Strategic use of technology
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The document discusses how businesses need to adapt their strategies to changing technology in order to survive. It notes that established strategies focused on scale and value chains may no longer provide competitive advantages. Industries like music sales that did not adapt to new technologies like Napster and iTunes have seen large declines. The document warns that if businesses do not embrace change, they risk falling behind competitors. It advocates that organizations overcome beliefs that change cannot be done and urges businesses to adapt their strategies to the new digital era.
Strategic use of technology
- 1. Are we using Technology Strategically? Peter Kerr Business Coach
- 2. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
- 3. “When technology and society evolve faster than our ability to adapt” Digital Darwinism…
- 4. “In the era of digital darwinism no business is too big to fail or to small to succeed.” Brian Solis: The End of Business as Usual
- 5. Time for a digital business revolution?
- 6. Established strategies… Generate competitive advantage via scale Bruce Henderson founder of Boston Consulting Group The strategic importance of the value chain Prof. Michael Porter University of Harvard Business School
- 7. In store music sales fell by 76% between 2000 and 2010 The industry response? They sued to have Napster shut down. Apple created iTunes…
- 10. Phases of the “digital revolution” 0 19 38 56 75 94 113 131 150 1990 1992 1994 1996 1998 2000 2002 2003 2005 2007 2009 2011 2013 Britannica hard copy sales (000) 0 1 2 3 4 0 75 Wikipedia pages (MM) Web 1.0: Deconstruction Web 2.0: User creation WikipediaLaunch
- 11. Technology driving down costs
- 12. The world’s stock of data Analogue (Paper, film audiotape, vinyl) 1986: 2.62 x 1018 Bytes (B GB) Digital (In 1986, principally pocket calculators) 1986: 0.02 x 1018 Bytes (B GB) PC Storage DVD/Blu-Ray Digital tape Servers CDs 1986 1993 2000 2007 2011 Connected via Internet Cloud Storage
- 13. WARNING SIGNS “ Kevin won’t like that approach” ‘Brian has his own way of doing things”
- 14. I’m a bit depressed now Peter…
- 15. DIAGNOSIS IS RARELY THE PROBLEM YOUR ISSUE IS OVERCOMING THE BELIEF THAT NOTHING CAN BE DONE
- 17. Back in the day…
- 19. Final thoughts…. • Performance related pay • Everyone likes a good SWOT • Shine a light on organisational denial • If you don’t embrace change who will?