Storytellers, Avid Script
- 1. STORYTELLERS
- 2. 1. ROOM IN SHADOW. CAMERA VO: There have always been PULLS BACK TO REVEAL BANK OF 6-8 AVID storytellers. MONITORS ON PEDESTALS WITH CLIPS OF STORIES SFX: THUNDER, KEENING WOLVES FROM DINOSAURS TO CAVE VO: The ancients, who lived in close PAINTING TO SPACE SHOTS CAMERA CATCHES LITTLE connection with the world around GLIMPSES OF EACH. them, yet were helpless to understand the origin of the stars . . . the history of the earth . . . or the AVID ICONS. CURSOR secrets of the sea . . . told stories. HIGHLIGHTS “BILL FLAHERTY CORPORATE VIDEO.” OTHER Early cave paintings tell us that we ICONS ARE LABELED “BILL—COMPANY PICNIC,” had a need to communicate as soon “BILL—NAB SPEECH.” as we could make sounds . . . before we found language. We need stories. SFX: BIG BANG A GFX EXPLOSION OR ERUPTION BLOWS BILL BILL: Myths were the stories that FLAHERTY ONTO A MONITOR. NEXT MONITOR combined a people’s imagination IN SEQUENCE POPS UP HIS TITLE. with the desire to know who they were in relation to everything around them . . . and to tell others. (name of script or show) 10/22/06 1
- 3. 2. TRANSITION SPIN TO BANK VO: In a way, not much has OF MONITORS. PROGRAM CLIPS BECOME changed—although everything about RECOGNIZABLE—FRONTLINE, THE ENGLISH PATIENT, THE the way we see and relate to the SOPRANOS, CNN, NFL, GARY world has changed. Today, motion COOPER AS LEW GEHRIG, MLK & “I HAVE A DREAM,” pictures, radio, television, mass JFK & “ICH BIN EIN BERLINER,” LADY AND THE media, new media—are the hallmark TRAMP EATING SPAGHETTI, LOCAL NEWSCASTER MID- of a century of imagination and SPIEL, INFOMERCIAL, CAR SPOT. creative storytelling. We’re still basically storytellers, and everyone has a story to tell. But the process has changed. The audience has changed. The world has changed. And Avid technology is an essential GFX: CONNECT WITH AVID. force in those changes. TRANSITION SPIN BRINGS UP ICON “DAVID SFX: ELECTRONIC WHOOSH KRALL—CORPORATE VIDEO,” WITH OTHER ICONS LABELED DAVID: Today, mass media is “DAVID—TITLES,” DAVID—COMDEX.” redefining itself. It’s moving beyond HIGHLIGHTING CORPORATE mass communication to mass VIDEO BRINGS DAVID UP ON ONE MONITOR; HIS TITLE collaboration, creating connections COMES UP ON ANOTHER. not possible before. (name of script or show) 10/22/06 2
- 4. 3. JAMIE EDITING. KEYBOARD, VO: Producers, broadcasters, AVID INTERFACE. advertisers, web masters, editors, graphic artists, music and audio specialists—all of us are converging—becoming a community defined by the creativity we share. WEBSITE, OTHER NEW Programming is becoming APPLICATIONS interactive, more flexible, but also more complex to create and distribute via NTSC, PAL, DTV, DVD, film, intranet, the web and a host of GFX: AVID. CREATIVITY IS YOUR ONLY OTHER TOOL. new digital interactive media. DAVID: These distribution methods DAVID ON MONITOR. contribute to building a creative community. They make it possible for a creative group in a collaborative environment to produce a centrally developed story. (name of script or show) 10/22/06 3
- 5. 4. TRANSITION SPIN TO AERIAL And Avid is the single source for a FOOTAGE OF AVID, GUY ENTERING DOOR. DAVID wide range of solutions that enable STILL VISIBLE ON ANOTHER MONITOR. them to work together. GLOBE GFX WITH SQUARE VO: Since 1989, we’ve provided PLANES REVOLVING. creative people around the world with powerful, intuitive tools to use in an all-digital, open, non-linear environment. Those tools have CAVALCADE OF PRODUCTS AND AWARDS BY YEAR/GFX. enabled them to expand and implement their vision, telling stories that are immediate . . . innovative . . . and interactive. DAVID: All to make the story better. DAVID ON MONITOR WHILE ANOTHER MONITOR BRINGS To get it to an audience faster. Or to UP GROUP AT WORK ON NEWS STORY. make the audience part of the story as it unfolds. As projects become more visually sophisticated, our Avid (name of script or show) 10/22/06 4
