Storyrelling data analytics
- 1. Can Data Analytics Help With Storytelling? • …include internal biases • ...overemphasize financials… • …hide real indicators of activity • …lack “proof” that strategy is working… What you tell The Street might… • …the challenge is to create insight… • …and use it to link with your story to build credibility… Analytics is the mean to an end.. • …“real time indicators” that support your story… • …”macro trends” and leads on underlying behavior… What you should tell The Street could include… Prepared by emiliojf.rodriguez@gmail.com
- 2. Real Time Indicators Provide Direct Feedback On Strategy… Key word = “paint” correlates the highest with word “wood stain…” …could this suggests tha companies with premium “wood stain” products are well positioned for consumer needs?? Consistent correlation over time…. Prepared by emiliojf.rodriguez@gmail.com
- 3. Relevant Indicators Will Also Correlate with Shareholder Value Creation…. Source: Google correlate High frequency indicators will also help explain returns and “momentum” …. Prepared by emiliojf.rodriguez@gmail.com Companies should focus on selective indicators only…! Sometimes messaging focuses on indicators which are not relevant (from a shareholder value perspective) Google search activity suggests that paint consumption bounced back during the recession…
- 4. Analytics Can Also Help To Provide Validation Of Company Strategy… Dark green indicates high google search activity for key word = paint Why are most stores located in states where google search activity is the lowest? Prepared by emiliojf.rodriguez@gmail.com Source: Google correlate
- 5. The Street Has Already Incorporated This New Technology…Why Wouldn’t IRO’s Do The Same? Prepared by emiliojf.rodriguez@gmail.com