified results chain, we can map the ownership of our local partners or beneficiaries. We see that this increases. At the level of inputs, our partners don’t have a lot of say – decisions about money, who to work with and where to work are largely made by the program or even the donor. But at the impact level, it all depends on the partners and the beneficiaries. Outcome mapping is focussed at the level of outcomes. This is because the partner ownership is high enough to be able to see an effect, some observe changes and the programme influence is high enough to be able to say with some confidence that those changes originated from the intervention.
  • #18: Not a lock step progression Indicate DEPTH of change; signals that change is happening Milestones Spectrum of transformation
  • #19: This level of generality is OK for higher level audiences but, for M&E and at the operational level, greater specificity is essential.