- 6. 5. focus is the flexibility that will let people fully embrace nonlinear infrastructures, storage and DAVID ON MONITOR WHILE workflow. So they can publish their ANOTHER MONITOR BRINGS UP WEBCASTERS AT WORK. stories using the many distribution channels now available. Our goal is to enable them to create multi- version, multi-format content and publish it everywhere. To go global . . . be global. VO: To that end, we remain SEQUENCE OF AVID ICONS HIGHLIGHTED: R&D, NEWS committed to the kind of research RELEASES, SOLUTION PARTNERS, NEW PRODUCTS. and development that has kept us on the cutting edge of digital content- creation capabilities. (name of script or show) 10/22/06 5
- 7. 6 EXPANDING VIDEO WALL We’re working today to provide SEQUENCE WITH UPDATED STATISTICS ON AVID USERS customers with rich information and BY INDUSTRY. services that help them better plan, market and grow their business. Already 96% of prime time TV shows, 00% of all commercials and 00% of feature film makers rely on Avid equipment. They’ll be able to add depth of service, creativity and cost-effective responsiveness. SOMEONE EDITING AT Avid inaugurated the non-linear CONSOLE. digital editing era, and we’ve been a driving force behind the widespread acceptance of digital technology. SEQUENCE WITH TITLES: OPEN NON-LINEAR EDITING, Today, we are the premier provider AUDIO, BROADCAST, GFX, EDITING, ETC. of digital tools for film, video, audio, broadcast and webcast. Our solutions provide a complete non-linear operating environment where (name of script or show) 10/22/06 6
- 8. 7 products connect, work together and manage the entire post-production process at the push of a button. TRANSITION SPIN TO DAVID DAVID: At Avid, we’ve learned that ON VIDEO WALL WITH DAVID REPEATING “AT THE listening improves vision. Our PUSH OF A BUTTON.” CURSOR SELECTS “FRAME customers tell us what they CUT,” AND MONITORS ALL CUT TO DAVID IN NEW want—innovative, computer-based SETTING, LOOKING OVER SHOULDER AT SOMEONE AT content-creation tools to help them AVID STATION. work faster, more productively and with the creative freedom that lets them do things that simply weren’t possible before. (ZEMECKIS, OTHER TESTIMONIAL TRANSITION SPIN TO SUBJECTS TALK) SEQUENCE OF TESTIMONIALS. (name of script or show) 10/22/06 7
- 9. 8. CURSOR OPENS FOLDER AND DAVID: We’ve responded to our SELECTS “CLIP 13.” DAVID APPEARS ON MONITOR customers with products that scale in SURROUNDED BY THE TESTIMONIALS IN PLAYBACK capability and performance. With ON FIVE OTHER MONITORS, extensible creative tool sets that SOUND DOWN. accommodate multi-version, multi- format distribution. VO: Avid solutions minimize re-work. POST PRODUCTION They let creative teams collaborate, COLLABORATION IN GAME INDUSTRY. sharing ideas and equipment—even third-party products—between applications and across platforms. (name of script or show) 10/22/06 8
- 10. 9. DAVID ON MONITOR WHILE DAVID: Though we recognize the OTHER MONITORS FADE UP TITLES: SIMPLE, FAST, complexity technology addresses, we EFFICIENT, SCALABLE, SHARED STORAGE, believe technology should be simple. NETWORKING. We create solutions that are fast, efficient, effective. With a short learning curve. When someone needs to tell a story with visuals, graphic effects, music and audio, we deliver on our promise to make it easier than ever before. SEQUENCE SHOWING VO: Whether it’s a corporate training NEWSROOM, CORPORATE, video, the nightly news, a feature KEYBOARD, CONSUMER VIDEO WITH KID, film, an e-commerce site or a kid’s birthday party video. (name of script or show) 10/22/06 9
- 11. 10. MONTAGE OF SPEEDSKATER, VO: At Avid, we can see the future. BBC, BALANCE BEAM, FOOTAGE, ETC. Our contribution to it is to empower more of us to connect in creative collaboration . . . to express a GFX: AVID. TOOLS FOR unifying vision . . . to tell our STORYTELLERS common story. GFX: CONNECT WITH AVID. Let’s work together as creatively as we can think alone. Connect with Avid. Your only other tool is creativity. PHONE, WEB ADDRESS, LEGAL (name of script or show) 10/22/06 10
- 12. (name of script or show) 10/22/06 11